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Publicist Jobs (NOW HIRING)

The Boathouse

TV Unit Publicist

Manhattan, NY · On-site

$7.0K - $10K/mo

TV series filming in Connecticut seeking Film Unit Publicist to manage all aspects of media including: * Press Requests and Visits. * EPK and BTS. * On Set Photography. * Additional Media and ...

AMW Group

Publicist

West Hollywood, CA · Hybrid

We are looking to hire an experienced Publicist on a contract basis to support our growth. If you're hard-working and dedicated, this may be the opportunity for you. RESPONSIBILITIES: * Create ...

KCD, Inc.

Publicist

Beverly Hills, CA · On-site

A Publicist should have the capacity and skillset to instill trust in clients and ability to develop relationships within the fashion and lifestyle industry. Within the media relations sphere, they ...

The New York Historical

Publicist

Manhattan, NY · On-site

$80K - $90K/yr

Publicist DEPARTMENT: External Affairs REPORTS TO: Director of Public Relations ABOUT THE NEW YORK HISTORICAL New York's first museum, The New York Historical is a leading cultural institution ...

NY History

Publicist

New York, NY · On-site

$80K - $90K/yr

Publicist DEPARTMENT: External Affairs REPORTS TO: Director of Public Relations ABOUT THE NEW YORK HISTORICAL New York's first museum, The New York Historical is a leading cultural institution ...

The EGC Group

Publicist

Brooklyn, NY · On-site

The Role We're seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as ...

The New York Historical

Publicist

Manhattan, NY · On-site

$80 - $100/hr

JOB SUMMARY The Publicist plays a vital role in The New York Historical's External Affairs team, handling PR outreach for exhibition coverage and other institutional announcements. Working closely ...

BPM-PR Firm Is Hiring

Junior Publicist

Manhattan, NY · On-site

$38K - $48K/yr

As a Junior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for ...

Hallmark Media

Publicist

Burbank, CA · On-site

$55.30 - $73.70/hr

July 8, 2026 * Full-Time Locations Burbank, CA 91505, USA Description The Publicist will assist with the execution of publicity campaigns for series and original movies for Hallmark Media on linear ...

BPM-PR Firm

Junior Publicist

Manhattan, NY · On-site

$60 - $80/hr

As a Junior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for ...

NBCUniversal

Sr. Publicist

Los Angeles, CA · On-site

$50.23/hr

Must be willing to join the Publicist union. * 5+ years in entertainment public relations working at a major film studio, streaming platform or PR Agency * Proficiency with Microsoft Office ...

NBCUniversal

Sr. Publicist

Los Angeles, CA · On-site

$50.23/hr

Must be willing to join the Publicist union. * 5+ years in entertainment public relations working at a major film studio, streaming platform or PR Agency * Proficiency with Microsoft Office ...

NBCUniversal

Sr. Publicist

Los Angeles, CA · On-site

$50.23/hr

Must be willing to join the Publicist union. * 5+ years in entertainment public relations working at a major film studio, streaming platform or PR Agency * Proficiency with Microsoft Office ...

PR by the Book, LLC

$80 - $100/hr

Has been a book publicist for several years and LOVES it! Has a burning passion for landing authors on top-tier press outlets and loves working with a team. Has leadership qualities and is looking ...

The EGC Group

Publicist

Manhattan, NY · On-site

$50 - $80/hr

The Role We're seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as ...

The EGC Group

Publicist

Brooklyn, NY · On-site

The Role We're seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as ...

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Publicist information

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$29K

$61.8K

$88.5K

How much do publicist jobs pay per year?

As of Sep 7, 2026, the average yearly pay for publicist in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What does a publicist do?

A publicist is a communications professional who manages and promotes the public image of their clients, which can include individuals, companies, or organizations. Their responsibilities often involve coordinating media coverage, writing press releases, arranging interviews, and responding to media inquiries. Publicists work to build positive relationships with journalists and the public to ensure their clients are portrayed favorably. They also help manage crises and provide guidance on public statements to protect their clients' reputations.

How to become a publicist?

Many publicists start their career with a bachelor’s degree in communications, journalism, or public relations. Prior experience in the public relations (PR) or entertainment fields, especially for publicists working with celebrities, can be helpful. Acquire an internship with a PR firm or at a media outlet to gain hands-on experience in disseminating information to the public and communicating with the media and begin building your professional network. Job qualifications also include strong writing skills and a high degree of creativity and fast-thinking, particularly when dealing with a negative story. While some publicists work with a single client, others work as part of a department within a PR firm or talent agency. Many large businesses maintain internal publicity departments that oversee all of the clients’ public relations tools, including newsletters, marketing emails, and promotional material.

What are the key skills and qualifications needed to thrive as a publicist, and why are they important?

