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Retail Activation Manager Jobs (NOW HIRING)

Whirlpool

Retail Activation Manager

Benton Harbor, MI · On-site

This role in summary Whirlpool is seeking a qualified candidate for Retail Activation Manager to join our Retail Activation team. The role can be based in Chicago, IL at World of Whirlpool ( WoW ...

Wella Operations US LLC

$80 - $100/hr

The Manager, Retail Activation is responsible for developing, executing, and optimizing shopper marketing and retail activation programs that drive brand growth, shopper conversion, and market share ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value ...

Crayola LLC

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value ...

ThirdChannel

adidas Activation Manager

Portland, OR · On-site

$85K - $100K/yr

S. retail stores expected. Team: Client Services - adidas Program Reports to: Manager, Retail Activation (adidas), functional lead; on ThirdChannel payroll Employment Type: Full-Time About ...

ThirdChannel

adidas Activation Manager

Portland, OR · On-site

$85K - $100K/yr

S. retail stores expected. Team: Client Services - adidas Program Reports to: Manager, Retail Activation (adidas), functional lead; on ThirdChannel payroll Employment Type: Full-Time About ...

ThirdChannel

adidas Activation Manager

Portland, OR · On-site

$85K - $100K/yr

S. retail stores expected. Team: Client Services adidas Program Reports to: Manager, Retail Activation (adidas), functional lead; on ThirdChannel payroll Employment Type: Full-Time About ThirdChannel ...

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Retail Activation Manager information

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How much do retail activation manager jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for retail activation manager in the United States is $22.87, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $26.68 per hour, depending on experience, location, and employer.

What does a retail activation manager do?

A Retail Activation Manager is responsible for planning and executing in-store marketing campaigns and promotional activities to increase product visibility and sales. They work closely with sales teams, retailers, and brand managers to ensure that marketing strategies are effectively implemented at the point of sale. Their role often involves analyzing market trends, coordinating with vendors, training retail staff, and measuring the impact of activations. Retail Activation Managers play a key role in driving consumer engagement and ensuring that brand messaging is consistent across retail environments.

How does a retail activation manager typically collaborate with sales teams and brand marketing to ensure successful in-store campaigns?

A Retail Activation Manager works closely with sales teams to align in-store promotions with overall sales objectives, ensuring that campaigns drive measurable results. They also partner with brand marketing departments to maintain consistent messaging and branding across activations. Regular meetings, shared planning sessions, and real-time feedback loops are common practices to ensure seamless execution. This cross-functional collaboration helps maximize campaign effectiveness and allows the Retail Activation Manager to quickly address any challenges that arise during implementation.

What are the key skills and qualifications needed to thrive as a retail activation manager, and why are they important?

To thrive as a Retail Activation Manager, you need expertise in retail marketing, campaign execution, and sales strategy, often supported by a bachelor's degree in marketing or business. Familiarity with CRM systems, retail analytics tools, and planogram software is typically required. Strong project management, communication, and relationship-building skills help drive effective in-store promotions and partnerships. These skills ensure successful retail activations that maximize brand visibility and sales performance in competitive environments.

What is the difference between Retail Activation Manager vs Retail Merchandiser?

AspectRetail Activation ManagerRetail Merchandiser
Primary FocusDeveloping and executing in-store marketing campaigns and promotionsArranging and displaying products to maximize sales
ResponsibilitiesCampaign planning, brand activation, coordinating with sales teamsStocking shelves, product placement, visual displays
Work EnvironmentRetail stores, marketing events, brand activationsRetail stores, warehouses, distribution centers
Required SkillsMarketing, communication, project managementAttention to detail, organization, product knowledge

While both roles operate within retail environments, the Retail Activation Manager focuses on marketing campaigns and brand activations to drive consumer engagement, whereas the Retail Merchandiser concentrates on product placement and visual displays to enhance sales. Understanding these differences helps employers and job seekers target the right skills and responsibilities for each position.

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Retail Activation Manager jobs near you
Infographic showing various Retail Activation Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $47,574 per year, or $22.9 per hour.

Retail Activation Manager

Lifetime Windows and Siding

Corona, CA • On-site

$100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago

Key responsibilities

  • Lead and manage a team of Retail Brand Ambassadors to generate quality leads through retail activations and face-to-face engagement.

  • Schedule, train, develop, and coach team members to improve performance and ensure retail operations are maintained effectively.

  • Build and maintain strong relationships with retail partners, coordinate retail setups, and support lead generation at public events.

Job description

Description
Who We're Looking For
Lifetime Home Remodeling is seeking a high-energy, success-driven Retail Activation Manager to help lead our field marketing team across the Inland Empire region, working out of our office in Corona. This role is built for someone who enjoys training and motivating teams, maintaining strong retail partnerships, and driving performance.
You will be responsible for increasing raw lead volume and issued appointments from retail activations through Costco, primarily through team leadership, training, accountability, and operational excellence.
What's in it for You
  • Competitive Compensation: $65,000-$75,000 base salary + bonuses OTE $100,000+
  • Comprehensive Benefits Package: Health, dental, and vision insurance; short-term and long-term disability; ClassPass wellness benefits; and a 401(k) with company match
  • Paid Time Off: Generous PTO and paid holidays
  • Leadership Opportunity: Manage and develop a team of Brand Ambassadors and own retail activation performance across Riverside and San Bernardino Counties
  • High-Visibility Role: Direct impact on lead flow, team performance, and the success of one of Lifetime's most important growth channels

What You'll Be Doing
  • Lead Generation: Generate new sales opportunities (leads) for Lifetime through retail activations and face-to-face engagement
  • Team Leadership: Build, manage, and coach a team of Retail Brand Ambassadors to generate quality leads that convert into issued appointments and revenue
  • Scheduling & Coverage: Schedule staff for all retail activations and ensure shifts are covered consistently
  • Training & Development: Develop and execute a consistent training plan, including in-field coaching, shadowing, and performance improvement plans
  • Retail Operations: Ensure retail kits are clean, organized, and fully functional; coordinate roadshows and retail setup/tear-down
  • Recruiting: Recruit and onboard new Retail Brand Ambassadors to build a strong bench for growth
  • Performance Management: Track individual and store performance; report progress and challenges to leadership; take corrective action as needed
  • Retail Partner Relationships: Maintain strong rapport with store managers and member service managers; ensure Lifetime's professionalism is consistently upheld
  • Operational Excellence: Identify ways to increase staffing presence, improve lead flow, and optimize performance across retail locations
  • Field Event Support: Support lead generation efforts at public events and assist with tents, tables, and displays when needed
  • Travel: Travel up to 2.5 hours from the Corona office for lead generating tasks and team support as needed

What You Need
  • Experience: 3+ year of face-to-face lead generation or Brand Ambassador experience
  • Leadership: 3+ years of team leadership or managerial experience preferred
  • Reliability: Strong work ethic, personal presentation, and ability to be early/on-time for retail operations
  • Technology Skills: Comfortable using smartphone, iPad, Outlook, Paylocity, and navigating CRM/lead capture platforms
  • Transportation: Reliable transportation required; ability to drive a company vehicle is a must
  • Driving Confidence: Comfortable driving large vehicles and/or towing trailers preferred
  • Schedule Flexibility: Ability to work weekends, holidays, early starts, and late shifts based on activation schedules

Join Us
As a Retail Activation Manager at Lifetime Home Remodeling, you'll be the driving force behind one of our most important lead-generation channels in Riverside and San Bernardino. If you're ready to lead from the front and build a high-performing team, apply today.

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