ZipRecruiter

Log In

1

Publicist Jobs (NOW HIRING)

BPM-PR Firm Is Hiring

Senior Publicist

Los Angeles, CA · On-site

$45K - $65K/yr

As a Senior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for ...

Chatham

Student Publicist

Pittsburgh, PA

We value our students! If you see an open position that is right for you, we encourage you to apply! Marketing & Communications is seeking two creative Chatham students who are looking for additional ...

Chatham University

Student Publicist

Pittsburgh, PA · On-site

We value our students! If you see an open position that is right for you, we encourage you to apply! Marketing & Communications is seeking two creative Chatham students who are looking for additional ...

TerraCycle

Senior Publicist

Trenton, NJ · On-site

$115K/yr

Job Overview We are seeking a high-energy Senior Publicist who thrives on the "win" of a Tier-1 placement. This position is designed for a media strategist who loves to pitch, and knows the right ...

TerraCycle

Senior Publicist

Trenton, NJ · On-site

Job Overview We are seeking a high-energy Senior Publicist who thrives on the "win" of a Tier-1 placement. This position is designed for a media strategist who loves to pitch, and knows the right ...

TerraCycle

Senior Publicist

Trenton, NJ · Hybrid

Job Overview We are seeking a high-energy Senior Publicist who thrives on the "win" of a Tier-1 placement. This position is designed for a media strategist who loves to pitch, and knows the right ...

Confidential

Be Seen First

Digital Marketing & Publicist

Midvale, UT · On-site

$25 - $35/hr

Digital Marketing & Publicist Our small and established company is seeking a talented Web Marketing Professional to join our office in Sandy, Utah. This position will be involved in actively ...

Confidential

Be Seen First

Digital Marketing & Publicist

Midvale, UT · On-site

$25 - $35/hr

Digital Marketing & Publicist Our small and established company is seeking a talented Web Marketing Professional to join our office in Sandy, Utah. This position will be involved in actively ...

next page

Showing results 1-20

All JobsPublicist Jobs

Publicist information

See salary details

$29K

$61.8K

$88.5K

How much do publicist jobs pay per year?

As of Jul 14, 2026, the average yearly pay for publicist in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Publicist, and why are they important?

To thrive as a Publicist, you need strong written and verbal communication skills, media relations expertise, and a background in public relations or communications, often supported by a relevant degree. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is important. Exceptional networking, creativity, and crisis management abilities help a publicist stand out in cultivating and maintaining a positive public image for clients. These skills and qualities are essential for effectively shaping public perception, managing reputational risks, and ensuring client visibility in a competitive media landscape.

What does a publicist do exactly?

A publicist manages the public image and media relations for individuals or organizations, often handling press releases, media outreach, and publicity campaigns. They work to promote their clients through various channels and may use tools like social media and press contacts to shape public perception.

What is the difference between Publicist vs Public Relations Specialist?

AspectPublicistPublic Relations Specialist
CredentialsTypically a bachelor's degree in communications, marketing, or related fieldsSimilar educational background, often with certifications in PR or communications
Work EnvironmentMedia, entertainment, or celebrity-focused settingsCorporate, nonprofit, or agency environments across various industries
Primary FocusManaging media coverage and publicity for clients or individualsBuilding and maintaining overall public image and reputation
Employer & Industry UsageUsed in entertainment, sports, and personal branding sectorsCommon in corporate, nonprofit, and government sectors

While both roles involve managing public perception, a Publicist primarily focuses on securing media coverage and publicity for clients, often in entertainment or personal branding. A Public Relations Specialist handles broader reputation management and strategic communication for organizations across various industries.

Is PR going to be replaced by AI?

Publicists and public relations professionals use AI tools for tasks like media monitoring, content creation, and data analysis, but AI is not expected to fully replace the need for human judgment, relationship-building, and strategic communication skills essential to the role. AI can augment PR work but cannot replicate the nuanced understanding and personal interaction required in the profession.

What does a publicist do?

A publicist is a communications professional who manages and promotes the public image of their clients, which can include individuals, companies, or organizations. Their responsibilities often involve coordinating media coverage, writing press releases, arranging interviews, and responding to media inquiries. Publicists work to build positive relationships with journalists and the public to ensure their clients are portrayed favorably. They also help manage crises and provide guidance on public statements to protect their clients' reputations.

How much do publicists get paid?

Publicists typically earn a median annual salary of around $50,000 to $70,000, with experienced professionals or those working in high-profile industries earning higher. Salaries can vary based on location, experience, and the size of the organization, and publicists often work in fast-paced environments requiring strong communication skills and media knowledge.

Are PR jobs well paid?

Publicist jobs can offer a wide salary range depending on experience, location, and industry, with entry-level positions typically earning lower wages and experienced professionals earning higher salaries. Salaries often include benefits and may increase with skills in media relations, strategic communication, and industry networks.

What are some common challenges publicists face when managing multiple clients or campaigns simultaneously?

