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Pr Crisis Management Jobs in Raleigh, NC (NOW HIRING)

Couchbase, Inc.

Public Relations Manager

Raleigh, NC

Public Relations Manager Reports To: Vice President of Corporate Marketing Location: Raleigh, NC ... Spokesperson Management and Preparation: * Act as the internal advocate to secure time blocks for ...

Couchbase, Inc.

Public Relations Manager

Raleigh, NC · On-site

Public Relations Manager Reports To: Vice President of Corporate Marketing Location: Raleigh, NC ... Spokesperson Management and Preparation: * Act as the internal advocate to secure time blocks for ...

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Pr Crisis Management information

See Raleigh, NC salary details

$33.5K

$81.3K

$130.3K

How much do pr crisis management jobs pay per year?

As of Sep 1, 2026, the average yearly pay for pr crisis management in Raleigh, NC is $81,291.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,200.00 and $94,800.00 per year, depending on experience, location, and employer.

What is PR crisis management?

PR crisis management refers to the strategies and actions that organizations use to handle unexpected events that could harm their reputation or operations. This involves quickly assessing the situation, communicating transparently with stakeholders, and implementing measures to minimize damage. Effective PR crisis management can protect an organization’s public image and help restore trust after a negative event. It typically includes media relations, internal communications, and ongoing monitoring to address public concerns.

How does a PR crisis management professional typically collaborate with other departments during a crisis?

In a crisis situation, PR Crisis Management professionals work closely with departments such as legal, executive leadership, human resources, and operations to ensure all communications are accurate, timely, and aligned with organizational goals. They often lead cross-functional meetings to gather critical information, coordinate messaging, and provide guidance on public statements. Effective collaboration ensures that responses are consistent across channels and compliant with company policies, which is essential for maintaining public trust and minimizing reputational damage.

What are the key skills and qualifications needed to thrive as a PR crisis management specialist, and why are they important?

To thrive in PR Crisis Management, you need expertise in communication strategy, media relations, and reputation management, often supported by a degree in public relations, communications, or a related field. Familiarity with crisis communication tools, media monitoring platforms, and social media management systems is crucial. Strong decision-making, composure under pressure, and quick problem-solving are essential soft skills for this role. These skills and qualities are vital to effectively navigate high-stakes situations, protect organizational reputation, and restore public trust during crises.

What is the difference between Pr Crisis Management vs Public Relations Specialist?

AspectPr Crisis ManagementPublic Relations Specialist
Primary FocusHandling and mitigating crises, managing reputation during emergenciesBuilding and maintaining overall public image and media relations
Skills & CertificationsCrisis communication, media management, certifications like CPRC or APRMedia relations, writing, social media skills, certifications like APR
Work EnvironmentHigh-pressure situations, rapid response teams, often in corporate or government sectorsOngoing media campaigns, community engagement, corporate communication

Pr Crisis Management focuses on managing reputation during crises and emergencies, requiring specialized skills in rapid response and crisis communication. Public Relations Specialists handle overall brand image and media relations, often working on long-term campaigns. While both roles involve communication skills and media interaction, crisis management is more reactive and urgent, whereas PR specialists work proactively to shape public perception.

What does a crisis PR crisis management do?

A crisis PR or crisis management professional is responsible for developing and implementing strategies to protect an organization’s reputation during emergencies or negative events. They handle media communication, coordinate responses, and work to minimize damage to public perception using communication skills and strategic planning. This role often requires quick decision-making and familiarity with media tools and messaging protocols.

What are popular job titles related to Pr Crisis Management jobs in Raleigh, NC?

For Pr Crisis Management jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Pr Crisis Management jobs in Raleigh, NC look for?

The top searched job categories for Pr Crisis Management jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Pr Crisis Management jobs?

Cities near Raleigh, NC with the most Pr Crisis Management job openings:

Pr Crisis Management jobs near you
Infographic showing various Pr Crisis Management job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $81,291 per year, or $39.1 per hour.

Public Relations Manager

Raleigh, NC

Couchbase, Inc.
Software Development • 201 - 500 employees
Learn more about Couchbase, Inc.external

Full-time

Re-posted 21 days ago

Job description

Public Relations Manager

Reports To: Vice President of Corporate Marketing

Location: Raleigh, NC

Couchbase, the operational data platform for AI, empowers businesses to succeed by bringing data to life in new ways. Major market-leading companies rely on Couchbase for mission-critical operational, analytical, mobile and AI workloads. Built to replace legacy infrastructure and fragmented data services, Couchbase empowers enterprises with a unified platform architected for performance, flexibility and global scale.