To thrive as a Publicist, you need strong written and verbal communication skills, media relations expertise, and a background in public relations or communications, often supported by a relevant degree. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is important. Exceptional networking, creativity, and crisis management abilities help a publicist stand out in cultivating and maintaining a positive public image for clients. These skills and qualities are essential for effectively shaping public perception, managing reputational risks, and ensuring client visibility in a competitive media landscape.

What are some common challenges publicists face when managing multiple clients or campaigns simultaneously?

Publicists often juggle competing priorities when handling several clients or campaigns at once. One of the main challenges is staying organized and ensuring that each client's needs receive adequate attention, especially during busy news cycles or event seasons. Effective time management, clear communication, and the ability to quickly adapt to last-minute changes are crucial for success. Building strong relationships with media contacts while keeping each client's messaging distinct can also be demanding, but it is key to delivering impactful results.

What is the difference between Publicist vs Public Relations Specialist?

AspectPublicistPublic Relations Specialist
CredentialsTypically a bachelor's degree in communications, marketing, or related fieldsSimilar educational background, often with certifications in PR or communications
Work EnvironmentMedia, entertainment, or celebrity-focused settingsCorporate, nonprofit, or agency environments across various industries
Primary FocusManaging media coverage and publicity for clients or individualsBuilding and maintaining overall public image and reputation
Employer & Industry UsageUsed in entertainment, sports, and personal branding sectorsCommon in corporate, nonprofit, and government sectors

While both roles involve managing public perception, a Publicist primarily focuses on securing media coverage and publicity for clients, often in entertainment or personal branding. A Public Relations Specialist handles broader reputation management and strategic communication for organizations across various industries.

Are publicist jobs well paid?

Publicist jobs can offer a wide range of salaries depending on experience, location, and industry. Entry-level publicists typically earn lower wages, while experienced professionals working in high-profile sectors or large firms can earn significantly higher salaries, often supplemented by bonuses and commissions. Overall, publicist compensation varies but can be lucrative for those with strong networks and media skills.

How much do publicists get paid?

Publicists typically earn a median annual salary of around $50,000 to $70,000, with experienced professionals or those working in high-profile industries earning higher wages. Salaries can vary based on location, level of experience, and the size of the organization, and publicists often work in fast-paced environments requiring strong communication skills and media knowledge.
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Publicist jobs near you
Infographic showing various Publicist job openings in the United States as of August 2026, with employment types broken down into 3% Internship, 78% Full Time, 14% Part Time, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $61,822 per year, or $29.7 per hour.

Publicist - Senior Publicist

J Public Relations

New York, NY • On-site

Full-time

Re-posted 26 days ago

Job description

Job Title
Publicist - Senior Publicist
Work Experience Required
3 years required for the Publicist and minimum of 4 years required for the Senior Publicist
Job Location
New York, NY 10013
Job Duration
Full-Time
Company Name
J Public Relations NYC, Inc.
***IMPORTANT***
Please send resume with compensation requirements to jobsnyc@jpublicrelations.com.
At this time, we are not seeking junior level publicists or consultants. Resumes will only be accepted via email.
J Public Relations' New York office is currently accepting applications to fill Publicist and Senior Publicist positions.
About the Company:
Savvy, smart, connected and proven all define award-winning J Public Relations NYC, Inc. ("JPR"), one of the top hospitality and luxury lifestyle public relations firms in the country. JPR is women-owned/operated and was recently named #1534 on the Inc. 5000 list of the fastest growing companies. Additionally, JPR has been recognized as one of the "Best Places to Work" by the San Diego Business Journal. Our office is fast paced client service oriented and energetic and built on the principle of hiring, training and mentoring some of the most savvy, smart and connected professionals in business.
With offices on both coasts, in San Diego and New York City, JPR is passionate about developing and delivering innovative PR campaigns designed to secure top media placements.
JPR specializes in chic hotel properties, restaurants, nightclubs, spas and luxury lifestyle goods -- offering clients unprecedented media contacts, placements and partnerships throughout the country. For more information please visit: www.jpublicrelations.com
The ideal candidate for each position should be an enthusiastic and established PR professional with experience in high-end travel, hospitality, culinary and lifestyle brands, and proven results providing clients with top-tier media results locally, regionally and nationally.
Both of these roles within the agency are invaluable and the right candidates will be able to participate in account strategy, ensure goals are being met, clients are being highly serviced and teams are operating efficiently.
Our ideal Publicist...
  • Must have a Bachelor's degree and at least three years of relevant PR experience in the food & beverage and/or travel industries, with an agency background preferred.
  • Possess a positive attitude, passion for life and PR, grace under pressure and ability to work in a fast-paced environment required.
  • Creativity and initiative to develop press worthy programs and ideas for clients.
  • Maintain daily contact with clients and develop strong media relationships.
  • Delegate duties, oversee deadlines and review the work of publicity assistants and junior publicists, including monthly activity and status reports.
  • Able to format, develop, write and successfully pitch press materials including bios, backgrounders, fact sheets, media advisories and press releases.
  • Comprehensive knowledge and ability to understand editorial calendars, identify relevant opportunities for clients and schedule pitches accordingly.
  • Monitor, track, clip and properly draft publicity alerts for clients.
  • Understand reporting techniques including circulation, ad equivalency, and PR value and track client coverage including online, editorial, digital and broadcast placements.
  • Maintain a client's basic social media channels on a daily basis - Facebook, Twitter,
  • Pinterest, Instagram, etc - with brand accuracy and relevancy.
  • Stay up to date on trends in our industries through following websites, blogs, daily/weekly newsletters.
  • Research, vet and secure partnerships with like-minded brands for client partnerships.
  • Create, foster and leverage media relationships to produce stellar placements for our clients.
  • Facilitate media missions and desk side appointments in local, regional and national markets.
  • Organize, invite and execute press trips locally and onsite at client locations.
  • Build relationships with destinations, CVBs and offices of tourism in the markets that serve our clients.
  • Attend workshops, media events, webinars and conferences on behalf of JPR and its clients.

