This is a strategic and hands-on role for a paid media professional who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness ...
This is a strategic and hands-on role for a paid media professional who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness ...
This is a strategic and hands-on role for a paid media professional who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness ...
Quick apply
This is a strategic and hands-on role for a paid media professional who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness ...
This is a strategic and hands-on role for a paid media professional who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness ...
This is a strategic and hands-on role for a paid media professional who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness ...
Social Media Manager
Chapel Hill, NC · On-site
... Social Media Manager Appointment Type EHRA Non-Faculty Position Number 20077757 Vacancy ID ... University employees can choose from a wide range of professional training opportunities for career ...
Social Media Manager
Chapel Hill, NC · On-site
... Social Media Manager Appointment Type EHRA Non-Faculty Position Number 20077757 Vacancy ID ... University employees can choose from a wide range of professional training opportunities for career ...
Social Media Manager
Durham, NC · On-site
What We're Looking For Minimum of four years of professional experience managing social media for a large, complex organization, higher education institution, healthcare system or similarly ...
Social Media Manager
Durham, NC · On-site
What We're Looking For Minimum of four years of professional experience managing social media for a large, complex organization, higher education institution, healthcare system or similarly ...
Social Media Manager
Durham, NC · On-site
What We're Looking For • Minimum of four years of professional experience managing social media for a large, complex organization, higher education institution, healthcare system or similarly ...
Social Media Manager
Durham, NC · On-site
What We're Looking For • Minimum of four years of professional experience managing social media for a large, complex organization, higher education institution, healthcare system or similarly ...
Digital Media Tutor
Durham, NC · Remote
$18 - $40/hr
What We Look For In a Digital Media Tutor * Advanced Subject Mastery: Deep knowledge of digital ... professional multimedia skills. * Effective Teaching Methods: Ability to identify concepts students ...
Digital Media Tutor
Durham, NC · Remote
$18 - $40/hr
What We Look For In a Digital Media Tutor * Advanced Subject Mastery: Deep knowledge of digital ... professional multimedia skills. * Effective Teaching Methods: Ability to identify concepts students ...
Digital Media Tutor
Raleigh, NC · Remote
$18 - $40/hr
What We Look For In a Digital Media Tutor * Advanced Subject Mastery: Deep knowledge of digital ... professional multimedia skills. * Effective Teaching Methods: Ability to identify concepts students ...
Digital Media Tutor
Raleigh, NC · Remote
$18 - $40/hr
What We Look For In a Digital Media Tutor * Advanced Subject Mastery: Deep knowledge of digital ... professional multimedia skills. * Effective Teaching Methods: Ability to identify concepts students ...
Digital Media Tutor
Chapel Hill, NC · Remote
$18 - $40/hr
What We Look For In a Digital Media Tutor * Advanced Subject Mastery: Deep knowledge of digital ... professional multimedia skills. * Effective Teaching Methods: Ability to identify concepts students ...
Digital Media Tutor
Chapel Hill, NC · Remote
$18 - $40/hr
What We Look For In a Digital Media Tutor * Advanced Subject Mastery: Deep knowledge of digital ... professional multimedia skills. * Effective Teaching Methods: Ability to identify concepts students ...
Senior Socal Media Specialist
Wake Forest, NC · On-site
$38.20 - $57.30/hr
Collaborates with students. patients, families, associates and clinical professionals to develop ... Advanced expertise in social media management and analytics tools, Microsoft Office products and ...
Senior Socal Media Specialist
Wake Forest, NC · On-site
$38.20 - $57.30/hr
Collaborates with students. patients, families, associates and clinical professionals to develop ... Advanced expertise in social media management and analytics tools, Microsoft Office products and ...
In this role, you will help prepare the next generation of media professionals by combining creative practice with meaningful engagement across the social, cultural, political, and technological ...
In this role, you will help prepare the next generation of media professionals by combining creative practice with meaningful engagement across the social, cultural, political, and technological ...
Professor of the Practice in Media Arts and Production
Raleigh, NC · On-site
$60K - $80K/yr
In this role, you will help prepare the next generation of media professionals by combining creative practice with meaningful engagement across the social, cultural, political, and technological ...
Professor of the Practice in Media Arts and Production
Raleigh, NC · On-site
$60K - $80K/yr
In this role, you will help prepare the next generation of media professionals by combining creative practice with meaningful engagement across the social, cultural, political, and technological ...
