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TerraCycle

Senior Publicist

Trenton, NJ · On-site

Job Overview We are seeking a high-energy Senior Publicist who thrives on the "win" of a Tier-1 placement. This position is designed for a media strategist who loves to pitch, and knows the right ...

J/PR

Senior Publicist

San Diego, CA · On-site

Who are we? J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world ...

GRID ALTERNATIVES

Events Manager

Oakland, CA

$60K - $75K/yr

This role reports directly to the Publicist and Public Relations Manager and works in close coordination with the Communications Associate to ensure that all events are strategically amplified on ...

J/PR

Senior Publicist

San Diego, CA · On-site

$70 - $73/hr

Who are we? J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world ...

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$29K

$61.8K

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How much do publicist jobs pay per year?

As of Jun 16, 2026, the average yearly pay for publicist in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Publicist, and why are they important?

To thrive as a Publicist, you need strong written and verbal communication skills, media relations expertise, and a background in public relations or communications, often supported by a relevant degree. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is important. Exceptional networking, creativity, and crisis management abilities help a publicist stand out in cultivating and maintaining a positive public image for clients. These skills and qualities are essential for effectively shaping public perception, managing reputational risks, and ensuring client visibility in a competitive media landscape.

What does a publicist do exactly?

A publicist manages the public image and media relations for individuals or organizations, often handling press releases, media outreach, and publicity campaigns. They work to promote their clients through various channels and may use tools like social media and press contacts to shape public perception.

What is the difference between Publicist vs Public Relations Specialist?

AspectPublicistPublic Relations Specialist
CredentialsTypically a bachelor's degree in communications, marketing, or related fieldsSimilar educational background, often with certifications in PR or communications
Work EnvironmentMedia, entertainment, or celebrity-focused settingsCorporate, nonprofit, or agency environments across various industries
Primary FocusManaging media coverage and publicity for clients or individualsBuilding and maintaining overall public image and reputation
Employer & Industry UsageUsed in entertainment, sports, and personal branding sectorsCommon in corporate, nonprofit, and government sectors

While both roles involve managing public perception, a Publicist primarily focuses on securing media coverage and publicity for clients, often in entertainment or personal branding. A Public Relations Specialist handles broader reputation management and strategic communication for organizations across various industries.

Is PR going to be replaced by AI?

Publicists and public relations professionals use AI tools for tasks like media monitoring, content creation, and data analysis, but AI is not expected to fully replace the need for human judgment, relationship-building, and strategic communication in PR roles. Human oversight remains essential for crafting authentic messages and managing complex situations. As AI advances, publicists will likely integrate these tools to enhance efficiency rather than replace the profession entirely.

What jobs pay 2000 a day?

High-paying jobs that can pay around $2,000 a day include roles such as specialized consultants, senior corporate executives, certain medical specialists, and experienced publicists working on high-profile campaigns. These positions often require advanced skills, extensive experience, and sometimes certifications or licenses. Earnings can vary based on industry, location, and workload.

What does a publicist do?

A publicist is a communications professional who manages and promotes the public image of their clients, which can include individuals, companies, or organizations. Their responsibilities often involve coordinating media coverage, writing press releases, arranging interviews, and responding to media inquiries. Publicists work to build positive relationships with journalists and the public to ensure their clients are portrayed favorably. They also help manage crises and provide guidance on public statements to protect their clients' reputations.

What jobs pay 10,000 a month without a degree?

A publicist can potentially earn $10,000 or more per month through freelance work, building a strong client base, and developing industry connections. Success often depends on experience, reputation, and networking skills rather than formal education. High earnings are typically associated with self-employment, specialized skills, and a robust professional portfolio.

What are some common challenges publicists face when managing multiple clients or campaigns simultaneously?

Publicists often juggle competing priorities when handling several clients or campaigns at once. One of the main challenges is staying organized and ensuring that each client's needs receive adequate attention, especially during busy news cycles or event seasons. Effective time management, clear communication, and the ability to quickly adapt to last-minute changes are crucial for success. Building strong relationships with media contacts while keeping each client's messaging distinct can also be demanding, but it is key to delivering impactful results.