With Couchbase, organizations bring their data to life, launching gamechanging customer experiences, exploring the limitless potential of AI, and seamlessly extending applications from the cloud to the edge and beyond. Couchbase's AIready technology and enterprise partnership model eliminate complexity and reduce total cost of ownership, enabling teams to stay agile, innovative and secure.

At Couchbase, you'll work in a high-growth environment where your contributions will directly impact the company's success in a dynamic, fast-growing region. If you are a creative, resourceful, and passionate marketer, we want you to join our team as we shape the future of enterprise data platforms.

Position Overview

We are seeking a dynamic, strategic, and proactive Public Relations Manager to improve awareness and drive engagement with key business and technical media. In this role, you will partner internally with key stakeholders, and externally with our global Public Relations agencies to execute our communication plans, media relations, and protect our market reputation. You will report directly to the Vice President of Corporate Marketing and collaborate closely with internal marketing, product management, senior leaders, and legal teams.

What You Will Do

Media Monitoring, Competitive Intelligence, and Rapid Response:

  • Track media coverage daily, use AI to analyze coverage, gather insights, and identify opportunities to improve our media strategy.
  • Create and deliver quarterly PR impact reports.
  • Flag opportunities for newsjacking, route commentary to the appropriate spokesperson, and drive the approvals of the response within a tight timeframe required for standing briefs.
  • Act as the early warning system of competitive activity through daily monitoring of competitors such as Oracle, Databricks, Snowflake, MongoDB, and vector database companies.
  • Cultivate and maintain active relationships with key business, trade, and mainstream tech journalists.

Internal Content Pipeline Coordination:

  • Actively manage the creation, internal review, and approval process for critical content assets.
  • Work with the broader Marketing team to convert primary assets (customer case studies, benchmark reports) into press releases, media pitches, sales one-pagers, social campaigns, executive slides, and blog summaries, ensuring assets are cleared for external use and meet the needs of the sales and web teams.

Spokesperson Management and Preparation:

  • Act as the internal advocate to secure time blocks for executive external engagements.
  • Own the pre-briefing process, ensuring executives walk into every media interview and conference session with the right talking points mapped to the correct strategic narrative pillar.

Partner Announcement Gatekeeping:

  • Serve as the internal checkpoint for all partner and co-marketing announcements, ensuring they align with a credibility-first approach (e.g., requiring a joint customer).
  • Manage stakeholders and internal teams to prevent premature publishing of blog posts and web pages that would undermine the PR team's intent to pitch news as exclusive.

Thought Leadership Program Management:

  • Coordinate with the agency on draft thought leadership articles, manage review cycles, and maintain the posting schedule, ensuring ghostwritten content is delivered to completion.
  • Drive the editing and approval process for high-quality press releases, briefing documents, media kits, executive speeches, and thought leadership articles.

Measurement and Reporting:

  • Own the bi-weekly reporting cadence for the measurement framework (share of voice tracking, message pull through, narrative pillar alignment audits, AI Overview monitoring, and CRM source attribution).
  • Run, interpret, and present reporting to leadership, flagging early when metrics drift from targets to enable course correction.

Qualifications

Required

  • 5-7 years of experience in corporate communications, public relations, or a closely related discipline, including time spent supporting senior executives.
  • Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
  • Direct experience in B2B technology, enterprise software, data infrastructure, databases, cloud, or AI/ML categories.
  • Demonstrated track record managing high-volume editorial pipelines and shepherding content from draft to external publication across multiple stakeholders.
  • Proven experience preparing executives for  press interviews and conference appearances, including developing message frameworks and talking points.
  • Strong project management skills with the ability to operate under pressure, including comfort with same-day and four-hour rapid response cycles.
  • Experience managing or partnering with external PR, communications, or thought leadership agencies.
  • Sharp editorial judgment, with excellent writing, editing, and proofreading skills across a range of formats (press releases, bylines, social, internal briefs).
  • Strong cross-functional stakeholder management, especially across PR, product marketing, sales, and legal teams.

Preferred

  • Familiarity with the competitive landscape across Oracle, Databricks, Snowflake, MongoDB, and emerging vector database and AI infrastructure vendors.
  • Hands-on experience with communications measurement tools and frameworks, including share of voice, narrative alignment audits, AI Overview / generative search monitoring, and CRM source attribution.
  • Experience supporting a company through periods of significant change, such as leadership transitions, rebrands, repositioning, or M&A.

Key Competencies

  • Understanding of both generative AI and agentic AI. Familiarity using AI tools such as Claude or Gemini.
  • Maintain a quality control mindset by ensuring accuracy, consistency, and on-brand execution.
  • Remain calm under pressure to triage competing priorities and make decisions quickly.
  • Influence without authority to effectively move senior stakeholders toward shared goals.
  • Maintain a strategic narrative orientation to ensure every piece of content aligns with core pillars.

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