Our ideal Senior Publicist...
  • Must have a Bachelor's degree and at least four years of PR experience in the hospitality, culinary, travel, tourism, restaurant and consumer lifestyle arenas, either having worked in an agency or in-house position.
  • Must have stellar hotel, restaurant and media references.
  • Must have strong proven relationships with local, regional and national media contacts.
  • Be a credible resource to media, a trusted confidant for your clients, and perhaps most importantly, a well-respected senior team member that juniors look up to and management relies upon.
  • Possess a positive attitude, passion for life and PR, grace under pressure and ability to work in a fast-paced environment required.
  • A trend spotting tastemaker, our ideal Senior Publicist thrives off of being in the know.
  • Whether it's the new "it" restaurant, a hot travel destination or simply a change in the guard among editors, you're on it and sharing it with your team.
  • Master of formatting, developing, writing and successfully pitching press materials including bios, backgrounders, fact sheets, media advisories and press releases.
  • Comprehensive knowledge and ability to understand editorial calendars, identify relevant opportunities for clients and schedule pitches accordingly.
  • Understand reporting techniques including circulation, ad equivalency, and PR value and track client coverage including online, editorial, digital and broadcast placements.
  • Creativity and initiative to develop press worthy programs and ideas for clients, be a trend setter, stay on top of the news and always be relevant.
  • Attention to detail, while being able to prioritize, multi-task and delegate.
  • Stay up to date on trends in our industries through following websites, blogs, daily/weekly newsletters.
  • Consistently developing strong relationships with new and existing media connections and securing top-tier editorial results.
  • Digging into newspapers, magazines, blogs, digital pieces to find new angles, new editors and scouring contributor listings -- reaching out to intro JPR and our clients to appropriate journalists and building new relationships.
  • Develops and implements creative programs that produce superior results for clients.
  • Research, vet and secure partnerships with like-minded brands for client partnerships.
  • Facilitate and often attend media missions and desk side appointments in local, regional and national markets.
  • Organize, invite, execute and often attend press trips locally and onsite at client locations.
  • Oversee work flow and output of junior level staff and preparation of monthly activity and status reports.
  • Build relationships with destinations, CVBs and offices of tourism in the markets that serve our clients.
  • Attend workshops, media events, webinars and conferences on behalf of JPR and its clients.
  • Provides expert counsel to clients and agency team members across a broad range of topics.
  • Manage and coordinate the team to achieve and exceed client objectives.
  • Report into the account director/vice president to ensure they are abreast of the client activity.
  • Consistently working to strengthen client relationships and build long-standing relationships.
  • Plan and implement efficient processes, training and systems within the team.
  • Remains pro-active with clients by regular communication in all forms with the account team and serves as one of the primary points of contact for clients. Establish yourself as a strategic counsel and maintain the clients 30/60/90 day goals and PR plans, in addition to regular phone calls, email exchanges and status calls.
  • Promote JPR's professionalism through manner, appearance and delivery and always keeping promises.
  • Start to identify new business opportunities and attend new business pitches and present accordingly.
  • Serve as a go-to person for interns, publicity assistants, junior publicists and publicists questions and guidance.
  • Delegate duties, oversee deadlines and review the work of supporting team members.
  • Manage, review, and edit all press materials, media lists, pitches, reports, etc that the supporting staff prepares.
  • Create and foster a learning environment and offer sound advice, suggestions and guidance to the supporting staff members.

We look forward to hearing from you!

Apply