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Publicist Jobs (NOW HIRING)

Hearst

Junior Publicist

New York, NY · Hybrid

$50K - $55K/yr

As a Junior Publicist at Hearst Magazines, you'll play a critical role in driving press visibility, building media relationships, and supporting high-impact communications efforts across a diverse ...

BPM-PR Firm Is Hiring

Senior Publicist

Los Angeles, CA · On-site

$45K - $65K/yr

As a Senior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for ...

Hasana, Inc.

Associate Publicist

Chicago, IL · On-site

The Associate Publicist is responsible for strategic media outreach on all Felix and FelixMag.co initiatives, projects and events, for editorial and advertising. Primary Responsibilities:

BPM-PR Firm Is Hiring

Senior Publicist

Manhattan, NY · On-site

$45K - $65K/yr

As a Senior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for ...

Paramount

Sr. Publicist (CBS News)

Manhattan, NY · On-site

$90K - $100K/yr

Overview We're looking for an energetic Sr. Publicist who has a passion for news and a knowledge of the media ecosystem. The right person for this position is a team player with solid media contacts ...

BPM-PR Firm Is Hiring

Senior Publicist

Hoboken, NJ · On-site

$45K - $65K/yr

As a Senior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for ...

BPM-PR Firm Is Hiring

Senior Publicist

Los Angeles, CA · On-site

$45K - $65K/yr

As a Senior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for ...

Vineville United Methodist Church

Be Seen First

Publicist

Macon, GA · On-site

$42K/yr

Church Publisher Vineville United Methodist Church is seeking a creative and organized communications professional to serve as the information anchor of our church. In this vital role, you will ...

BPM-PR Firm Is Hiring

Senior Publicist

Decatur, GA · On-site

$45K - $65K/yr

As a Senior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for ...

Chatham

Student Publicist

Pittsburgh, PA

We value our students! If you see an open position that is right for you, we encourage you to apply! Marketing & Communications is seeking two creative Chatham students who are looking for additional ...

Chatham University

Student Publicist

Pittsburgh, PA · On-site

We value our students! If you see an open position that is right for you, we encourage you to apply! Marketing & Communications is seeking two creative Chatham students who are looking for additional ...

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Publicist information

See salary details

$29K

$61.8K

$88.5K

How much do publicist jobs pay per year?

As of Jul 7, 2026, the average yearly pay for publicist in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Publicist, and why are they important?

To thrive as a Publicist, you need strong written and verbal communication skills, media relations expertise, and a background in public relations or communications, often supported by a relevant degree. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is important. Exceptional networking, creativity, and crisis management abilities help a publicist stand out in cultivating and maintaining a positive public image for clients. These skills and qualities are essential for effectively shaping public perception, managing reputational risks, and ensuring client visibility in a competitive media landscape.

What does a publicist do exactly?

A publicist manages the public image and media relations for individuals or organizations, often handling press releases, media outreach, and publicity campaigns. They work to promote their clients through various channels and may use tools like social media and press contacts to shape public perception.

What is the difference between Publicist vs Public Relations Specialist?

AspectPublicistPublic Relations Specialist
CredentialsTypically a bachelor's degree in communications, marketing, or related fieldsSimilar educational background, often with certifications in PR or communications
Work EnvironmentMedia, entertainment, or celebrity-focused settingsCorporate, nonprofit, or agency environments across various industries
Primary FocusManaging media coverage and publicity for clients or individualsBuilding and maintaining overall public image and reputation
Employer & Industry UsageUsed in entertainment, sports, and personal branding sectorsCommon in corporate, nonprofit, and government sectors

While both roles involve managing public perception, a Publicist primarily focuses on securing media coverage and publicity for clients, often in entertainment or personal branding. A Public Relations Specialist handles broader reputation management and strategic communication for organizations across various industries.

Is PR going to be replaced by AI?

Publicists and public relations professionals use AI tools for tasks like media monitoring, content creation, and data analysis, but AI is not expected to fully replace the need for human judgment, relationship-building, and strategic communication skills essential to the role. AI can augment PR work but cannot replicate the nuanced understanding and personal interaction required in the profession.

What does a publicist do?

A publicist is a communications professional who manages and promotes the public image of their clients, which can include individuals, companies, or organizations. Their responsibilities often involve coordinating media coverage, writing press releases, arranging interviews, and responding to media inquiries. Publicists work to build positive relationships with journalists and the public to ensure their clients are portrayed favorably. They also help manage crises and provide guidance on public statements to protect their clients' reputations.

How much do publicists get paid?

Publicists typically earn a median annual salary of around $50,000 to $70,000, with experienced professionals or those working in high-profile industries earning higher. Salaries can vary based on location, experience, and the size of the organization, and publicists often work in fast-paced environments requiring strong communication skills and media knowledge.

