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Retail Activation Manager Jobs (NOW HIRING)

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Off-Premise Activation Manager

Culver City, CA · On-site

From retailer promotions and seasonal activations to trade events, demos, and new product launches ... About the Role The Off-Premise Activation Manager owns the development and execution of account ...

Crayola

Brand Activation Manager

Easton, PA

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value ...

Crayola LLC

Brand Activation Manager

Easton, PA

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Description Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and ... Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value ...

Green Thumb

Regional Activation Manager

Chicago, IL

The Role The Regional Activation Manager will report to the Manager, Regional Marketing. This role ... Regularly partner with retail operations and local store teams execute marketing programs and ...

Green Thumb

Regional Activation Manager

Las Vegas, NV · On-site

The Role The Regional Activation Manager will report to the Manager, Regional Marketing. This role ... Regularly partner with retail operations and local store teams execute marketing programs and ...

Advantage Solutions

Brand Activation Manager

Tucson, AZ · On-site

$67K - $100K/yr

Brand Activation Manager - Temp 9/9-11/17 Join the world-renowned Anheuser-Busch family, where ... We bridge the gap between manufacturers and retailers, providing consumers access to the best ...

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How much do retail activation manager jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for retail activation manager in the United States is $22.87, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $26.68 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Retail Activation Manager, and why are they important?

To thrive as a Retail Activation Manager, you need expertise in retail marketing, campaign execution, and sales strategy, often supported by a bachelor's degree in marketing or business. Familiarity with CRM systems, retail analytics tools, and planogram software is typically required. Strong project management, communication, and relationship-building skills help drive effective in-store promotions and partnerships. These skills ensure successful retail activations that maximize brand visibility and sales performance in competitive environments.

What does a Retail Activation Manager do?

A Retail Activation Manager is responsible for planning and executing in-store marketing campaigns and promotional activities to increase product visibility and sales. They work closely with sales teams, retailers, and brand managers to ensure that marketing strategies are effectively implemented at the point of sale. Their role often involves analyzing market trends, coordinating with vendors, training retail staff, and measuring the impact of activations. Retail Activation Managers play a key role in driving consumer engagement and ensuring that brand messaging is consistent across retail environments.

What is the difference between Retail Activation Manager vs Retail Merchandiser?

AspectRetail Activation ManagerRetail Merchandiser
Primary FocusDeveloping and executing in-store marketing campaigns and promotionsArranging and displaying products to maximize sales
ResponsibilitiesCampaign planning, brand activation, coordinating with sales teamsStocking shelves, product placement, visual displays
Work EnvironmentRetail stores, marketing events, brand activationsRetail stores, warehouses, distribution centers
Required SkillsMarketing, communication, project managementAttention to detail, organization, product knowledge

While both roles operate within retail environments, the Retail Activation Manager focuses on marketing campaigns and brand activations to drive consumer engagement, whereas the Retail Merchandiser concentrates on product placement and visual displays to enhance sales. Understanding these differences helps employers and job seekers target the right skills and responsibilities for each position.

How does a Retail Activation Manager typically collaborate with sales teams and brand marketing to ensure successful in-store campaigns?

A Retail Activation Manager works closely with sales teams to align in-store promotions with overall sales objectives, ensuring that campaigns drive measurable results. They also partner with brand marketing departments to maintain consistent messaging and branding across activations. Regular meetings, shared planning sessions, and real-time feedback loops are common practices to ensure seamless execution. This cross-functional collaboration helps maximize campaign effectiveness and allows the Retail Activation Manager to quickly address any challenges that arise during implementation.
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Retail Activation Manager jobs near you
Infographic showing various Retail Activation Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 9% Part Time, 1% Temporary, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $47,574 per year, or $22.9 per hour.
Omnichannel Activation Manager

Omnichannel Activation Manager

Del Monte Foods

Rogers, AR • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh, value-added, and shelf-stable fruits and vegetables under our Fresh and Foods divisions. Our diverse product portfolio proudly bears the Del Monte brand and also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts - available in over 80 countries worldwide. With operations spanning more than 35 countries, we've proudly been nourishing families for over 135 years.