Publicists often juggle competing priorities when handling several clients or campaigns at once. One of the main challenges is staying organized and ensuring that each client's needs receive adequate attention, especially during busy news cycles or event seasons. Effective time management, clear communication, and the ability to quickly adapt to last-minute changes are crucial for success. Building strong relationships with media contacts while keeping each client's messaging distinct can also be demanding, but it is key to delivering impactful results.

How to Become a Publicist

Many publicists start their career with a bachelor’s degree in communications, journalism, or public relations. Prior experience in the public relations (PR) or entertainment fields, especially for publicists working with celebrities, can be helpful. Acquire an internship with a PR firm or at a media outlet to gain hands-on experience in disseminating information to the public and communicating with the media and begin building your professional network. Job qualifications also include strong writing skills and a high degree of creativity and fast-thinking, particularly when dealing with a negative story. While some publicists work with a single client, others work as part of a department within a PR firm or talent agency. Many large businesses maintain internal publicity departments that oversee all of the clients’ public relations tools, including newsletters, marketing emails, and promotional material.

More about Publicist jobs
What cities are hiring for Publicist jobs? Cities with the most Publicist job openings:
What are the most commonly searched types of Publicist jobs? The most popular types of Publicist jobs are:
Who are the top companies hiring for Publicist jobs? The top employers for Publicist jobs are:
What states have the most Publicist jobs? States with the most job openings for Publicist jobs include:
What job categories do people searching Publicist jobs look for? The top searched job categories for Publicist jobs are:
What are popular job titles related to Publicist jobs? For Publicist jobs, the most frequently searched job titles are:
Publicist jobs near you
Infographic showing various Publicist job openings in the United States as of July 2026, with employment types broken down into 74% Full Time, 8% Part Time, 10% Temporary, and 8% Contract. Highlights an 88% Physical, and 12% Remote job distribution, with an average salary of $61,822 per year, or $29.7 per hour.

Senior Publicist

BPM-PR Firm Is Hiring

Los Angeles, CA • On-site

$45K - $65K/yr

Full-time

Re-posted 23 days ago

Job description

BPM-PR Firm is a premier public relations agency committed to delivering innovative and impactful communication strategies for a diverse clientele. With a focus on creativity, a multi layered media approach, strategic thinking, and client satisfaction, we excel in building, enhancing, and safeguarding our clients' reputations in today's dynamic media landscape. We are currently seeking a talented and experienced Senior Publicist to join our team.
Position Summary:
As a Senior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for securing media coverage, building relationships with journalists and influencers, partnerships, and driving brand awareness for our clients across various industries. The ideal candidate will have a strong track record of securing high-profile media placements, excellent communication skills, and a deep understanding of media relations and storytelling.
Day-to-day activities will include:

  • Develop and execute strategic PR campaigns to meet client objectives and goals.
  • Liaise on a daily basis with clients, in-house publicists, and the media.
  • Outreach to build new relationships and network within the media.
  • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, television, and blogs, for opportunities for clients.
  • Monitor the media for closed media placements.
  • Use system databases and systems to pull researched media lists and continuous online research for new build new media relationships.
  • Work as part of a department account team to develop client proposals and implement PR activity strategies.
  • Create monthly PR plans and strategies to guide campaign execution and ensure alignment with client goals.
  • Create timely media angles and pitches for responsive news, leveraging current events and trends to secure media coverage.
  • Manage and track media samples, ensuring accurate inventory, timely distribution, and effective follow-up on all samples.
  • Communicate daily with the team to coordinate efforts, share updates, and effectively manage client workloads.
  • Prepare regular client reports and attend client meetings.
  • Create press releases and pitch letters, crafting compelling narratives to attract media attention and secure coverage for clients.
  • Assist in researching, writing, and distributing press releases to targeted media.
  • Promote news stories and features to the media.
  • Collate, analyze, and evaluate incoming media coverage.
  • Ensure all media coverage is correct and communicate media placements ongoing to clients
  • Assist in event creation, including press conferences and on-site events for fashion, beauty, entertainment, and general promotions.
  • Attend and promote client events to media and networks.
  • Coordinate and manage client sample mailings.
  • Undertake research for client strategy, press releases, media strategies and present to potential new clients.
  • Manage the PR & Client aspect of possible crisis situations.
  • Manage department interns.
  • Prepare regular client reports and attend client meetings.
Requirements:

  • Bachelor's degree in Public Relations, Communications, Journalism, or related field.
  • Minimum of 5 years of experience in public relations or journalism, with a focus on media relations.
  • Proven track record of securing high-profile media placements.
  • Excellent written and verbal communication skills.
  • Strong media relationships and contacts across various industries.
  • Ability to work independently and manage multiple projects simultaneously.
  • Creative thinker with a passion for storytelling and brand building.
  • Proficiency in media monitoring and measurement tools.
  • Experience with crisis communication and issues management is a plus.
  • Firm experience is required.
What We Offer:

  • Contract Position
  • Opportunities for professional development and growth.
  • Collaborative and supportive work environment.
  • Work with a diverse range of clients and industries.
BPM-PR Firm is an equal opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, age, marital status, veteran status, or disability status. All qualified applicants will receive consideration for employment. BPM-PR Firm is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. No calls Please.

Flexible work from home options available.