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Director Of Marketing Analytics Jobs (NOW HIRING)

Rula Health

Director of Marketing Analytics (Remote)

$236K - $280K/yr

About the Role We are looking for a Director of Marketing Analytics to lead the strategy, execution, and evolution of marketing analytics at Rula. Reporting to the VP of Analytics, you will partner ...

MQ Referrals Only

Director Marketing Analytics

Marqeta is seeking a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market engine. This is a senior leadership role for someone who doesn't just measure marketing ...

Del Mar Vacations

Director of Marketing

Orleans, MA · On-site

The Director of Marketing is a dynamic and strategic leader responsible for building and driving ... Own marketing analytics and reporting. Track campaign performance, measure lead quality and ...

Urban Golf Performance

Director of Marketing

Irvine, CA

$120K - $150K/yr

Director of Marketing LOCATION: Orange County, CA (Onsite) ABOUT UGP Urban Golf Performance (UGP ... This role sits at the intersection of strategy, execution, and analytics; spanning customer ...

New

Urban Golf Performance

Director of Marketing

Irvine, CA · On-site

$120K - $150K/yr

Director of Marketing LOCATION: Orange County, CA (Onsite) ABOUT UGP Urban Golf Performance (UGP ... This role sits at the intersection of strategy, execution, and analytics; spanning customer ...

New

Sangoma

Director of Marketing

Phoenix, AZ · Remote

Director of Marketing - Remote US or Canada Sangoma is a global leader in business communications ... Marketing Operations & Analytics * Oversee marketing technology platforms, campaign execution ...

BG Staffing

Director of Marketing

Westerville, OH · On-site

$80K - $110K/yr

Director of Marketing Shape the Future of Multifamily Living Compensation: $80k-$110k (Depending on ... Analyze campaign performance, market trends, and customer insights to continuously optimize ROI

Sangoma

Director of Marketing

Atlanta, GA · Remote

Director of Marketing - Remote US or Canada Sangoma is a global leader in business communications ... Marketing Operations & Analytics * Oversee marketing technology platforms, campaign execution ...

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Director Of Marketing Analytics information

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$100.5K

$132.8K

$160K

How much do director of marketing analytics jobs pay per year?

As of Aug 21, 2026, the average yearly pay for director of marketing analytics in the United States is $132,823.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $141,500.00 per year, depending on experience, location, and employer.

What is a director of marketing analytics?

A Director of Marketing Analytics is a senior leader responsible for overseeing the collection, analysis, and interpretation of marketing data to drive business strategies and improve marketing performance. They lead teams in measuring campaign effectiveness, identifying trends, and providing actionable insights to optimize marketing initiatives. This role often collaborates closely with marketing, sales, and executive teams to ensure data-driven decision-making and maximize return on investment. Directors of Marketing Analytics also implement data infrastructure and analytical tools to support the organization's marketing goals.

What are the key skills and qualifications needed to thrive as a director of marketing analytics?

To thrive as a Director of Marketing Analytics, you need expertise in data analysis, marketing strategy, and a strong background in statistics or business analytics, often supported by an advanced degree. Familiarity with analytics platforms like Google Analytics, Tableau, SQL, and experience with marketing automation tools are typically required. Strong leadership, strategic thinking, and communication skills set top candidates apart, enabling them to guide teams and present insights to stakeholders. These skills ensure that data-driven decisions effectively optimize marketing performance and drive business growth.

What are some common challenges faced by a director of marketing analytics, and how can they be addressed?

A Director of Marketing Analytics often encounters challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex analytics into actionable insights for marketing teams. Effective collaboration with IT and marketing stakeholders is crucial to streamline data processes and maintain alignment on business goals. Staying up to date with the latest analytics tools and fostering a data-driven culture within the team also help overcome these hurdles and drive impactful marketing strategies.

What is the difference between Director Of Marketing Analytics vs Marketing Data Analyst?

AspectDirector Of Marketing AnalyticsMarketing Data Analyst
CredentialsBachelor's or Master's in Marketing, Data Science, or related fields; often requires experience in analytics leadershipBachelor's in Marketing, Data Analytics, or related fields; entry to mid-level experience
Work EnvironmentStrategic leadership, overseeing teams, and high-level decision makingData analysis, reporting, and supporting marketing strategies
Industry UsageUsed in organizations to lead marketing analytics initiativesCommonly employed in marketing teams to analyze data and generate insights

The Director Of Marketing Analytics focuses on strategic leadership and overseeing analytics teams, while the Marketing Data Analyst handles data analysis and reporting tasks. Both roles require strong analytical skills, but the director position involves higher-level decision making and team management.

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Director Of Marketing Analytics jobs near you
Infographic showing various Director Of Marketing Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $132,823 per year, or $63.9 per hour.

Director of Marketing Analytics (Remote)

Rula Health

Remote

$236K - $280K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 18 days ago

Job description

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.
About the Role
We are looking for a Director of Marketing Analytics to lead the strategy, execution, and evolution of marketing analytics at Rula. Reporting to the VP of Analytics, you will partner closely with Marketing, Finance, and Product teams to drive efficient, scalable acquisition and retention strategies through data. This is a new high-impact leadership role where you'll define how we measure marketing performance, allocate spend, and unlock growth opportunities across paid and organic channels.
Leading a small team of data scientists, you will draw from your vast analytics toolkit to translate broad questions into actionable research and discovery plans, perform proactive data exploration to identify critical insights, design and scale A/B testing frameworks to improve funnel performance and channel effectiveness, and communicate results in a clear and compelling manner.
You will act as a thought partner to the Chief Marketing Officer as well as their direct reports and their teams, to help them make the best strategic and operational decisions to help Rula drive profitable growth.
Required Qualifications
  • 10+ years of related professional experience with 3+ years focused in marketing analytics
  • 3+ years of experience managing and developing high-performing teams
  • A Bachelor's degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field with strong quantitative foundation
  • Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization) and experience working with paid marketing channels (Google, Meta, programmatic, affiliates, etc.)
  • Advanced proficiency with modern data stacks (i.e. dbt, Airflow, SQL, etc.) and data visualization tools (i.e. Looker, Tableau, Hex, etc.)
  • Strong experience working directly on A/B testing, including experiment design, deployment, dashboarding, results interpretation, and goal setting
  • Experience setting up Multi-Touch Attribution solutions
  • Experience building processes around data standardization, goaling and reporting
  • A proven ability to connect analytics insights to business strategy, using effective communication to aid storytelling, influence executive-level stakeholders, and guide decisions that drive revenue and growth

Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
  • Experience within a fast-paced, marketplace-focused, high-growth startup environment with the ability to handle dynamic analytical priorities
  • Proficiency with Python/R (or similar programing tools) for analytics and scripting
  • Experience leveraging AI and emerging technical tools for marketing analytics

We're serious about your well-being! As part of our team, full-time employees receive:
  • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
  • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
  • 401(k) plan access: Start saving for your future
  • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
  • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
  • Employee Assistance Program (EAP): Supporting your mental and physical health
  • Quarterly department stipend: Fun team-building activities or in-person gatherings
  • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
  • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
  • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.

Apply