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How much do programmatic account manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for programmatic account manager in the United States is $65,816.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $78,500.00 per year, depending on experience, location, and employer.

How does a programmatic account manager typically collaborate with other teams to ensure campaign success?

A Programmatic Account Manager works closely with sales, ad operations, data analytics, and creative teams to execute and optimize digital advertising campaigns. Daily responsibilities often involve coordinating with sales to understand client objectives, working with ad ops to troubleshoot technical issues, and partnering with analytics teams to interpret performance data. Collaboration is key, as the Programmatic Account Manager acts as a bridge between clients and internal teams, ensuring campaigns are aligned with client goals and delivered efficiently. This cross-functional teamwork helps address challenges promptly and drives campaign success.

What are the key skills and qualifications needed to thrive as a programmatic account manager?

To thrive as a Programmatic Account Manager, you need a solid understanding of digital advertising, data analysis, and campaign management, often backed by a degree in marketing, business, or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools, and industry certifications such as IAB Digital Media Buying & Planning are typically required. Strong communication, problem-solving, and project management skills help you build client relationships and coordinate across teams. These skills ensure effective campaign execution, client satisfaction, and optimal ad spend performance in a rapidly evolving digital landscape.

What is a programmatic account manager?

A Programmatic Account Manager is a digital advertising professional who oversees the planning, execution, and optimization of programmatic ad campaigns for clients or an organization. They use automated technologies and data-driven strategies to buy and place ads across digital platforms, ensuring campaigns meet performance goals and client objectives. Their responsibilities include managing client relationships, analyzing campaign data, troubleshooting technical issues, and collaborating with sales and creative teams. Programmatic Account Managers play a key role in maximizing advertising ROI through efficient and targeted ad delivery.
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Programmatic Account Manager jobs near you
Infographic showing various Programmatic Account Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $65,816 per year, or $31.6 per hour.

Senior Programmatic Account Manager - Key Accounts

Samba

Los Angeles, CA • Hybrid

$108K - $120K/yr

Full-time

Re-posted 7 days ago

Job description

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. 

As a Senior Programmatic Account Manager on Samba TV's Key Accounts team, you'll own the most strategic Media & Entertainment relationships in our book of business — the studios, streamers, networks, and gaming brands that drive cultural conversation, plus their agency partners across the major holding companies (WPP, Omnicom/OMG, Publicis, Dentsu, Havas) and brand-direct teams. You'll ensure these partners derive maximum value from Samba's audience targeting and measurement solutions during the moments that matter most: theatrical openings, series premieres, tune-in windows, and franchise tentpoles. You'll work closely with Sales to grow these accounts, drive sophisticated activation strategies across HoldCo and brand-direct workflows, and deliver a seamless experience across planning, activation, and measurement. Your efforts will directly impact retention and growth of Samba's highest-value M&E accounts.
 
Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.
RequirementsClient Growth, Retention & Satisfaction

  • Own day-to-day account management for a portfolio of key Media & Entertainment accounts — major studios, streamers, networks, and gaming brands — across both HoldCo agency partners (WPP, Omnicom/OMG, Publicis, Dentsu, Havas) and brand-direct teams

  • Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across complex, multi-stakeholder M&E relationships

  • Ensure agency and brand teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms — especially during tune-in, theatrical, and tentpole windows

  • Build trusted, senior-level relationships with programmatic, trading, strategy, analytics, and brand-side media stakeholders across HoldCo and brand-direct organizations

  • Lead executive business reviews focused on adoption, delivery, performance insights, and expansion across brand and agency teams

Campaign & Platform Execution

  • Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for M&E campaigns spanning HoldCo environments and brand-direct activations

  • Support partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns), with particular attention to time-sensitive M&E launch windows

  • Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows and brand-direct buying teams

  • Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently — especially under launch-window pressure

Strategic Partnership & Cross-Functional Collaboration

  • Serve as a senior feedback loop between key M&E accounts and internal teams to improve ease of activation, workflow efficiency, and audience performance

  • Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions

  • Represent Samba's audience products with deep subject-matter expertise and a consultative approach when working with senior agency and brand stakeholders

  • Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency, multi-brand account structures typical of major M&E clients

 Who You Are
 

  • Strategic – You operate at the account-strategy level, not just the ticket level, and can shape multi-quarter plans across brand and agency stakeholders

  • Curious – Always learning and staying current on programmatic trends, M&E marketing dynamics, agency operating models, and CTV innovation

  • Proactive – You anticipate client needs and identify opportunities to add value across both HoldCo agency teams and brand-direct stakeholders

  • Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations across both holding companies and brand-direct marketing teams

What You Bring

  • 5–8+ years of experience in account management, client services, or programmatic strategy roles, with a track record of owning strategic accounts

  • Direct experience working with Media & Entertainment clients — studios, streamers, networks, or gaming brands — is strongly preferred

  • Experience working at or closely with agency holding companies such as WPP, Omnicom, Publicis, Dentsu, or Havas, and/or directly with brand-side media teams

  • Deep understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)

  • Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)

  • Background in programmatic trading or campaign management at a HoldCo, operating agency, or brand-direct team is a strong plus, even if not hands-on today

  • Familiarity with M&E-specific measurement needs — tune-in lift, theatrical attribution, franchise audience strategies — is a plus

  • Strong executive communication and problem-solving skills with a proactive, consultative approach

  • CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)

  • Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus

  • Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and brand-direct workflows in the M&E vertical

  • BA/BS with a focus on marketing, business, data, or related experience

Samba expects to offer a base salary between $90,000 - $100,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba’s total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
 
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.