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Public Relations Jobs in Raleigh, NC (NOW HIRING)

Couchbase, Inc.

Public Relations Manager

Raleigh, NC

Public Relations Manager Reports To: Vice President of Corporate Marketing Location: Raleigh, NC Couchbase, the operational data platform for AI, empowers businesses to succeed by bringing data to ...

Couchbase, Inc.

Public Relations Manager

Raleigh, NC · On-site

Public Relations Manager Reports To: Vice President of Corporate Marketing Location: Raleigh, NC Couchbase, the operational data platform for AI, empowers businesses to succeed by bringing data to ...

Freese Nichols

PR/Communications Specialist

Raleigh, NC · Hybrid

$52K - $69K/yr

As the primary administrator of our social media platforms, you will shape Freese and Nichols' presence on social media and will coordinate content produced by the PR/Communications team. You'll also ...

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All JobsPublic Relations JobsPublic Relations Jobs in Raleigh, NC

Public Relations information

See Raleigh, NC salary details

$33.5K

$81.3K

$130.3K

How much do public relations jobs pay per year?

As of Sep 4, 2026, the average yearly pay for public relations in Raleigh, NC is $81,291.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,200.00 and $94,800.00 per year, depending on experience, location, and employer.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

Do public relations people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, they earn a median annual wage that is competitive with other communication roles. Entry-level positions tend to pay less, while experienced PR specialists or managers can earn higher salaries, especially with strong media relations and strategic skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to promote positive public perception.
More about Public Relations jobs

What are the most commonly searched types of Public Relations jobs in Raleigh, NC?

The most popular types of Public Relations jobs in Raleigh, NC are:

What are popular job titles related to Public Relations jobs in Raleigh, NC?

For Public Relations jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Public Relations jobs in Raleigh, NC look for?

The top searched job categories for Public Relations jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Public Relations jobs?

Cities near Raleigh, NC with the most Public Relations job openings:

Public Relations jobs near you
Infographic showing various Public Relations job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $81,291 per year, or $39.1 per hour.

Public Relations Manager

Couchbase, Inc.

Raleigh, NC

Full-time

Re-posted 24 days ago

Job description

Public Relations Manager

Reports To: Vice President of Corporate Marketing

Location: Raleigh, NC

Couchbase, the operational data platform for AI, empowers businesses to succeed by bringing data to life in new ways. Major market-leading companies rely on Couchbase for mission-critical operational, analytical, mobile and AI workloads. Built to replace legacy infrastructure and fragmented data services, Couchbase empowers enterprises with a unified platform architected for performance, flexibility and global scale.

With Couchbase, organizations bring their data to life, launching gamechanging customer experiences, exploring the limitless potential of AI, and seamlessly extending applications from the cloud to the edge and beyond. Couchbase's AIready technology and enterprise partnership model eliminate complexity and reduce total cost of ownership, enabling teams to stay agile, innovative and secure.

At Couchbase, you'll work in a high-growth environment where your contributions will directly impact the company's success in a dynamic, fast-growing region. If you are a creative, resourceful, and passionate marketer, we want you to join our team as we shape the future of enterprise data platforms.

Position Overview

We are seeking a dynamic, strategic, and proactive Public Relations Manager to improve awareness and drive engagement with key business and technical media. In this role, you will partner internally with key stakeholders, and externally with our global Public Relations agencies to execute our communication plans, media relations, and protect our market reputation. You will report directly to the Vice President of Corporate Marketing and collaborate closely with internal marketing, product management, senior leaders, and legal teams.

What You Will Do

Media Monitoring, Competitive Intelligence, and Rapid Response:

  • Track media coverage daily, use AI to analyze coverage, gather insights, and identify opportunities to improve our media strategy.
  • Create and deliver quarterly PR impact reports.
  • Flag opportunities for newsjacking, route commentary to the appropriate spokesperson, and drive the approvals of the response within a tight timeframe required for standing briefs.
  • Act as the early warning system of competitive activity through daily monitoring of competitors such as Oracle, Databricks, Snowflake, MongoDB, and vector database companies.
  • Cultivate and maintain active relationships with key business, trade, and mainstream tech journalists.

Internal Content Pipeline Coordination:

  • Actively manage the creation, internal review, and approval process for critical content assets.
  • Work with the broader Marketing team to convert primary assets (customer case studies, benchmark reports) into press releases, media pitches, sales one-pagers, social campaigns, executive slides, and blog summaries, ensuring assets are cleared for external use and meet the needs of the sales and web teams.

Spokesperson Management and Preparation:

  • Act as the internal advocate to secure time blocks for executive external engagements.
  • Own the pre-briefing process, ensuring executives walk into every media interview and conference session with the right talking points mapped to the correct strategic narrative pillar.

Partner Announcement Gatekeeping:

  • Serve as the internal checkpoint for all partner and co-marketing announcements, ensuring they align with a credibility-first approach (e.g., requiring a joint customer).
  • Manage stakeholders and internal teams to prevent premature publishing of blog posts and web pages that would undermine the PR team's intent to pitch news as exclusive.

Thought Leadership Program Management:

  • Coordinate with the agency on draft thought leadership articles, manage review cycles, and maintain the posting schedule, ensuring ghostwritten content is delivered to completion.
  • Drive the editing and approval process for high-quality press releases, briefing documents, media kits, executive speeches, and thought leadership articles.

Measurement and Reporting:

  • Own the bi-weekly reporting cadence for the measurement framework (share of voice tracking, message pull through, narrative pillar alignment audits, AI Overview monitoring, and CRM source attribution).
  • Run, interpret, and present reporting to leadership, flagging early when metrics drift from targets to enable course correction.

Qualifications

Required

  • 5-7 years of experience in corporate communications, public relations, or a closely related discipline, including time spent supporting senior executives.
  • Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
  • Direct experience in B2B technology, enterprise software, data infrastructure, databases, cloud, or AI/ML categories.
  • Demonstrated track record managing high-volume editorial pipelines and shepherding content from draft to external publication across multiple stakeholders.
  • Proven experience preparing executives for  press interviews and conference appearances, including developing message frameworks and talking points.
  • Strong project management skills with the ability to operate under pressure, including comfort with same-day and four-hour rapid response cycles.
  • Experience managing or partnering with external PR, communications, or thought leadership agencies.
  • Sharp editorial judgment, with excellent writing, editing, and proofreading skills across a range of formats (press releases, bylines, social, internal briefs).
  • Strong cross-functional stakeholder management, especially across PR, product marketing, sales, and legal teams.

Preferred

  • Familiarity with the competitive landscape across Oracle, Databricks, Snowflake, MongoDB, and emerging vector database and AI infrastructure vendors.
  • Hands-on experience with communications measurement tools and frameworks, including share of voice, narrative alignment audits, AI Overview / generative search monitoring, and CRM source attribution.
  • Experience supporting a company through periods of significant change, such as leadership transitions, rebrands, repositioning, or M&A.

Key Competencies

  • Understanding of both generative AI and agentic AI. Familiarity using AI tools such as Claude or Gemini.
  • Maintain a quality control mindset by ensuring accuracy, consistency, and on-brand execution.
  • Remain calm under pressure to triage competing priorities and make decisions quickly.
  • Influence without authority to effectively move senior stakeholders toward shared goals.
  • Maintain a strategic narrative orientation to ensure every piece of content aligns with core pillars.

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