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Publicist Jobs (NOW HIRING)

The EGC Group

Publicist

New York, NY · On-site

The Role We're seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as ...

Hallmark Media

Publicist

Burbank, CA · On-site

$55K - $73K/yr

The Publicist will assist with the execution of publicity campaigns for series and original movies for Hallmark Media on linear and Hallmark+ streaming service. This role will also provide ...

NBCUniversal

Publicist

Los Angeles, CA

The Publicist will generate maximum exposure for Universal Studio Group original projects with a focus on series showrunners, BTL, awards editorial, and talent relations. The series include scripted ...

NBCUniversal

Publicist

Universal City, CA · On-site

The Publicist will generate maximum exposure for Universal Studio Group original projects with a focus on series showrunners, BTL, awards editorial, and talent relations. The series include scripted ...

NBCUniversal

Publicist

Universal City, CA

The Publicist will generate maximum exposure for Universal Studio Group original projects with a focus on series showrunners, BTL, awards editorial, and talent relations. The series include scripted ...

Pacific Legal Foundation

Case Publicist

As a PLF Case Publicist, you'll support a portfolio of cases and policy initiatives from filing through resolution. You'll research facts, draft written content, and coordinate timelines to ensure ...

Sourcebooks

Publicist- Romance

New York, NY · On-site

$65K - $70K/yr

We're looking for a creative and highly organized Publicist to join our dynamic publicity team supporting two of the most exciting imprints in commercial romance publishing--Bloom Books and ...

Phaxis

Publicist, Studio Theatrical

Universal City, CA · On-site

$36 - $38/hr

... publicist who has experience executing all facets of theatrical publicity campaigns. Must have strong editorial relationships, and direct prior experience pitching and securing coverage for talent ...

Hearst

Junior Publicist

New York, NY · Hybrid

$50K - $55K/yr

As a Junior Publicist at Hearst Magazines, you'll play a critical role in driving press visibility, building media relationships, and supporting high-impact communications efforts across a diverse ...

Sourcebooks LLC

Publicist- Romance

New York, NY · On-site

$65K - $70K/yr

We're looking for a creative and highly organized Publicist to join our dynamic publicity team supporting two of the most exciting imprints in commercial romance publishing-Bloom Books and Casablanca ...

Pacific Legal Foundation

Case Publicist

As a PLF Case Publicist, you'll support a portfolio of cases and policy initiatives from filing through resolution. You'll research facts, draft written content, and coordinate timelines to ensure ...

Hasana, Inc.

Associate Publicist

Los Angeles, CA

The Associate Publicist is responsible for strategic media outreach on all Felix and FelixMag.co initiatives, projects and events, for editorial and advertising. Primary Responsibilities:

Hasana, Inc.

Associate Publicist

New York, NY · On-site

The Associate Publicist is responsible for strategic media outreach on all Felix and FelixMag.co initiatives, projects and events, for editorial and advertising. Primary Responsibilities:

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Publicist information

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$29K

$61.8K

$88.5K

How much do publicist jobs pay per year?

As of Aug 18, 2026, the average yearly pay for publicist in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What does a publicist do?

A publicist is a communications professional who manages and promotes the public image of their clients, which can include individuals, companies, or organizations. Their responsibilities often involve coordinating media coverage, writing press releases, arranging interviews, and responding to media inquiries. Publicists work to build positive relationships with journalists and the public to ensure their clients are portrayed favorably. They also help manage crises and provide guidance on public statements to protect their clients' reputations.

How to become a publicist?

Many publicists start their career with a bachelor’s degree in communications, journalism, or public relations. Prior experience in the public relations (PR) or entertainment fields, especially for publicists working with celebrities, can be helpful. Acquire an internship with a PR firm or at a media outlet to gain hands-on experience in disseminating information to the public and communicating with the media and begin building your professional network. Job qualifications also include strong writing skills and a high degree of creativity and fast-thinking, particularly when dealing with a negative story. While some publicists work with a single client, others work as part of a department within a PR firm or talent agency. Many large businesses maintain internal publicity departments that oversee all of the clients’ public relations tools, including newsletters, marketing emails, and promotional material.

What are the key skills and qualifications needed to thrive as a publicist, and why are they important?

To thrive as a Publicist, you need strong written and verbal communication skills, media relations expertise, and a background in public relations or communications, often supported by a relevant degree. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is important. Exceptional networking, creativity, and crisis management abilities help a publicist stand out in cultivating and maintaining a positive public image for clients. These skills and qualities are essential for effectively shaping public perception, managing reputational risks, and ensuring client visibility in a competitive media landscape.