How to Become a Publicist

Many publicists start their career with a bachelor’s degree in communications, journalism, or public relations. Prior experience in the public relations (PR) or entertainment fields, especially for publicists working with celebrities, can be helpful. Acquire an internship with a PR firm or at a media outlet to gain hands-on experience in disseminating information to the public and communicating with the media and begin building your professional network. Job qualifications also include strong writing skills and a high degree of creativity and fast-thinking, particularly when dealing with a negative story. While some publicists work with a single client, others work as part of a department within a PR firm or talent agency. Many large businesses maintain internal publicity departments that oversee all of the clients’ public relations tools, including newsletters, marketing emails, and promotional material.

More about Publicist jobs
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What are the most commonly searched types of Publicist jobs? The most popular types of Publicist jobs are:
Who are the top companies hiring for Publicist jobs? The top employers for Publicist jobs are:
What states have the most Publicist jobs? States with the most job openings for Publicist jobs include:
What job categories do people searching Publicist jobs look for? The top searched job categories for Publicist jobs are:
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Publicist jobs near you
Infographic showing various Publicist job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 86% Physical, and 14% Remote job distribution, with an average salary of $61,822 per year, or $29.7 per hour.
Senior Publicist

Senior Publicist

TerraCycle

Trenton, NJ • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Be an early applicant

Job description

Description:

TerraCycle Overview

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of- their-kind platforms in recycling, recycled materials, and reuse.


We recycle over 400 hard-to-recycle waste streams, including coffee pods, cigarette butts, PPE, and more, keeping billions of products and packages out of landfills and incinerators. We’ve built a scalable, global business by recycling waste others won’t into valuable raw materials, and have been profitable for 10+ years.


Since 2020, the US company has grown by over 93% and has expanded its capabilities through strategic acquisitions in the commercial recycling industry. Today, TerraCycle operates across 18 countries, working with leading brands, retailers, businesses, and other stakeholders to deliver practical solutions to eliminate waste.


Job Overview

We are seeking a high-energy Senior Publicist who thrives on the “win” of a Tier-1 placement. This position is designed for a media strategist who loves to pitch, and knows the right placements will enhance and elevate TerraCycle’s reputation through executing public and media relations strategies. High-impact pitching and placements is the key to success in this role.


Primary Responsibilities

  • Actively pitch “A-list” media contacts to secure features, profiles, and trend stories
  • Develop narratives to turn insights into story hooks that won’t be ignored
  • Monitor the 24-hour news cycle to insert TerraCycle into our breaking news and cultural moments (newsjacking)
  • Write high-quality, informative and interesting press releases and media pitches, with a keen eye for detail and accuracy
  • Develop and foster relationships with key media and be able to coordinate interviews, manage deadlines, and develop talking points on behalf of TerraCycle
  • Support the development of award submissions on behalf of TerraCycle, continuing to build on its legacy as one of the most innovative companies in sustainability

Requirements

  • Must be a team player and confident communicator; an “idea person”, able to drive compelling narratives/pitches
  • Must possess excellent written communication skills with a deep understanding of AP Style and writing in brand tone and style
  • Strong project management skills with ability to supervise multiple projects
  • Proven track record designing and executing successful public relations campaigns at both a local and national level
  • Strong relationships with both local and national media outlets
  • Proactive, reliable, responsible and accurate with an attention to detail.
  • Self-motivated with a positive and professional approach
  • Bachelor’s degree in communications, marketing, business, or related field is preferred
  • 5 years of experience in PR; agency experience preferred
  • Excellent computer skills; proficient in Microsoft Office Suite, Google Workspace, and PR tools (e.g., Cision, Muck Rack, or Meltwater)

Compensation:

  • Medical, Dental, Vision, Life, AD&D insurance available after 30 days
  • 401(k) plan with company match available after 30 days
  • 22 PTO + 2 VTO + 9 paid holidays per year
  • Hybrid work schedule
  • Year-round Flex Fridays
  • Catered vegetarian lunch available in the office M-F
  • Casual office environment

TerraCycle is an Equal Opportunity Employer and is committed to Diversity, Equality and Inclusion.


Note: International candidates must be eligible to work in their country of employment. At this time TerraCycle does not provide for visa sponsorships.


Job description is not all inclusive. TerraCycle reserves the right to amend this job description at any time.

Requirements: