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Retail Activation Manager Jobs in Virginia (NOW HIRING)

2020 Companies

Brand Ambassador

Mclean, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies

Brand Ambassador

Altavista, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies

Brand Ambassador

Altavista, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies

Brand Ambassador

Pembroke, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies

Brand Ambassador

Manquin, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies

Brand Ambassador

Rowe, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies

Brand Ambassador

Mclean, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies

Brand Ambassador

Pembroke, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies, Inc.

Brand Ambassador

Free Union, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies

Brand Ambassador

Free Union, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies, Inc.

Brand Ambassador

Pembroke, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies, Inc.

Brand Ambassador

Altavista, VA · On-site

$25/hr

Conduct scheduled retail activations within an assigned geographic territory * Engage adult tobacco ... Build positive relationships with retail personnel and store management * Accurately document ...

Sbdinc

Retail Territory Manager - Fairfax, VA

Fairfax, VA · On-site

$16.75 - $20.50/hr

Retail Territory Manager, Fairfax, Virginia - Field/Remote Come build your career. It takes great ... Selling In and executing the national event activations to drive sales and gain market share, as ...

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Retail Activation Manager information

What does a retail activation manager do?

A Retail Activation Manager is responsible for planning and executing in-store marketing campaigns and promotional activities to increase product visibility and sales. They work closely with sales teams, retailers, and brand managers to ensure that marketing strategies are effectively implemented at the point of sale. Their role often involves analyzing market trends, coordinating with vendors, training retail staff, and measuring the impact of activations. Retail Activation Managers play a key role in driving consumer engagement and ensuring that brand messaging is consistent across retail environments.

How does a retail activation manager typically collaborate with sales teams and brand marketing to ensure successful in-store campaigns?

A Retail Activation Manager works closely with sales teams to align in-store promotions with overall sales objectives, ensuring that campaigns drive measurable results. They also partner with brand marketing departments to maintain consistent messaging and branding across activations. Regular meetings, shared planning sessions, and real-time feedback loops are common practices to ensure seamless execution. This cross-functional collaboration helps maximize campaign effectiveness and allows the Retail Activation Manager to quickly address any challenges that arise during implementation.

What are the key skills and qualifications needed to thrive as a retail activation manager, and why are they important?

To thrive as a Retail Activation Manager, you need expertise in retail marketing, campaign execution, and sales strategy, often supported by a bachelor's degree in marketing or business. Familiarity with CRM systems, retail analytics tools, and planogram software is typically required. Strong project management, communication, and relationship-building skills help drive effective in-store promotions and partnerships. These skills ensure successful retail activations that maximize brand visibility and sales performance in competitive environments.

What is the difference between Retail Activation Manager vs Retail Merchandiser?

AspectRetail Activation ManagerRetail Merchandiser
Primary FocusDeveloping and executing in-store marketing campaigns and promotionsArranging and displaying products to maximize sales
ResponsibilitiesCampaign planning, brand activation, coordinating with sales teamsStocking shelves, product placement, visual displays
Work EnvironmentRetail stores, marketing events, brand activationsRetail stores, warehouses, distribution centers
Required SkillsMarketing, communication, project managementAttention to detail, organization, product knowledge

While both roles operate within retail environments, the Retail Activation Manager focuses on marketing campaigns and brand activations to drive consumer engagement, whereas the Retail Merchandiser concentrates on product placement and visual displays to enhance sales. Understanding these differences helps employers and job seekers target the right skills and responsibilities for each position.

What are popular job titles related to Retail Activation Manager jobs in Virginia?

For Retail Activation Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Retail Activation Manager jobs in Virginia look for?

The top searched job categories for Retail Activation Manager jobs in Virginia are:

What cities in Virginia are hiring for Retail Activation Manager jobs?

Cities in Virginia with the most Retail Activation Manager job openings:

Retail Activation Manager jobs near you
Infographic showing various Retail Activation Manager job openings in Virginia as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Brand Ambassador