Benefits We Offer Include:

  • Medical, Dental & Vision Insurance
  • 401(k) with company match
  • Employer-paid life & disability insurance
  • Flexible Spending Accounts (FSA)
  • Paid Time Off (PTO)
  • 7 Company Paid Holidays
  • 24/7 Telemedicine & Employee Assistance Program
  • Optional voluntary benefits (legal, accident, identity protection)
  • Eligibility on the first of the month following your hire date


Purpose of Position:


Del Monte Foods is the Foods Division of Fresh Del Monte, a global grower, producer and marketer of fresh, value-added, and shelf-stable produce. Del Monte Foods has a powerful portfolio of brands, including the iconic Del Monte, Contadina and S&W. We are currently seeking an Omnichannel Activation Manager.


Del Monte Foods (DMC Foods Inc.), the Foods Division of Fresh Del Monte, is seeking an Omnichannel Activation Manager. The Omnichannel Activation Manager is responsible for developing and implementing omnichannel strategies which support key brand and retail customer initiatives that will drive sales and market share growth. To build these activation plans, this person must be able to assess and integrate business opportunities and key activation strategies, driving maximum return for our brands within assigned accounts. This person must have demonstrated experience building customer relationships, executing retail/shopper media and driving influence with cross-functional teams.


Accountabilities:

  • Marry brand and retailer category objectives to build customer-specific strategies that achieve business objectives at assigned accounts, leveraging shopper insights and past program performance data.
  • Develop and execute omnichannel programming from Retail and In-Store Shopper Tactics, like signage, demos, or direct mailers, to 1st and 3rd party digital programs, like Social through Retailer Channels, Digital Coupons, Programmatic Banners, Retail Search, etc.
  • Support digital shelf content creation and syndication, leveraging data and insights to ensure items are visible and optimized for conversion.
  • Leverage external brand partnerships to maximize program impact, as needed.
  • Brief creative and execution partners on activations, providing clear guidance on success criteria and ensure messaging aligns with program objectives, brand IMC/style guides and retail specifications.
  • Establish KPIs; utilizing campaign analytics, customer consumption and share data to optimize media and measure results that positively drive sales/share growth for our brands and the Retailer's category.
  • Ensure cost estimates have been approved by internal stakeholders and activation plans have been socialized.
  • Support customer meetings with omnichannel strategies, plans, program results and other sales tools.
  • Support budget tracking and communication with Finance partners and invoice processing.
  • Participate in the annual customer planning process and the integrated marketing communications process to influence and build actionable growth plans for our brands and customers.
  • Build trusted partnerships, both internally and externally, to achieve shared goals. Internal stakeholders include Sales Business Unit Leads, Category Insights, Customer Development and Strategy, as well as Finance.
  • Play critical role in educating internal stakeholders on program performance as well as incremental opportunities as they pertain to assigned accounts.
  • Understand key drivers of activation performance and proactively explore new capabilities and activation partners that can deliver on business objectives.
  • Develop strong understanding of Retailer strategies, category dynamics, and consumer behavior.
  • Help the team deliver volume and profit expectations.


Minimum Skills Required:

  • Bachelor's Degree
  • 5+ years of experience in CPG industry, or related field.
  • Experience in Retail Activation, preferably supporting regional accounts like ADUSA, Giant Eagle, HEB, Hy-Vee, Wakefen.
  • Strong Project Management.
  • MBA preferred
  • Shopper/Retail Marketing, eCommerce, or Omnichannel Marketing experience.
  • Experience in Retail Activation.

***Please note: This position does not qualify for relocation expenses.***


Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh and fresh cut fruits and vegetables. Our diverse product portfolio also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts-available in over 80 countries worldwide. With operations spanning more than 35 countries, we've proudly been nourishing families for over 135 years.


We are committed to maintaining a drug-free workplace and are proud to be an Equal Opportunity Employer. Fresh Del Monte and its affiliates do not discriminate based on race, color, religion, national origin, age, disability, gender, veteran status, or any other characteristic protected by applicable law. We also participate in E-Verify* where applicable, to ensure employment authorization eligibility. Driven by our core values - Excellence, Care, Passion, Trust, and Creativity - we invite you to explore our career opportunities and join our FRESH team.

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