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Retail Activation Manager Jobs (NOW HIRING)

Mars

Sr. Activation Manager, Amazon

Franklin, TN · On-site +1

The Sr. Activation Manager, Amazon role owns end-to-end planning, execution, and optimization of retail media, ensuring investment is strategically aligned to brand, category, and business objectives.

burton

Events and Activation Manager

Burton, MI · On-site

Partner with retail teams to deliver events at our owned stores and wholesale accounts. Internal ... impact internal activations that support the Go-To-Market process. Strategy, Management ...

burton

Events and Activation Manager

Burton, MI

Partner with retail teams to deliver events at our owned stores and wholesale accounts. Internal ... impact internal activations that support the Go-To-Market process. Strategy, Management ...

RIMOWA GmbH

Manager, Brand Activations

Manhattan, NY · On-site

$100 - $125/hr

Manage activation budgets, timelines and project plans across multiple initiatives simultaneously. * Coordinate cross-functional teams including Marketing, Retail, PR & Influence, CRM, Visual ...

Burton

Events and Activation Manager

Burlington, VT · On-site

$100 - $125/hr

Partner with retail teams to deliver events at our owned stores and wholesale accounts. Internal ... impact internal activations that support the Go-To-Market process. Strategy, Management ...

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Retail Activation Manager information

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How much do retail activation manager jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for retail activation manager in the United States is $22.87, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $26.68 per hour, depending on experience, location, and employer.

What does a retail activation manager do?

A Retail Activation Manager is responsible for planning and executing in-store marketing campaigns and promotional activities to increase product visibility and sales. They work closely with sales teams, retailers, and brand managers to ensure that marketing strategies are effectively implemented at the point of sale. Their role often involves analyzing market trends, coordinating with vendors, training retail staff, and measuring the impact of activations. Retail Activation Managers play a key role in driving consumer engagement and ensuring that brand messaging is consistent across retail environments.

How does a retail activation manager typically collaborate with sales teams and brand marketing to ensure successful in-store campaigns?

A Retail Activation Manager works closely with sales teams to align in-store promotions with overall sales objectives, ensuring that campaigns drive measurable results. They also partner with brand marketing departments to maintain consistent messaging and branding across activations. Regular meetings, shared planning sessions, and real-time feedback loops are common practices to ensure seamless execution. This cross-functional collaboration helps maximize campaign effectiveness and allows the Retail Activation Manager to quickly address any challenges that arise during implementation.

What are the key skills and qualifications needed to thrive as a retail activation manager, and why are they important?

To thrive as a Retail Activation Manager, you need expertise in retail marketing, campaign execution, and sales strategy, often supported by a bachelor's degree in marketing or business. Familiarity with CRM systems, retail analytics tools, and planogram software is typically required. Strong project management, communication, and relationship-building skills help drive effective in-store promotions and partnerships. These skills ensure successful retail activations that maximize brand visibility and sales performance in competitive environments.

What is the difference between Retail Activation Manager vs Retail Merchandiser?

AspectRetail Activation ManagerRetail Merchandiser
Primary FocusDeveloping and executing in-store marketing campaigns and promotionsArranging and displaying products to maximize sales
ResponsibilitiesCampaign planning, brand activation, coordinating with sales teamsStocking shelves, product placement, visual displays
Work EnvironmentRetail stores, marketing events, brand activationsRetail stores, warehouses, distribution centers
Required SkillsMarketing, communication, project managementAttention to detail, organization, product knowledge

While both roles operate within retail environments, the Retail Activation Manager focuses on marketing campaigns and brand activations to drive consumer engagement, whereas the Retail Merchandiser concentrates on product placement and visual displays to enhance sales. Understanding these differences helps employers and job seekers target the right skills and responsibilities for each position.

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Retail Activation Manager jobs near you
Infographic showing various Retail Activation Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $47,574 per year, or $22.9 per hour.

Consumer Activation Executive (Raleigh, NC)

JT International S.A.

Raleigh, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Please apply till June 25th, 2026, COB
Consumer Activation Executive
What this position is about:
The Consumer Activation Executive is responsible for supporting the planning, coordination, reporting, and performance monitoring of the retail ambassador activation program across assigned markets.
The role works closely with the Consumer Activation Manager to ensure smooth operational follow-up, KPI tracking, reporting accuracy, vendor coordination, and continuous optimization of activation performance.
The position plays a key role in supporting the day-to-day management of the ambassador program by consolidating field data, monitoring execution performance, supporting operational coordination, and helping identify optimization opportunities across markets and agency partners.
Responsibilities:
  • Support the Consumer Activation Manager in the day-to-day coordination and operational follow-up of the retail ambassador activation program across assigned markets and agency partners.
  • Monitor, track, and consolidate ambassador program KPIs including execution performance, retailer coverage, session completion, operational compliance, and activation effectiveness.
  • Build and maintain dashboards, reporting tools, operational trackers, and performance summaries to support business visibility and decision-making.
  • Support vendor and field performance monitoring by consolidating field feedback, identifying operational trends, highlighting execution risks, and escalating issues when necessary.
  • Assist in activation planning, market coordination, program launches, and post-activation analysis to support continuous improvement and operational optimization of the ambassador program.

Requirements:
  • Bachelor's Degree in Business, Marketing, Finance, Data Analytics, or related field.
  • 3-5 years' experience in Trade Marketing, Consumer Activation, Retail Operations, Business Analytics, Sales Operations, or Field Marketing.
  • FMCG, Beverage, Tobacco, Telecom, Agency, Experiential Marketing, Convenience Retail, or Multi-Unit Retail Operations.
  • Fluent English.
  • Advanced proficiency in Excel and reporting tools.
  • Strong analytical and operational coordination experience supporting multi-market programs or field operations.
  • Advanced skills in reporting, KPI tracking, dashboard management, data consolidation, and performance monitoring.
  • Experience supporting operational planning, vendor coordination, and execution in a fast-paced environment.

Additional Role Expectations:
  • Strong coordination role working closely with the Consumer Activation Manager and Field Execution Manager.
  • Frequent interaction with agencies, field teams, and cross-functional stakeholders.
  • Ability to manage multiple operational workstreams simultaneously.
  • Strong attention to detail and reporting accuracy required.
  • Fast-paced operational environment with tight deadlines and evolving priorities.
  • Strong capability to transform field data into actionable business insights.

At JTI we care for our people's well-being. In addition to the salary, you can enjoy the following benefits
  • Annual Performance-based Bonus.
  • Employee Stock Purchase Plan.
  • Personal Development Programs.
  • Medical, Dental & Vision Plan for employees & family members.
  • Life insurance.
  • Matching 401(K).
  • Paid Time Off (PTO).
  • Paid Family Leave (20 weeks).
  • Education/Tuition Assistance.
  • Volunteering Activities.
  • Employee Assistance Program (counselling, for employees & family members).

Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
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