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How much do marketing research director jobs pay per year?

As of Sep 6, 2026, the average yearly pay for marketing research director in the United States is $119,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,000.00 and $141,000.00 per year, depending on experience, location, and employer.

What is a marketing research director?

Marketing Research Directors are senior professionals who oversee the planning, execution, and analysis of market research projects within an organization. They lead teams to gather and interpret data about consumer preferences, market trends, and competitive landscapes to inform business strategies. Their role often involves collaborating with other departments, presenting research findings to executives, and ensuring that research aligns with organizational goals. Marketing Research Directors also manage budgets, select research methodologies, and maintain relationships with external research partners.

What are the key skills and qualifications needed to thrive as a marketing research director?

A Marketing Research Director needs expertise in market analysis, data interpretation, and strategic planning, typically supported by a degree in marketing, business, or a related field. Proficiency with data analytics tools such as SPSS, Tableau, or Qualtrics, and experience managing large research projects, are often required. Strong leadership, communication, and critical thinking skills help to guide teams and convey insights effectively to stakeholders. These abilities are crucial for delivering actionable market insights that drive business growth and inform strategic decisions.

What are some common challenges faced by a marketing research director when managing multiple research projects simultaneously?

A Marketing Research Director often manages several projects at once, which can present challenges such as balancing competing deadlines, ensuring consistent data quality across studies, and aligning research outcomes with business objectives. Effective prioritization and delegation are essential, as is clear communication with both internal stakeholders and external vendors. Staying adaptable and maintaining an organized workflow help directors deliver actionable insights while meeting the fast-paced demands of the marketing environment.

What is the difference between Marketing Research Director vs Market Analyst?

AspectMarketing Research DirectorMarket Analyst
Required CredentialsBachelor's or Master's in Marketing, Business, or related field; often with experience in research methodsBachelor's or Master's in Marketing, Economics, or Business; strong analytical skills
Work EnvironmentLeads research teams, collaborates with marketing and executive teams, oversees large projectsConducts data analysis, prepares reports, supports marketing strategies
Employer & Industry UsageUsed in large corporations, marketing agencies, and research firmsCommon in retail, finance, consulting, and market research companies

The Marketing Research Director focuses on leading research initiatives, managing teams, and strategic planning, while the Market Analyst primarily conducts data analysis and supports marketing decisions. Both roles require strong analytical skills and relevant credentials, but the director role involves more leadership and project oversight.

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Marketing Research Director jobs near you
Infographic showing various Marketing Research Director job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $119,966 per year, or $57.7 per hour.

Marketing Director, Capital Markets and Agency Leasing

Cushman & Wakefield

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 21 days ago

Cushman & Wakefield rating

7.4

Company rating: 7.4 out of 10

Based on 159 frontline employees who took The Breakroom Quiz

113th of 209 rated real estate companies

Job description

Job Title
Marketing Director, Capital Markets and Agency Leasing
Job Description Summary
This Marketing Director position is responsible for leading, developing, and executing a comprehensive strategic marketing plan for the Americas Capital Markets and Agency Leasing businesses. This role will collaborate closely with the Global Marketing & Research organization to design and implement impactful marketing strategies that resonate with clients and prospects, drive revenue growth, and elevate brand awareness.
Job Description
Responsibilities:
Strategic Marketing Leadership:
  • Develop, execute, and continuously refine a robust strategic marketing plan, including specific marketing campaigns, that aligns with the organization's business goals and priorities.
  • Manage multiple verticals within Capital Markets to ensure marketing activities are tailored to each group's unique focus, client base, and market challenges.
  • Measure campaign performance and analyze results to inform ongoing strategy adjustments and optimizations.

Business Alignment and Collaboration:
  • Partner with business leadership to understand strategic objectives and align marketing initiatives to support revenue growth.
  • Act as a subject matter expert, advising leadership teams on marketing strategies and their impact on profitability.
  • Leverage competitive, client, and market insights to inform strategies and optimize marketing investments.
  • Balance proactive strategic initiatives with reactive, tactical responses to market needs.

Integrated Marketing Coordination:
  • Collaborate with internal Marketing & Research teams to integrate digital marketing, creative design, communications, and research into comprehensive content plans.
  • Drive engagement throughout the client lifecycle by delivering high-impact marketing content.
  • Partner with marketing leaders from other service lines to share best practices, gather competitive intelligence, and align on broader marketing strategies.

Thought Leadership and Industry Expertise:
  • Maintain an in-depth understanding of industry trends, client needs, and competitive landscapes to act as a thought leader within the business.
  • Anticipate market opportunities and threats, providing strategic insights to enhance decision-making.

Performance Optimization:
  • Optimize the effectiveness of marketing expenditures by leveraging key performance indicators (KPIs) to measure success and guide resource allocation.
  • Provide leadership and direction for marketing initiatives, ensuring adherence to corporate guidelines and consistent application of global brand standards.
  • Manage the budget and ensure all marketing activities are completed on time and within budget.

Qualifications:
  • Minimum of 8 years of experience in marketing, preferably within preferably within commercial real estate, capital markets, private equity or investment management
  • Proven track record of serving as the primary marketing leader for an office, region, or revenue-focused business group.
  • Demonstrated success in managing advertising, public relations, events, and business development activities.
  • Bachelor's degree in Marketing, Communications, Business, or a related field required.
  • High proficiency in Microsoft Office Suite and Adobe Creative Suite.
  • Experience with digital marketing tools and strategies, including analytics and optimization.
  • Strong project management and organizational skills with the ability to manage multiple priorities.
  • Proven experience in budget development and adherence to financial targets.
  • Exceptional communication and interpersonal skills, with the ability to interface effectively with clients and stakeholders at all levels.
  • Exceptional written, verbal, and presentation communication skills.
  • Strong analytical and problem-solving abilities, with a conceptual mindset.
  • Proven leadership skills, including stakeholder management, building relationships, and influencing peers and leaders.
  • Ability to work effectively in diverse cultural and educational environments.
  • Track record of successfully implementing and enforcing marketing procedures and achieving measurable results.
  • High confidence, adaptability, and the ability to lead teams in dynamic and fast-paced settings.

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate's experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 144,500.00 - $170,000.00
Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.
INCO: "Cushman & Wakefield"

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