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Sales Development Representative Jobs in Connecticut

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Sales Development Representative information

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$27.1K

$52.3K

$84.7K

How much do sales development representative jobs pay per year?

As of Aug 19, 2026, the average yearly pay for sales development representative in Connecticut is $52,338.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.
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Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Connecticut as of August 2026, with employment types broken down into 100% Full Time. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $52,338 per year, or $25.2 per hour.

Business Development Representative

Crown Uniform & Linen Service

Windsor, CT

$100K/yr

Full-time

Re-posted 25 days ago

Job description

Business Development Representative

Business Development Representative - All Mass/CT/Vermont

About the Role

Business Development Representatives (BDRs) report to the Director of Sales and are primarily responsible for driving new business growth through targeted prospecting, consultative engagement, and closing opportunities primarily in the healthcare sector. While the focus is on expanding market share and generating new contracted customers, the role also includes fostering growth within existing accounts by identifying opportunities for added services, locations, and SKUs. The BDR will be responsible for achieving quarterly revenue goals, implementing strategic objectives, and meeting or exceeding sales activity requirements.

Compensation

On Target Earnings (salary, commissions, and quarterly bonuses) equal $100K+per year. More for top performers. 

Who we are looking for

A successful BDR will have a proven ability to generate new business through prospecting, consultative engagement, and effective closing. Strategic planning, a willingness to learn, and a strong desire to be successful will be essential to your success. Knowledge of the healthcare industry is beneficial but not mandatory.

What you'll be doing

  • New Business Development – Creating strategic processes to identify, prospect, and secure new customers through a consultative sales approach.
  • Consultative Selling – Engage decision-makers at all levels (C-suite, supply chain, department heads, practice managers, and clinical personnel) to understand needs, create tailored solutions, and drive long-term partnerships.
  • Account Expansion – Strengthen relationships within existing accounts by identifying opportunities for additional product lines and new sites.
  • Sales Execution & Tracking – Deliver impactful and knowledgeable in-person and virtual sales presentations and record all sales activities in CRM (Salesforce) with accuracy and timeliness.
  • Industry Engagement – Maintain a visible presence in the marketplace through networking, professional events, and customer-facing activities.
  • Cross-Functional Collaboration – Partner closely with leadership, operations, and support teams to ensure successful onboarding, implementation, and customer satisfaction.

Things we are looking for you to have

  • 1-3 years of sales success in the healthcare marketplace or related industry (other healthcare and/or sales experience will be considered).
  • Bachelor's degree or equivalent.
  • Consistent record of meeting or exceeding revenue targets and driving measurable growth.
  • Experience in delivering client-focused, consultative solutions in a highly competitive, contract-based market.
  • Excellent listening, negotiating and presentation skills.
  • Excellent verbal and written communications skills.
  • Trustworthy and a strong willingness to contribute constructively.
  • Competent with Microsoft Office Products (Word, Excel, PowerPoint, etc)
  • Experience using Salesforce CRM (helpful though not mandatory)

Why Crown?

This is an exciting opportunity to work for an industry leader that's been in business for over 100 years. We are currently expanding our sales team to focus on Northern Mass, NH, and Southern Maine healthcare markets. As a team member, you'll contribute to creating new partnerships, nurturing existing relationships and adding real value to our customers' operations rather than focusing on short-term, transactional sales. We can help you fine tune your skill set if you're newer to sales, or if your skill set is already fine-tuned, we can help you put it to use someplace where it will be appreciated and rewarded.

Crown is firmly planted at the intersection of Old-World traditional values and cutting-edge technologies. Curious what that looks like? Let's talk.


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