2020 Companies

Mclean, VA • On-site

$25/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

2020 Companies rating

7.5

Company rating: 7.5 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

23rd of 52 rated marketing agency

Job description

Job Type:
Regular
Work Location:
Market - JTRET - VA - Mc Lean
Overview:
2020 Companies is hiring full-time Brand Ambassadors!
Do you light up a room, love meeting new people, and thrive in social environments? We're looking for energetic, outgoing Brand Ambassadors to represent a nationally recognized premium tobacco brand at retail locations throughout your territory.
In this highly interactive role, you'll engage adult consumers through one-on-one conversations, introduce brand offerings, gather consumer feedback, and distribute promotional offers. Every shift is an opportunity to create memorable brand experiences while building your communication and customer engagement skills.
If you've worked in promotions, events, hospitality, retail sales, customer service, fitness, entertainment, or any role where your personality is your superpower, this could be the perfect fit.
No tobacco industry experience required, just a great personality, confidence in engaging with people, and a passion for creating exceptional customer experiences.
Pay: $25 per hour
Schedule: Wednesday - Sunday
Location: Daily travel within the territory
Required: Must be at least 21 years of age, have reliable transportation, and a valid driver's license
This role is perfect for people who enjoy being on the move, meeting new people every day, and getting paid to create engaging brand experiences.
What We Offer
  • Receive weekly pay
  • Mileage + paid travel time
  • Next-day pay on demand with DailyPay
  • Eligible for medical, dental, and vision benefits
  • Eligible for 401k with company matching
  • Paid time off
  • Scholarship opportunities
  • Employee Assistance Program
  • Paid Time Off
  • Paid Holidays

We're Looking for Brand Ambassadors Who Are:
  • Outgoing, energetic, and charismatic, with a natural ability to connect with people
  • Confident communicators who enjoy starting conversations and building rapport
  • Professional, reliable, and comfortable representing a premium brand
  • Adaptable and self-motivated, able to thrive in a fast-paced retail environment
  • Detail-oriented and committed to following compliance requirements
  • Passionate about creating memorable customer experiences and driving engagement

Job Description:
Key Responsibilities
  • Conduct scheduled retail activations within an assigned geographic territory
  • Engage adult tobacco consumers in meaningful, compliant conversations about tobacco products
  • Verify age eligibility and ensure all interactions comply with company policies, local regulations, and program guidelines
  • Administer consumer surveys and accurately collect market feedback and insights
  • Distribute approved promotional materials and consumer offers, including coupons and incentives
  • Educate consumers on available promotions
  • Encourage purchase consideration through consultative consumer engagement
  • Build positive relationships with retail personnel and store management
  • Accurately document activity results, consumer interactions, and survey completion through designated reporting systems
  • Maintain all program materials, displays, and activation assets in a professional manner
  • Travel throughout the assigned territory to support scheduled retail visits and events

Required Qualifications:
  • High school diploma or equivalent required
  • Previous experience in brand ambassador, retail sales, customer service, hospitality, event marketing, or promotional marketing roles preferred
  • Excellent verbal communication and interpersonal skills
  • Strong presentation and relationship-building abilities
  • Comfortable approaching and engaging consumers in a retail environment
  • Professional appearance and demeanor
  • Self-motivated with the ability to work independently
  • Strong organizational and time-management skills
  • Ability to utilize mobile applications and reporting tools
  • Reliable transportation and a valid driver's license
  • Ability to stand for extended periods and remain active throughout scheduled events
  • Ability to lift and carry up to 30 pounds

Success Factors
  • Create memorable and positive consumer experiences
  • Build trust and credibility with adult consumers
  • Achieve activation and survey completion goals
  • Accurately represent brand messaging and promotional offers
  • Maintain exceptional compliance standards
  • Deliver reliable reporting and execution across every retail visit

Work Environment
This position requires regular travel throughout an assigned territory and frequent work within convenience store and retail environments. Brand Ambassadors typically spend approximately four hours per retail activation interacting directly with adult consumers, collecting feedback, and promoting brand awareness and product consideration.
What You Can Expect From 2020 Companies
We welcome every voice, and we are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We are always identifying opportunities to encourage our team to be their authentic selves, while working to provide a best-in-class experience for our employees. Whether that's paid holidays, long-term career pathing options, personal development opportunities or professional stretch assignments, you can expect 2020 Companies to support you.
2020's Commitment
We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.

What 2020 Companies employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About 2020

Sourced by ZipRecruiter

2020 Companies is an outsourced Sales & Marketing company representing Reliant. We hire Sales Representatives and other types of brand advocates to fortune 200 companies. Let us help you find a fun job in retail sales or events! 2020 Companies recruits, hires, trains, and cultivates Sales Representatives, Brand Ambassadors, Merchandisers, and casted-talent, to tailor a full-package solution to clients wanting to grow their market share, build brand awareness, expand distribution channels, and connect people with consumers.

Industry

Marketing

Company size

5,001 - 10,000 Employees

Headquarters location

Southlake, TX, US

Year founded

1991

Social media

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