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$11K

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How much do professor of marketing jobs pay per year?

As of Aug 10, 2026, the average yearly pay for professor of marketing in the United States is $70,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $16,000.00 and $125,000.00 per year, depending on experience, location, and employer.

How does a professor of marketing typically collaborate with industry professionals and organizations?

Professors of Marketing often work closely with industry professionals and organizations by engaging in joint research projects, consulting, and facilitating guest lectures or workshops. These collaborations not only enrich classroom learning with real-world perspectives but also provide valuable networking opportunities for students. Additionally, professors may supervise student projects or internships in partnership with companies, helping to bridge the gap between academic theory and practical application. Such interactions keep faculty updated on current industry trends and can lead to future job opportunities for students.

What are the key skills and qualifications needed to thrive as a professor of marketing, and why are they important?

To thrive as a Professor of Marketing, you need advanced knowledge in marketing theory, research methodologies, and a relevant doctoral degree such as a Ph.D. or DBA. Familiarity with statistical analysis software, learning management systems (LMS), and scholarly databases is typically required. Outstanding communication, mentorship, and critical thinking skills help engage students and foster a collaborative learning environment. These competencies are crucial for delivering high-quality education, conducting impactful research, and supporting student success in a dynamic academic setting.

What does a professor of marketing do?

A Professor of Marketing teaches marketing concepts and strategies at the college or university level, conducts academic research in marketing-related topics, and mentors students. Their responsibilities also include developing course materials, delivering lectures, and staying updated with trends in marketing and business. Professors of Marketing often publish scholarly articles, participate in academic conferences, and may collaborate with businesses or organizations on research projects. They also play a key role in curriculum development and may serve on academic committees.

What is the difference between Professor Of Marketing vs Marketing Manager?

AspectProfessor Of MarketingMarketing Manager
Required CredentialsDoctorate in Marketing or related fieldBachelor's or Master's degree in Marketing, Business, or related field
Work EnvironmentAcademic institutions, research, teachingCorporate offices, advertising agencies, or marketing departments
Employer & Industry UsageUniversities, colleges, research institutionsPrivate companies, agencies, retail, and service industries
Common Search & ComparisonAcademic roles, teaching, researchBusiness strategy, campaign management, brand promotion

While both roles focus on marketing, a Professor Of Marketing primarily engages in teaching and research within academic settings, requiring advanced degrees. In contrast, a Marketing Manager applies marketing strategies directly within companies to promote products or services. The roles differ in credentials, work environment, and industry focus, catering to distinct career paths within the marketing field.

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Professor Of Marketing jobs near you
Infographic showing various Professor Of Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $70,500 per year, or $33.9 per hour.

Professor of Marketing

Gardner Webb University

Shelby, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

Gardner-Webb University Godbold College of Business invites applications for a nine-month, non-tenure track Marketing faculty member at the rank of Assistant/Associate Professor of Marketing. We value quality teaching, and we seek enthusiastic scholars who will enjoy working closely with undergraduate and graduate students in a Christian environment. Faculty members will be required to teach on-campus and in an on-line environment.

Other responsibilities may include supervising undergraduate/graduate/doctoral accounting students with internships, advising, scheduling, and research.

The successful candidate will:

· Teach in undergraduate, graduate, and/or doctoral marketing programs.

· Demonstrate continuous professional and educational growth.

· Provide marketing students with academic and professional advising.

· Contribute to on-going accreditation processes.

· Consistently demonstrate a strong work ethic and integrity by supporting University initiatives and performing other duties as assigned by the Dean.

Eligibility requirements for consideration include:

· Doctoral Degree in Marketing preferred (Ph.D. or DBA); ABD considered

· Research and/or consulting in the marketing discipline

· Teaching experience in this discipline is preferred

· Highly effective communication and interpersonal skills

· Record of successful collaboration and teamwork

· Commitment to the University mission

Competitive Benefits:

  • Retirement matching
  • Tuition remission
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Short term/long term disability
  • Life insurance
  • Paid time off
  • Paid sick leave
  • 17 paid holidays
  • Wellness opportunities
  • On-campus health center

Gardner-Webb University is a coeducational, private institution with a strong emphasis in the liberal arts, located in Boiling Springs, NC (50 miles southwest of Charlotte) offering a variety of undergraduate and graduate programs in the arts and sciences and in professional and pre-professional fields to approximately 3500 students.

Gardner-Webb University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACS-COC). The Godbold College of Business is also accredited by the Accrediting Council for Business Schools and Programs (ACBSP) worldwide.

The University desires to fill the position by August 1, 2026. Salary is commensurate with experience. Screening of applicants will begin immediately and will continue until the position is filled.

Candidates should complete the application using the link below and include a letter of application, resume, official transcripts, and names of three references with their application submission. Questions about program specifics or application requirements should be directed to the Godbold College of Business, (gcb@gardner-webb.edu).

Apply