Must hold a valid Professional Educator License as a Media Coordinator at the Master Level or be eligible for a provisional Media Coordinator License. To be eligible for a provisional Media ...
Must hold a valid Professional Educator License as a Media Coordinator at the Master Level or be eligible for a provisional Media Coordinator License. To be eligible for a provisional Media ...
Social Media Manager
Raleigh, NC · On-site
We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence ... Experience shooting content with an iPhone and a professional camera * Strong experience with tools ...
Social Media Manager
Raleigh, NC · On-site
We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence ... Experience shooting content with an iPhone and a professional camera * Strong experience with tools ...
Social Media Manager
Raleigh, NC · On-site
We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence ... Experience shooting content with an iPhone and a professional camera * Strong experience with tools ...
Quick apply
Social Media Manager
Raleigh, NC · On-site
We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence ... Experience shooting content with an iPhone and a professional camera * Strong experience with tools ...
Social Media Manager
Raleigh, NC · On-site
We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence ... Experience shooting content with an iPhone and a professional camera * Strong experience with tools ...
Social Media Manager
Raleigh, NC · On-site
We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence ... Experience shooting content with an iPhone and a professional camera * Strong experience with tools ...
Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful ... Summary DLA Piper's nationally recognized Trademark, Copyright & Media Group is seeking a non ...
Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful ... Summary DLA Piper's nationally recognized Trademark, Copyright & Media Group is seeking a non ...
The ideal candidate is an ambitious media professional with a successful track record of creating substantial revenue growth. You should bring a consultative approach and strategic thinking to help ...
The ideal candidate is an ambitious media professional with a successful track record of creating substantial revenue growth. You should bring a consultative approach and strategic thinking to help ...
Security Specialist
Raleigh, NC · On-site
Using advanced sourcing methods like social media, professional networking media, internal, and 3rd party job boards, we identify qualified candidates. * Validate: A recruiter validates the ...
Security Specialist
Raleigh, NC · On-site
Using advanced sourcing methods like social media, professional networking media, internal, and 3rd party job boards, we identify qualified candidates. * Validate: A recruiter validates the ...
MULTI-MEDIA INTERNS WANTED FOR COASTAL PLAIN LEAGUE TEAMS - HUGE PORTFOLIO BUILDING OPPORTUNITY!
Holly Springs, NC · On-site
Desired Skills and Qualifications: • Familiar with social media platforms (specifically Instagram & SnapChat) and the proper etiquette required in a professional setting. • Video editing is a ...
MULTI-MEDIA INTERNS WANTED FOR COASTAL PLAIN LEAGUE TEAMS - HUGE PORTFOLIO BUILDING OPPORTUNITY!
Holly Springs, NC · On-site
Desired Skills and Qualifications: • Familiar with social media platforms (specifically Instagram & SnapChat) and the proper etiquette required in a professional setting. • Video editing is a ...
Media Professional information
What is a media professional?
Media professionals are individuals who create, manage, and distribute content across various media channels, such as television, radio, print, digital platforms, and social media. Their roles can include journalists, editors, producers, photographers, videographers, and public relations specialists. Media professionals play a crucial role in informing, educating, and entertaining the public by ensuring that content is accurate, engaging, and relevant. They often work in fast-paced environments and must adapt to rapidly changing technologies and audience preferences.
What are the key skills and qualifications needed to thrive as a media professional?
To thrive as a Media Professional, you need strong communication, storytelling, and content creation skills, usually supported by a relevant degree in media, communications, or journalism. Familiarity with digital editing software, content management systems, and social media analytics tools is typically required. Creativity, adaptability, and the ability to work under tight deadlines are standout soft skills in this field. These skills and qualities are crucial for producing engaging content, meeting audience needs, and staying competitive in a rapidly evolving media landscape.
What are some common challenges media professionals face when working on tight deadlines?
Media Professionals often work under tight deadlines, especially when covering breaking news or producing timely content. This can make it challenging to ensure accuracy, maintain creativity, and coordinate with other team members such as editors, producers, or technical staff. Effective time management, clear communication, and the ability to quickly adapt to changing circumstances are key to overcoming these challenges. Many organizations provide collaborative tools and support to help teams meet these demands while maintaining high-quality standards.
