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Product Manager Adtech Jobs (NOW HIRING)

Assess market needs across AdTech and MarTech, with a focus on how offline and digital identity ... of product management experience, overseeing roadmaps and working to deliver products and ...

$117K - $154K/yr

Assess market needs across AdTech and MarTech, with a focus on how offline and digital identity ... of product management experience, overseeing roadmaps and working to deliver products and ...

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Product Manager Adtech information

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$51.5K

$159.4K

$197K

How much do product manager adtech jobs pay per year?

As of Jul 1, 2026, the average yearly pay for product manager adtech in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What does a Product Manager in Adtech do?

A Product Manager in Adtech is responsible for guiding the development and strategy of advertising technology products, such as platforms for buying, selling, and optimizing digital ads. They work closely with engineering, sales, and marketing teams to identify market needs, define product features, and ensure a seamless user experience. Their goal is to create innovative solutions that help advertisers and publishers maximize performance and revenue while navigating the complexities of digital advertising ecosystems.

What are the key skills and qualifications needed to thrive as a Product Manager in Adtech, and why are they important?

To thrive as a Product Manager in Adtech, you need expertise in product lifecycle management, digital advertising concepts, data analysis, and a relevant degree such as in business, marketing, or computer science. Familiarity with ad serving platforms, programmatic advertising systems, analytics tools (like Google Analytics), and certifications such as IAB Digital Media Buying and Planning can be highly beneficial. Strong communication, stakeholder management, and strategic thinking are critical soft skills for success in this fast-evolving sector. These skills ensure effective product development, seamless collaboration, and the ability to drive innovation in the competitive adtech landscape.

How does a Product Manager in Adtech typically collaborate with engineering and sales teams to launch new features?

As a Product Manager in Adtech, you will regularly work cross-functionally with both engineering and sales teams. You’ll translate market and client requirements into clear product specifications for engineers, ensuring technical feasibility and timely delivery. Collaboration with sales is also crucial, as they provide direct feedback from clients and help prioritize features that drive revenue. Frequent meetings, joint planning sessions, and clear documentation are key to keeping everyone aligned and ensuring successful product launches.

What is the difference between Product Manager Adtech vs Data Analyst?

AspectProduct Manager AdtechData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; experience in AdtechBachelor's in Statistics, Data Science, or related field; analytical skills
Work EnvironmentCross-functional teams, product development, marketingData analysis, reporting, data visualization
Employer & Industry UsageAdvertising agencies, tech companies, media firmsMarketing firms, tech companies, research organizations

Product Managers in Adtech focus on developing and managing advertising products, coordinating between teams to optimize ad campaigns. Data Analysts interpret data to inform business decisions. While both roles require analytical skills, Product Managers are more involved in product strategy and development, whereas Data Analysts focus on data interpretation and reporting.

More about Product Manager Adtech jobs
What cities are hiring for Product Manager Adtech jobs? Cities with the most Product Manager Adtech job openings:
What states have the most Product Manager Adtech jobs? States with the most job openings for Product Manager Adtech jobs include:
Infographic showing various Product Manager Adtech job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, and 67% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.
Senior Product Manager (Remote)

Senior Product Manager (Remote)

Experian

Madison, MS • On-site, Remote

$115K - $208K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago


Job description

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

Experian Marketing Services is looking for an experienced Product Manager to join the team responsible for building and maintaining our digital and offline identity graphs. You will define and execute product strategy by assessing market needs, developing customer-focused requirements and roadmaps, and analyzing market trends and competitive dynamics. You will collaborate with data science teams on R&D initiatives, partner with engineering teams to deliver scalable solutions, and work with product commercialization leaders to bring products to market.

You will report to the Group Product Director.

You\'ll have the opportunity to:

  • Oversee and evolve Experian\'s identity products that sit downstream of the identity graphs, ensuring resolution and linkage of client inputs to applicable outputs across online and offline environments.
  • Translate needs into clear product and technical requirements, and work with engineering and product owners to deliver new features and enhancements.
  • Manage the full product lifecycle, including roadmap, pricing, go-to-market (GTM) strategy, and ongoing optimization based on performance and voice of the customer.
  • Monitor performance metrics (e.g., match rates, accuracy, coverage, latency), identifying opportunities to improve outcomes for clients.
  • Assess market needs across AdTech and MarTech, with a focus on how offline and digital identity converge to support consumer marketing use cases (e.g., measurement, activation, enrichment, attribution).
  • Guide innovation projects by partnering with the Experian strategy, data science, and development teams to test new MVPs that solve market problems.
  • Collaborate with internal Experian teams (Sales, Marketing, Product, Data, Privacy) to ensure understanding of broader platform capabilities.
  • Ensure agreement on privacy, data governance, and contractual requirements across all products and use cases.
  • Participate in trade association working groups within the data-driven marketing ecosystem (e.g., NAI, IAB) to represent Experian.
Qualifications
  • 5+ years of experience in consumer marketing, with an understanding of identity resolution across offline and digital ecosystems.
  • 3+ years of product management experience, overseeing roadmaps and working to deliver products and enhancements.
  • Domain expertise in AdTech/MarTech, including 5+ years of hands-on experience with identity resolution use cases (e.g., enrichment, measurement, data append).
  • Understanding of identity constructs such as PII, cookies, MAIDs, IP, hashed identifiers, and how they map across systems.
  • Experience with 1st party/CRM data, data quality principles, identity linkage, and customer data platforms.
  • Exposure to clean room environments and crosswalk solutions.
  • Understanding of privacy frameworks and data governance in identity-driven products.
  • Prior experience promoting product success in the market, driving strategy and direction for all products.
  • Bachelor\'s degree or equivalent relevant experience.
Additional Information

Our uniqueness is that we celebrate yours. Experian\'s people first, inclusive and purpose driven culture is multi award-winning; World\'s Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Benefits/Perks:

  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
  • Explore all our exciting benefits here: https://myexperianbenefits.com/
  • Employee Status: Regular
  • Role Type: Home
  • Job Posting - Salary Range: $115,747 - $208,344
  • Department: Product Management
  • Schedule: Full Time