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How much do programmatic account manager jobs pay per year?

As of Jun 15, 2026, the average yearly pay for programmatic account manager in the United States is $65,816.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $78,500.00 per year, depending on experience, location, and employer.

How does a Programmatic Account Manager typically collaborate with other teams to ensure campaign success?

A Programmatic Account Manager works closely with sales, ad operations, data analytics, and creative teams to execute and optimize digital advertising campaigns. Daily responsibilities often involve coordinating with sales to understand client objectives, working with ad ops to troubleshoot technical issues, and partnering with analytics teams to interpret performance data. Collaboration is key, as the Programmatic Account Manager acts as a bridge between clients and internal teams, ensuring campaigns are aligned with client goals and delivered efficiently. This cross-functional teamwork helps address challenges promptly and drives campaign success.

What are the key skills and qualifications needed to thrive as a Programmatic Account Manager, and why are they important?

To thrive as a Programmatic Account Manager, you need a solid understanding of digital advertising, data analysis, and campaign management, often backed by a degree in marketing, business, or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools, and industry certifications such as IAB Digital Media Buying & Planning are typically required. Strong communication, problem-solving, and project management skills help you build client relationships and coordinate across teams. These skills ensure effective campaign execution, client satisfaction, and optimal ad spend performance in a rapidly evolving digital landscape.

What is a Programmatic Account Manager?

A Programmatic Account Manager is a digital advertising professional who oversees the planning, execution, and optimization of programmatic ad campaigns for clients or an organization. They use automated technologies and data-driven strategies to buy and place ads across digital platforms, ensuring campaigns meet performance goals and client objectives. Their responsibilities include managing client relationships, analyzing campaign data, troubleshooting technical issues, and collaborating with sales and creative teams. Programmatic Account Managers play a key role in maximizing advertising ROI through efficient and targeted ad delivery.
More about Programmatic Account Manager jobs
What cities are hiring for Programmatic Account Manager jobs? Cities with the most Programmatic Account Manager job openings:
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Programmatic Account Manager jobs near you
Infographic showing various Programmatic Account Manager job openings in the United States as of June 2026, with employment types broken down into 9% Full Time, 88% Part Time, 2% Temporary, and 1% Nights. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $65,816 per year, or $31.6 per hour.

Associate Programmatic Account Manager - Independent Agencies

Samba

Chicago, IL • Hybrid

$126K - $131K/yr

Full-time

Medical, Life, Retirement, PTO

Posted 11 days ago

Job description

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about - in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it's the most interesting data asset on the planet, because it's the most culturally relevant. 

As an Associate Programmatic Account Manager - Independent Agencies at Samba TV, you'll support day-to-day account management for a portfolio of independent agency clients, making sure they get the most out of Samba's audience targeting and measurement solutions. You'll be the go-to point of contact for your clients across the full campaign lifecycle (planning, audience setup, activation, QA, and reporting), and you'll partner directly with Sales, Product, and Measurement to drive adoption, performance, and growth. This is a high-growth role for someone early in their programmatic career who is ready to take direct responsibility for client relationships, campaign outcomes, and account growth across the independent agency landscape.

Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.

Requirements
  • Client Support, Retention & Satisfaction

    • Support day-to-day account management for a portfolio of independent agency partners, serving as the go-to point of contact across planning, audience setup, activation, QA, and reporting

    • Partner with Sales on account plans, renewals, pre-sale planning, and flagging upsell opportunities, aligning agency goals with Samba's audience and measurement solutions

    • Monitor campaign delivery, surface risks and underdelivery early, and produce performance summaries, insights, and business reviews that drive adoption and growth

    • Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders across the independent agency landscape

    Campaign & Platform Execution

    • Manage audience segment setup and delivery across major DSPs, SSPs, DMPs, and social platforms for agency-led campaigns

    • Support agency partners through the full activation lifecycle: planning, audience building, activation, and QA

    • Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges quickly

    • Provide platform education and training on how to request, build, and deploy Samba audiences within independent agency programmatic workflows

    Strategic Partnership & Cross-Functional Collaboration

    • Act as the feedback loop between independent agency partners and internal teams (Product, Measurement, Revenue Operations, Finance) to improve ease of activation, workflow efficiency, and audience performance

    • Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions

    • Represent Samba's audience products with growing expertise and a consultative, agency-first approach, building your knowledge by staying current on programmatic trends and contextual targeting best practices

Who you are:
  • Curious. Always learning, humble when you don't know something, and eager to grow into a programmatic expert.
  • Proactive. You take ownership, anticipate client needs, and move fast to deliver value.
  • Collaborative. You're a team player who thrives in a fast-paced, cross-functional environment.
  • Detail-oriented. You stay organized across multiple clients and tasks and care about getting the small things right.
What you bring:
  • 1-2 years of experience in account management, customer success, campaign operations, client services, or a similar role within ad tech, digital media, or programmatic advertising (relevant internships count)
  • Agency experience (internship, coordinator, or assistant roles at a media, digital, or programmatic agency) is strongly preferred
  • Familiarity with or strong interest in programmatic advertising concepts, including DSPs, SSPs, DMPs, and digital campaign workflows
  • Nice to have: Familiarity with or strong interest in one or more DSPs (e.g., The Trade Desk, DV360, Yahoo DSP) and/or SSPs (e.g., OpenX, Magnite, Freewheel); hands-on exposure is a plus
  • Solid written and verbal communication skills, with confidence engaging clients directly via email and on calls
  • Analytical mindset with an interest in campaign performance and data-driven decision-making
  • Strong Excel skills (SUMIFS, INDEX/MATCH, pivot tables, VLOOKUP); SQL is a plus
  • Comfortable with or willing to learn CRM and project management tools (Salesforce, Jira, Asana, Trello, etc.)
  • Eagerness to deepen expertise in programmatic, audience, and contextual advertising
  • BA/BS with a focus on marketing, business, data, communications, or related experience

#AH-1

$70,000 - $80,000 a year
Samba TV expects to offer a base salary between $70,000 - $80,000 USD per year for roles to be performed in California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV's total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
 
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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