What is the difference between Media Professional vs Content Creator?
| Aspect | Media Professional | Content Creator |
|---|---|---|
| Credentials | Often holds degrees or certifications in media, communications, or related fields | No formal credentials required, self-taught or informal training common |
| Work Environment | Typically employed by media companies, broadcasters, or agencies | Works independently or as part of online platforms, social media, or freelance |
| Industry Usage | Used in traditional and digital media sectors | Primarily in digital media, social platforms, and online content |
| Search & Comparison Intent | Understanding professional roles, employment opportunities, or industry standards | Looking for tips on content creation, social media, or personal branding |
Media Professionals generally have formal education and work within established media organizations, focusing on production, editing, or broadcasting. Content Creators often operate independently, producing digital content for social media or online platforms without formal credentials. Both roles overlap in media and digital content but differ in work environment and professional structure.
What careers are in media professional?
A media professional can pursue careers such as journalist, public relations specialist, media producer, content creator, broadcaster, or social media manager. These roles often require skills in communication, editing, and familiarity with digital tools or broadcasting equipment.
What kind of jobs are in media?
Media professionals can work in roles such as journalists, editors, producers, broadcasters, public relations specialists, content creators, and social media managers. These jobs often require skills in communication, storytelling, and familiarity with tools like editing software and content management systems, with work environments including news outlets, TV stations, advertising agencies, and digital platforms.
More about Media Professional jobs
What are the most commonly searched types of Media jobs in Raleigh, NC?
The most popular types of Media jobs in Raleigh, NC are:
What are popular job titles related to Media Professional jobs in Raleigh, NC?
For Media Professional jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Media Professional jobs in Raleigh, NC look for?
The top searched job categories for Media Professional jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Media Professional jobs?
Cities near Raleigh, NC with the most Media Professional job openings:
Full-time
Medical, Dental, Vision, Retirement
Re-posted 9 days ago
Fleet Feet rating
6.5
Based on 79 frontline employees who took The Breakroom Quiz
38th of 104 rated fashion retailers
Job description
Our Company
We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it's a privilege to serve and to deliver unmatched service and support when outfitting every customer. We run together to solve problems, reach goals, encourage others and champion our brand.
Overview:
The Director, Customer Acquisition is a senior leader responsible for defining and executing Fleet Feet's paid media strategy across the full customer funnel, with accountability for customer acquisition and demand generation. This role leads the digital advertising function with end-to-end ownership of strategy, execution, optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced analytics programs.
Reporting to the Senior Director of Performance Marketing & Partnerships, this leader works cross-functionally across internal teams, external agencies, and vendor partners to translate business objectives into scalable, high-performing media strategies. The role balances near-term performance with long-term brand and awareness building, ensuring that upper-funnel investment drives measurable downstream impact on consideration, conversion, and customer quality.
This is a strategic and hands-on role for a paid media professional who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness, acquire high-quality new customers, and connect media investment directly to business growth.
This position is hybrid, with the expectation of being in the office 3 days per week.
Responsibilities:
Qualifications:
Benefits:
Equal Opportunity & Reasonable Accommodations:
We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We encourage people of all backgrounds, experiences, abilities, and perspectives. Our dedication to inclusion is reflected in our hiring practices, workplace culture, and community engagement.
Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.
We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it's a privilege to serve and to deliver unmatched service and support when outfitting every customer. We run together to solve problems, reach goals, encourage others and champion our brand.
Overview:
The Director, Customer Acquisition is a senior leader responsible for defining and executing Fleet Feet's paid media strategy across the full customer funnel, with accountability for customer acquisition and demand generation. This role leads the digital advertising function with end-to-end ownership of strategy, execution, optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced analytics programs.
Reporting to the Senior Director of Performance Marketing & Partnerships, this leader works cross-functionally across internal teams, external agencies, and vendor partners to translate business objectives into scalable, high-performing media strategies. The role balances near-term performance with long-term brand and awareness building, ensuring that upper-funnel investment drives measurable downstream impact on consideration, conversion, and customer quality.
This is a strategic and hands-on role for a paid media professional who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness, acquire high-quality new customers, and connect media investment directly to business growth.
This position is hybrid, with the expectation of being in the office 3 days per week.
