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Programmatic Associate Jobs (NOW HIRING)

What You'll Do The role of Associate, Programmatic seeks an analytical, creative, intellectually curious, technical, and technologically fearless individual to support the creation of tactical media ...

What You'll Do The role of Associate, Programmatic seeks an analytical, creative, intellectually curious, technical, and technologically fearless individual to support the creation of tactical media ...

Join Hearst Magazines as our next Associate Director, Programmatic Sales, and play a pivotal role in accelerating the growth of our programmatic direct business. This is an exciting opportunity to ...

As a Commerce Programmatic Senior Associate, you'll feel right at home here. What You Will Do * Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management ...

Join Hearst Magazines as our next Associate Director, Programmatic Sales, and play a pivotal role in accelerating the growth of our programmatic direct business. This is an exciting opportunity to ...

Join Hearst Magazines as our next Associate Director, Programmatic Sales, and play a pivotal role in accelerating the growth of our programmatic direct business. This is an exciting opportunity to ...

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Programmatic Associate information

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$25K

$52.4K

$90.5K

How much do programmatic associate jobs pay per year?

As of Jun 3, 2026, the average yearly pay for programmatic associate in the United States is $52,360.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $59,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Associate, and why are they important?

To thrive as a Programmatic Associate, you need a solid understanding of digital marketing concepts, data analysis, and campaign management, often supported by a relevant degree. Familiarity with programmatic advertising platforms (such as DV360 or The Trade Desk), ad servers, and certifications like Google Ads are commonly required. Strong attention to detail, analytical thinking, and effective communication skills help you optimize campaigns and collaborate with internal and external stakeholders. These skills ensure the efficient execution of ad strategies, maximized ROI, and successful client outcomes in a rapidly evolving digital landscape.

What are some common challenges a Programmatic Associate faces when managing digital advertising campaigns?

Programmatic Associates often encounter challenges such as balancing multiple campaigns with varying objectives, keeping up with evolving ad technologies, and interpreting complex performance data to optimize results. It’s also common to manage communication between internal teams and external partners, ensuring all parties are aligned on campaign goals and deliverables. Success in this role requires strong attention to detail, adaptability, and a proactive approach to troubleshooting issues as they arise.

What does a Programmatic Associate do?

A Programmatic Associate is responsible for supporting the planning, execution, and optimization of digital advertising campaigns that are bought and sold through automated platforms. They work with demand-side platforms (DSPs) to set up campaigns, monitor performance metrics, and make data-driven recommendations to improve results. Their role often involves collaborating with account managers, analyzing audience data, and ensuring that campaign goals are met efficiently within budget.

What is the difference between Programmatic Associate vs Media Buyer?

AspectProgrammatic AssociateMedia Buyer
Required CredentialsBachelor's degree, familiarity with digital advertising toolsBachelor's degree, experience with media planning and buying
Work EnvironmentDigital marketing agencies, advertising departmentsAdvertising agencies, media companies
Industry UsageCommonly used in programmatic advertising teamsUsed across traditional and digital media buying
Search & Comparison IntentHigh overlap in digital advertising rolesRelated but more focused on media placement

The Programmatic Associate and Media Buyer roles both operate within digital advertising, often requiring similar educational backgrounds and working in related environments. While Programmatic Associates focus on automated ad buying and data analysis, Media Buyers handle direct negotiations and media placements. Both roles are essential in digital marketing teams, with overlapping skills but distinct focuses on automation versus manual media purchasing.

What are the most commonly searched types of Programmatic jobs? The most popular types of Programmatic jobs are:
Infographic showing various Programmatic Associate job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 66% Full Time, 32% Part Time, and 1% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $52,360 per year, or $25.2 per hour.
Associate, Programmatic

Associate, Programmatic

Horizon Media

New York, NY • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 29 days ago


Job description

Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
The role of Associate, Programmatic seeks an analytical, creative, intellectually curious, technical, and technologically fearless individual to support the creation of tactical media plans and manage in-platform set up and optimization. This role is critical for making sure that set up and activation equate to success against media strategy and business goals.
Main Duties and Responsibilities
30% Tactical Planning
  • Plan development: Responsible for vendor communication in support of media plan build out. Manage the creation & maintenance of campaign trackers, plan templates & launch briefs
  • Audience selection: Understand audience partners, platforms and solutions to maximize audience impact through segment selection and application. Be able to isolate insights from audience segment performance for iterative audience development.
  • Communication: Ensure painstakingly clear documentation of alignment between plan and platform set up, changes to budgets and creatives and direction, and all other coordination matters
  • Collaboration: Work with colleagues on different accounts and verticals, as well as in different functions like Analytics to develop a perspective for the most effective platforms, tactics and setup for your given campaign charge.

50% Buying & Optimization
  • Platform build out: Lead the campaign set up that translates media plan and launch brief details into platform architecture. & tactical optimizations
  • Optimization plan: Organize your bidding and optimization outline ahead of time and be able to deliver on optimization impact through the implementation of best practices for bidding, budget management, ad operations and reporting.
  • Change logs: Manage change logs in order to demonstrate the throughline of optimization changes to campaign kpi improvement

20% Learning & Development
  • Training: Learn key programmatic strategy and optimization concepts, technology and tasks; maintain a steep but accelerated learning curve toward subject-matter expertise. Attend and participate in weekly status meeting.
  • Knowledge share: Educate internal and external clients on programmatic capabilities and case studies.

Supervisory Responsibilities
  • No management responsibility but Associate is vital to helping train and mentor Assistants and interns.

Knowledge and Skills Required
  • At least 1 year of specialized programmatic planning and buying experience.
  • Proven ability to build relationships and thrive in highly collaborative work environments.
  • Advanced ability to capture and recall detailed information on media buys.
  • Preference to work on the disruptive side of business, with new technology.
  • Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.
  • Strong familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking).
  • Experience working with large data sets and familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.
  • Strong ability in Microsoft Excel expected.
  • Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Certificates, Licenses, and Registrations
  • None required.
Physical Activity and Work Environment
  • None required.

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$66,300.00 - $85,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.