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Mobile User Acquisition Jobs (NOW HIRING)

Duolingo

Senior Performance Marketing Manager

New York, NY · On-site

$142K - $193K/yr

Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices. * Exceptional ability to translate data into strategy and ...

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Mobile User Acquisition information

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$123.4K

$173.5K

How much do mobile user acquisition jobs pay per year?

As of Sep 12, 2026, the average yearly pay for mobile user acquisition in the United States is $123,374.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $164,500.00 per year, depending on experience, location, and employer.

What is a mobile user acquisition?

A Mobile User Acquisition job focuses on driving new users to a mobile app through various marketing channels, such as paid advertising, social media, influencer partnerships, and app store optimization. The role involves analyzing data, optimizing campaigns, and testing different strategies to improve user growth and return on investment (ROI). Mobile UA professionals work closely with creative, product, and data teams to ensure campaigns align with business goals. Success in this role requires a mix of analytical skills, creativity, and knowledge of digital advertising platforms.

What does a mobile user acquisition do?

Mobile User Acquisition specialists typically manage paid advertising campaigns across various channels, monitor performance metrics, and analyze user data to optimize for growth and efficiency. Daily tasks often include testing new creative assets, adjusting bidding strategies, coordinating with design and analytics teams, and preparing performance reports for stakeholders. The role also requires staying up to date on industry trends and identifying new acquisition opportunities. By working closely with cross-functional teams, you help drive user acquisition goals and ensure campaigns meet or exceed key performance indicators.

What are the key skills and qualifications needed to thrive in mobile user acquisition?

To excel in Mobile User Acquisition, professionals need a strong background in digital marketing, data analysis, and campaign management, often accompanied by a degree in marketing, business, or a related field. Familiarity with attribution platforms (such as AppsFlyer or Adjust), advertising networks (like Facebook Ads, Google UAC), and analytic tools (such as Google Analytics) is crucial. Success also relies on strong communication skills, creativity, and strategic thinking to design, optimize, and report on campaigns. These competencies are essential for effectively growing a mobile app's user base while maximizing return on ad spend in a fast-paced, metrics-driven environment.

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Mobile User Acquisition jobs near you
Infographic showing various Mobile User Acquisition job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 71% Full Time, 21% Part Time, and 7% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $123,374 per year, or $59.3 per hour.

Senior User Acquisition Manager, US

Santa Clara, CA • On-site

Metrics Recruitment
See more jobs at Metrics Recruitmentexternal

Other

Posted 20 days ago

Job description

Metrics Recruitment is partnering with a fast-scaling mobile casino operator running social casino, sweepstakes, and crypto casino products. After launching under 1 year ago they are already a top 10 download in their category and are looking to build dedicated UA ownership market by market.


We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full network stack daily. An in-house creative team supports asset production. Network execution, budget, and channel mix sit with you.


Responsibilities

  • Own US paid media KPIs, budget, and channel mix end to end.
  • Run and optimize campaigns hands-on across Meta, Snapchat, and TikTok as the core of the mix.
  • Run the app-install stack directly: Apple Search Ads, AdMob, AppLovin, Unity Ads.
  • Buy across incent and rewarded networks including adjoe, Tapjoy, Mistplay, and JustDice.
  • Manage DSP and retargeting spend, adding, cutting, and shifting budget as the market scales.
  • Brief, critique, and iterate on creative with the in-house team based on in-market performance data.
  • Own CPA and revenue-share economics alongside ROAS, including affiliate-style channel reporting.
  • Report performance directly to marketing leadership with a short line to the founders.


Requirements

  • Personal, hands-on buying experience across paid social, app install, and incent or rewarded networks.
  • Track record owning UA budget and KPIs across a broad multi-network mix.
  • Mobile app UA on the advertiser side.
  • Mass-volume acquisition under thin margins: rewards and GPT, mobile gaming, social casino, sweeps, fintech, or high-volume consumer apps.
  • Strong MMP fluency.
  • Individual-contributor mindset.


Nice to Have

  • Affiliate and CPA depth.
  • Experience in a restricted or regulated vertical where compliance shapes the channel mix: gambling, crypto, sweeps, or survey and play-to-earn.
  • Sweeps casino, social casino, or rewards platform background.


Location: Remote, US

Compensation: Top percent market rate plus profit share


Apply