Many publicists start their career with a bachelor’s degree in communications, journalism, or public relations. Prior experience in the public relations (PR) or entertainment fields, especially for publicists working with celebrities, can be helpful. Acquire an internship with a PR firm or at a media outlet to gain hands-on experience in disseminating information to the public and communicating with the media and begin building your professional network. Job qualifications also include strong writing skills and a high degree of creativity and fast-thinking, particularly when dealing with a negative story. While some publicists work with a single client, others work as part of a department within a PR firm or talent agency. Many large businesses maintain internal publicity departments that oversee all of the clients’ public relations tools, including newsletters, marketing emails, and promotional material.