Responsibilities:
- Serve as the senior subject matter expert for digital advertising, advising internal teams and vendor partners on best-in-class strategies, platforms, and measurement approaches
- Own and evolve Fleet Feet's full-funnel paid media strategy across search, social, programmatic, display, connected TV (CTV) and online video (OLV) with accountability for acquiring new, high-propensity customers and driving incremental demand
- Plan, pitch, execute, and optimize multi-channel paid media campaigns supporting e-commerce growth, vendor co-op programs, local marketing initiatives, and test-and-learn pilots
- Lead geo-targeted media strategies that support national brand building while driving local relevance, store traffic and e-commerce conversion
- Develop and scale awareness-driving media programs that increase brand visibility, familiarity, and consideration with a clear path to conversion
- Partner with analytics and CRM teams to connect upper-funnel media exposure to downstream outcomes such as site engagement, conversion and customer lifetime value
- Ensure paid media strategies balance reach, frequency, efficiency and quality of acquisition, ensuring acquisition efforts drive long-term value
- Execute campaigns supporting e-commerce growth, vendor co-op initiatives, local marketing priorities, and test-and-learn pilots.
- Partner closely with creative, content, merchandising, and vendor teams to ensure cohesive messaging and seamless execution across the customer journey
- Act as the primary day-to-day point of contact for agencies and key media partners, ensuring clear communication, accountability and strong performance
- Leverage analytics platforms (Google Analytics, BI tools, platform reporting) to monitor performance, uncover insights and drive ongoing optimization
- Advance Fleet Feet's media effectiveness and incrementality measurement capabilities, including testing frameworks, attribution approaches and advanced analytics
- Manage all digital advertising budgets with a disciplined focus on ROI, efficiency and scalable growth
- Build and maintain a forward-looking roadmap for advertising operations, tools, and processes to enable speed, agility and innovation
- Develop and own tools, workflows, and documentation that improve campaign execution, reporting accuracy and cross-team collaboration
- Lead, coach, and develop members of the digital advertising team, with a strong emphasis on skill growth, strategic thinking, and executional excellence
- Stay current on digital advertising trends, platform updates, privacy changes, and evolving retail media dynamics, with opportunities for continuous learning and professional development
- Proactively identify new opportunities, partners, and solutions that can strengthen Fleet Feet's paid media capabilities and competitive advantage
Qualifications:
- Bachelor's degree or equivalent practical experience
- 10+ years of progressive experience in digital advertising, performance marketing, or paid media, demonstrating significant leadership growth, strategic impact, and the ability to drive transformative marketing solutions
- Proven experience leading full-funnel paid media strategies for an ecommerce and/or omnichannel retail brand
- Deep expertise across Search, Paid Social, Programmatic, Display and Video advertising ecosystems, including measurement and optimization methodologies
- Familiarity with CTV and OLV executed on a geotargeted basis
- Strong analytical skills with the ability to interpret complex data and translate insights into clear recommendations and actions
- Advanced proficiency with cutting-edge digital marketing tools including Google Ads, Meta Ads, Google Analytics, Excel, and enterprise BI platforms like Looker Studio, Tableau, or Power BI
- Demonstrated success managing agency relationships and complex cross-functional stakeholder groups
- Excellent communication, presentation, and organizational skills with a high attention to detail
- Advertising agency experience or equivalent professional experience strongly valued
- Franchisor, multi-location, and/or retail experience preferred
Benefits:
- Annual Bonus Eligibility: Eligible for performance-based annual incentive compensation tied to company results.
- Relocation Support: Relocation assistance available for candidates who require a move to the area.
- Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more
- 401(k) with 4% Company Match: Available to employees aged 21+ at company-owned stores.
- Exclusive Discounts: Enjoy savings on industry-leading products and specialized training programs.
- Professional Development: Grow your career through mentorship opportunities, employee resource groups, and ongoing learning sessions designed to help you reach your full potential.
- Community Engagement: Get involved in local outreach and service initiatives that align with our purpose-driven mission.
- Inspiring Team Culture: Join supportive, passionate teammates who live the mission every day.
- Benefits Summary: For full-time employees (30+ hours/week), check out our Fleet Feet benefits summary for details on healthcare, wellness, and more.
Equal Opportunity & Reasonable Accommodations:
We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We encourage people of all backgrounds, experiences, abilities, and perspectives. Our dedication to inclusion is reflected in our hiring practices, workplace culture, and community engagement.
Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.
What Fleet Feet employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Fleet Feet
Sourced by ZipRecruiter
Industry
Retail
Company size
1,001 - 5,000 Employees
Headquarters location
Carrboro, NC, US
Year founded
1976