What are some common challenges publicists face when managing multiple clients or campaigns simultaneously?

Publicists often juggle competing priorities when handling several clients or campaigns at once. One of the main challenges is staying organized and ensuring that each client's needs receive adequate attention, especially during busy news cycles or event seasons. Effective time management, clear communication, and the ability to quickly adapt to last-minute changes are crucial for success. Building strong relationships with media contacts while keeping each client's messaging distinct can also be demanding, but it is key to delivering impactful results.

What is the difference between Publicist vs Public Relations Specialist?

AspectPublicistPublic Relations Specialist
CredentialsTypically a bachelor's degree in communications, marketing, or related fieldsSimilar educational background, often with certifications in PR or communications
Work EnvironmentMedia, entertainment, or celebrity-focused settingsCorporate, nonprofit, or agency environments across various industries
Primary FocusManaging media coverage and publicity for clients or individualsBuilding and maintaining overall public image and reputation
Employer & Industry UsageUsed in entertainment, sports, and personal branding sectorsCommon in corporate, nonprofit, and government sectors

While both roles involve managing public perception, a Publicist primarily focuses on securing media coverage and publicity for clients, often in entertainment or personal branding. A Public Relations Specialist handles broader reputation management and strategic communication for organizations across various industries.

Are publicist jobs well paid?

Publicist jobs can offer a wide range of salaries depending on experience, location, and industry. Entry-level publicists typically earn lower wages, while experienced professionals working in high-profile sectors or large firms can earn significantly higher salaries, often supplemented by bonuses and commissions. Overall, publicist compensation varies but can be lucrative for those with strong networks and media skills.

How much do publicists get paid?

Publicists typically earn a median annual salary of around $50,000 to $70,000, with experienced professionals or those working in high-profile industries earning higher wages. Salaries can vary based on location, level of experience, and the size of the organization, and publicists often work in fast-paced environments requiring strong communication skills and media knowledge.
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Publicist jobs near you
Infographic showing various Publicist job openings in the United States as of August 2026, with employment types broken down into 2% Internship, 80% Full Time, 14% Part Time, 2% Temporary, and 2% Contract. Highlights an 73% Physical, 16% Hybrid, and 11% Remote job distribution, with an average salary of $61,822 per year, or $29.7 per hour.

Publicist

The EGC Group

New York, NY • On-site

Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago

Job description


 

About The EGC Group

The EGC Group is an award-winning creative and media marketing agency with a nurturing and flexible culture. We have a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic. We offer hybrid work styles and flexible PTO, as well as medical and 401K benefits. We are a member of AMIN, a network of 60 agencies in 27 countries around the world.

 

The Role 

We're seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as applicable), support in the creation of earned media strategies, research appropriate news verticals and reporters, write compelling narratives, and secure media coverage that support your client’s vision and mission. 
Position Reports to: Director of Public Relations
Hybride Work Schedule: Brooklyn and/or Melville + Remote
Role Type: Open (Part-time, Full-time, Freelance, etc.)
 

Key Responsibilities 

  • Craft compelling, tailored pitches that resonate with journalists and editors 
  • Conduct daily media outreach via email and phone to secure interviews, features, and news coverage 
  • Develop and execute strategic media campaigns to secure coverage in targeted publications and outlets 
  • Build and maintain comprehensive, up-to-date media lists across relevant beats and industries 
  • Write press releases, media alerts, and other PR materials 
  • Monitor media landscape and identify timely news hooks and opportunities 
  • Track coverage and provide regular reporting on media placements and campaign performance 
  • Maintain strong relationships with journalists, editors, and media contacts 

Qualifications 

  • 3-5 years of experience in public relations or media relations 
  • Proven track record of securing media placements in top-tier outlets 
  • Exceptional writing skills with expertise in crafting news-worthy pitches and press releases 
  • Strong understanding of media landscape and what makes a story compelling 
  • Highly organized with ability to manage multiple client accounts simultaneously 
  • Excellent communication skills and attention to detail 
 

What We Offer 

  • A streamlined role that allows you to focus on what you do best. 
  • Flexible PTO and Summer Fridays  
  • Hybrid Work Schedule (Brooklyn and/or Melville, Long Island locations) 
  • Medical, Dental, Vision benefits  
  • 401K + Employer Matching  
  • Life Insurance, Aflac and Additional Auxiliary Benefits  
  • Regular (and FUN!) company Luncheons, Outings and Events

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