Are PR jobs well paid?

Publicist jobs can offer a wide salary range depending on experience, location, and industry, with entry-level positions typically earning lower wages and experienced professionals earning higher salaries. Salaries often include benefits and may increase with skills in media relations, strategic communication, and industry networks.

What are some common challenges publicists face when managing multiple clients or campaigns simultaneously?

Publicists often juggle competing priorities when handling several clients or campaigns at once. One of the main challenges is staying organized and ensuring that each client's needs receive adequate attention, especially during busy news cycles or event seasons. Effective time management, clear communication, and the ability to quickly adapt to last-minute changes are crucial for success. Building strong relationships with media contacts while keeping each client's messaging distinct can also be demanding, but it is key to delivering impactful results.

How to Become a Publicist

Many publicists start their career with a bachelor’s degree in communications, journalism, or public relations. Prior experience in the public relations (PR) or entertainment fields, especially for publicists working with celebrities, can be helpful. Acquire an internship with a PR firm or at a media outlet to gain hands-on experience in disseminating information to the public and communicating with the media and begin building your professional network. Job qualifications also include strong writing skills and a high degree of creativity and fast-thinking, particularly when dealing with a negative story. While some publicists work with a single client, others work as part of a department within a PR firm or talent agency. Many large businesses maintain internal publicity departments that oversee all of the clients’ public relations tools, including newsletters, marketing emails, and promotional material.

More about Publicist jobs
What cities are hiring for Publicist jobs? Cities with the most Publicist job openings:
What are the most commonly searched types of Publicist jobs? The most popular types of Publicist jobs are:
Who are the top companies hiring for Publicist jobs? The top employers for Publicist jobs are:
What states have the most Publicist jobs? States with the most job openings for Publicist jobs include:
What job categories do people searching Publicist jobs look for? The top searched job categories for Publicist jobs are:
What are popular job titles related to Publicist jobs? For Publicist jobs, the most frequently searched job titles are:
Publicist jobs near you
Infographic showing various Publicist job openings in the United States as of July 2026, with employment types broken down into 74% Full Time, 8% Part Time, 10% Temporary, and 8% Contract. Highlights an 88% Physical, and 12% Remote job distribution, with an average salary of $61,822 per year, or $29.7 per hour.
Freelance Publicist (NYC-based) | 15-20 hrs/month)

Freelance Publicist (NYC-based) | 15-20 hrs/month)

Development Counsellors International

Manhattan, NY • On-site, Remote

$75 - $100/hr

Contractor

Posted 6 days ago

Job description

Company
Development Counselors International (DCI) is a destination marketing agency headquartered in NYC. Our PR teams help destinations tell their stories and land high-profile media coverage. Learn more at www.aboutdci.com
DCI is an equal opportunity employer and has taken a Diversity Pledge to ensure our agency is advancing racial justice, identifying unconscious bias, educating our staff, and using our place marketing platform to advocate for change. Our agency is also a member of the Diversity Action Alliance and Black Travel Alliance. While this job posting is a guide, we welcome applicants that may bring diverse backgrounds, ideas and experiences to DCI.
The Role
We're searching for a seasoned freelance publicist based in the New York City metro area, with a strong traditional media network of business and economy, workplace and industry reporters, including national print, national broadcast and podcast media (WSJ, Bloomberg, NYT, Business Insider, CNBC, NBC, CNN). This is a part-time freelance role averaging approximately 15-20 hours per month. You'll craft strategic pitches, pitch them to your journalist contacts, and land strategic media interviews, with the goal of landing media results. Influencer partnerships are not included in this role. This is perfect for someone who thrives on both independence and collaboration.
What you'll be doing
  • Leverage Existing Media Relationships + Build New Ones: Connect with mainstream journalists and producers, monitor trends and identify coverage opportunities.

  • Pitch & Secure Coverage: Draft pitches and targeted media lists, pitch story ideas, book interviews to generate editorial placements.

Clients You'll Work With
U.S. cities and states that are implementing marketing and PR campaigns to attract business investment.
Qualifications
  • 5+ years media relations experience

  • A proven network of business and economy reporters - workplace, real-estate, tech and industry reporter connections are a big plus

  • Strong, creative, AP-style writing an absolute must

  • Ability to "spot" a story angle and craft compelling, relevant and newsworthy pitches

  • Strong interpersonal skills; ability to pitch stories over the phone or over email

  • Highly self-motivated, with the ability to work independently

  • Impeccable organization; Microsoft Office proficiency

  • Applicants must be U.S. citizens or have all necessary approvals to live/work in the U.S. without Visa sponsorship

Compensation
  • $75-$100/hour (DOE)

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