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Product Manager Adtech Jobs in California (NOW HIRING)

Product Manager

San Luis Obispo, CA · On-site

$70K - $100K/yr

Product Manager About iPromote iPromote's omnichannel digital advertising platform helps partners ... Experience in SaaS, AdTech, MarTech, or digital advertising * Familiarity with Meta Ads, Google Ads ...

Product Manager

San Luis Obispo, CA · On-site

$70K - $100K/yr

Product Manager About iPromote iPromote's omnichannel digital advertising platform helps partners ... Experience in SaaS, AdTech, MarTech, or digital advertising * Familiarity with Meta Ads, Google Ads ...

Product Manager

San Luis Obispo, CA · On-site

$70K - $100K/yr

Product Manager About iPromote iPromote's omnichannel digital advertising platform helps partners ... Experience in SaaS, AdTech, MarTech, or digital advertising * Familiarity with Meta Ads, Google Ads ...

... AdTech/MarTech, programmatic advertising, data platforms, or large-scale ML systems. We welcome ... product-management title is not required. - Demonstrated ability to guide highly technical ...

Senior Product Manager

Los Angeles, CA · On-site

$165 - $185/hr

The Senior Product Manager will own the strategy, development, and lifecycle of key product ... Experience in adtech, DOOH, or a related industry is a plus, with a deep understanding of the ...

The Senior Product Manager will own the strategy, development, and lifecycle of key product ... Experience in adtech, DOOH, or a related industry is a plus, with a deep understanding of the ...

Senior Product Manager

San Francisco, CA · On-site

$149K - $196K/yr

Required Skills & Experience * 5+ years in product management with at least one 0-to-1 product ... Adtech, martech, SaaS, or marketplace experience is a strong plus. * Fast decision-maker.

Senior Product Manager

San Francisco, CA · On-site

$149K - $196K/yr

Required Skills & Experience * 5+ years in product management with at least one 0-to-1 product ... Adtech, martech, SaaS, or marketplace experience is a strong plus. * Fast decision-maker.

As Director of Product Management, Media Buying & Optimization, you will set the vision and lead ... Your success will be defined by your ability to translate deep AdTech expertise and AI innovation ...

... AdTech Platform in the 8th annual MarTech Breakthrough Awards , as well as honors from Digiday ... As Principal Product Manager, AI/ML, you set the multi-year vision and strategy for Tatari's AI/ML ...

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Product Manager Adtech information

What does a product manager in adtech do?

A Product Manager in Adtech is responsible for guiding the development and strategy of advertising technology products, such as platforms for buying, selling, and optimizing digital ads. They work closely with engineering, sales, and marketing teams to identify market needs, define product features, and ensure a seamless user experience. Their goal is to create innovative solutions that help advertisers and publishers maximize performance and revenue while navigating the complexities of digital advertising ecosystems.

What skills and qualifications are needed to thrive as a product manager in adtech?

To thrive as a Product Manager in Adtech, you need expertise in product lifecycle management, digital advertising concepts, data analysis, and a relevant degree such as in business, marketing, or computer science. Familiarity with ad serving platforms, programmatic advertising systems, analytics tools (like Google Analytics), and certifications such as IAB Digital Media Buying and Planning can be highly beneficial. Strong communication, stakeholder management, and strategic thinking are critical soft skills for success in this fast-evolving sector. These skills ensure effective product development, seamless collaboration, and the ability to drive innovation in the competitive adtech landscape.

How does a product manager in adtech typically collaborate with engineering and sales teams to launch new features?

As a Product Manager in Adtech, you will regularly work cross-functionally with both engineering and sales teams. You’ll translate market and client requirements into clear product specifications for engineers, ensuring technical feasibility and timely delivery. Collaboration with sales is also crucial, as they provide direct feedback from clients and help prioritize features that drive revenue. Frequent meetings, joint planning sessions, and clear documentation are key to keeping everyone aligned and ensuring successful product launches.

What is the difference between Product Manager Adtech vs Data Analyst?

AspectProduct Manager AdtechData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; experience in AdtechBachelor's in Statistics, Data Science, or related field; analytical skills
Work EnvironmentCross-functional teams, product development, marketingData analysis, reporting, data visualization
Employer & Industry UsageAdvertising agencies, tech companies, media firmsMarketing firms, tech companies, research organizations

Product Managers in Adtech focus on developing and managing advertising products, coordinating between teams to optimize ad campaigns. Data Analysts interpret data to inform business decisions. While both roles require analytical skills, Product Managers are more involved in product strategy and development, whereas Data Analysts focus on data interpretation and reporting.

What cities in California are hiring for Product Manager Adtech jobs?

Cities in California with the most Product Manager Adtech job openings:

Infographic showing various Product Manager Adtech job openings in California as of August 2026, with employment types broken down into 70% Full Time, and 30% Part Time. Highlights an 46% In-person, and 54% Hybrid job distribution.

Associate Product Manager, Dictionary Media Group

IXL Learning

San Mateo, CA • On-site

Full-time

Re-posted 18 days ago


Job description

Job Summary:
IXL Learning is the country's largest EdTech company, seeking an Associate Product Manager for their Dictionary Media Group products. The role involves collaborating with product leaders and engineers to enhance product designs, writing product requirements, and gaining domain knowledge to improve user experience.
Responsibilities:
• Work in tandem with product leaders, UI designers, and engineers to refine product designs, identify solutions, and solidify implementation approaches
• Write and communicate product requirements, conduct reviews of products
• Partner with your engineering team to clear unexpected roadblocks through implementation
• Gain domain knowledge in the educational technology, digital advertising, and online publishing spaces broadly, and IXL Learning’s product offerings specifically, with special focus on how we can provide a more delightful user experience across several large products
• Develop and strengthen your sense of our users’ learning goals, to better understand and channel user needs during all phases of product development
• Coordinate with teams and leads across functions to share information, seek input, and provide clarity on product and project status
• Juggle multiple, often competing priorities and projects
Qualifications:
Required:
• BA/BS degree in a STEM or related field
• 1-3 years of experience in product management; adtech, publishing, or other relevant experience is a plus
• Strong analytical skills, evidenced by expertise in and experience with statistical analysis, A/B testing, SQL, and/or Looker
• Growth mindset; you’re excited by challenges and you lead with a can-do attitude
• Excellent verbal and written communication skills
• Familiarity with UX principles; you’re obsessed with the user journey and care about providing a top-tier experience
Preferred:
• Prior experience in EdTech is a bonus
• Proficiency in Spanish and/or French is a bonus
Company:
IXL Learning is a learning site that provides personalized learning products. Founded in 1998, the company is headquartered in San Mateo, USA, with a team of 1001-5000 employees. The company is currently Late Stage.