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Lead Marketing Strategist Jobs (NOW HIRING)

The Pennsylvania State University

This position reports directly to the Lead Marketing Strategist within ABS Marketing and Communications. Who you are You are a proactive and self-directed marketing professional who thrives on both ...

Daktronics

Marketing Strategist - Transportation

SD · Remote

You will develop and lead an integrated, ROI-driven marketing strategy for the Transportation vertical aligned with Daktronics' global marketing framework and business growth objectives, while ...

Net Conversion LLC

Lead, Marketing

Orlando, FL · Hybrid

The Lead, Marketing is responsible for driving innovation of advanced paid media strategies that deliver measurable performance. The Lead, Marketing plays a critical role in the marketing pod ...

Net Conversion LLC

Lead, Marketing

Orlando, FL · On-site

The Lead, Marketing is responsible for driving innovation of advanced paid media strategies that deliver measurable performance. The Lead, Marketing plays a critical role in the marketing pod ...

Ascendium

Senior Marketing Strategist

Madison, WI · On-site +1

Lead go-to-market planning and execution for product launches, enhancements, partnerships, and strategic initiatives. * Develop audience engagement strategies, campaign frameworks, and marketing ...

Net Conversion LLC

Lead, Marketing

Orlando, FL · On-site

The Lead, Marketing is responsible for driving innovation of advanced paid media strategies that deliver measurable performance. The Lead, Marketing plays a critical role in the marketing pod ...

Daktronics

Marketing Strategist - Transportation

SD · Remote

You will develop and lead an integrated, ROI-driven marketing strategy for the Transportation vertical aligned with Daktronics' global marketing framework and business growth objectives, while ...

Ascendium

Senior Marketing Strategist

Madison, WI · On-site

Lead go-to-market planning and execution for product launches, enhancements, partnerships, and strategic initiatives. * Develop audience engagement strategies, campaign frameworks, and marketing ...

PSECU

Marketing Strategist

Harrisburg, PA · On-site

Lead strategic discovery and planning efforts to define marketing objectives, target audiences, value propositions, messaging frameworks, channel strategies, and success metrics. Translate business ...

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How much do lead marketing strategist jobs pay per year?

As of Aug 18, 2026, the average yearly pay for lead marketing strategist in the United States is $72,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What is a lead marketing strategist?

Lead Marketing Strategists are experienced professionals responsible for developing, overseeing, and guiding an organization's overall marketing strategies. They analyze market trends, identify target audiences, and design campaigns to enhance brand awareness and drive business growth. Additionally, they collaborate with various teams, manage budgets, and measure the effectiveness of marketing initiatives to ensure alignment with business goals.

What skills and qualifications are needed to thrive as a lead marketing strategist?

To thrive as a Lead Marketing Strategist, you need expertise in market research, campaign development, data analysis, and a degree in marketing or a related field. Familiarity with digital marketing platforms, analytics tools (such as Google Analytics), and certifications like HubSpot or Google Ads are commonly required. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and effectively convey strategies to stakeholders. These skills and qualities are essential for driving successful marketing initiatives that meet business objectives and adapt to evolving market trends.

What are common challenges lead marketing strategists face when aligning cross-functional teams on campaign objectives?

Lead Marketing Strategists often encounter challenges in ensuring that all cross-functional teams—such as sales, creative, digital, and product—are aligned on campaign goals and messaging. Differences in departmental priorities, communication styles, and timelines can create friction and slow down progress. To overcome these challenges, strategists facilitate regular meetings, create clear documentation, and establish shared KPIs, ensuring that everyone is working toward a unified vision. Building strong relationships and fostering open communication are essential for successful collaboration.

What does a lead marketing strategist do?

A lead marketing strategist develops and oversees marketing plans to promote products or services, analyzing market trends and customer data to inform strategies. They coordinate with teams, manage campaigns, and use tools like analytics platforms to measure effectiveness and optimize efforts. Strong communication, strategic thinking, and industry knowledge are essential for this role.
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Lead Marketing Strategist jobs near you
Infographic showing various Lead Marketing Strategist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $72,687 per year, or $34.9 per hour.

Marketing Strategist

Coastal Ridge Real Estate

Columbus, OH • On-site

Full-time

Re-posted 16 days ago

Job description

What You'll Do:
As a Marketing Strategist, you will own and lead the marketing strategy and execution for a defined portfolio of assets, including conventional, student housing, and new development communities. Your role will require you to tailor marketing plans that reflect each asset's unique market dynamics, audience preferences, and business goals.
This highly strategic role blends data-driven decision-making with creative execution and cross-functional leadership. You will serve as the subject matter expert across your portfolio-analyzing marketing performance, guiding campaign execution, and acting as a key liaison between the marketing department and property operations. At times, this role may also include direct oversight of junior team members.
Where You'll Work:
Located in downtown Columbus, Ohio, our corporate offices overlook the Columbus Commons which plays hosts to over 200 events throughout the year. Enjoy the building's fitness center and rooftop terrace with adjoining clubroom, and walk to some of the city's best restaurants and downtown amenities.
What You'll Own:
  • Own and lead the marketing strategy and execution for a portfolio of assets, including conventional, student housing, and new development communities.
  • Tailor marketing initiatives based on market research, audience insights, asset performance, and business objectives.
  • Act as the subject matter expert for your portfolio-analyzing performance across branding, advertising, digital presence, social media, and marketing spend to inform strategy.
  • Develop and execute holistic marketing strategies that drive leasing velocity, elevate brand awareness, and maximize ROI.
  • Lead marketing campaigns from concept to completion, ensuring alignment with brand identity, property goals, and audience engagement strategies.
  • Collaborate with creative, digital, and operational teams to bring strategy to life through seamless execution.
  • Act as the primary strategic partner and liaison to property operations teams and key internal stakeholders, managing communications, expectations, and deliverables.
  • Leverage project management tools to ensure transparency, accountability, and timely execution of marketing initiatives.
  • Develop KPIs to measure success and provide regular reporting on campaign and portfolio-level marketing performance.
  • Other duties and projects as assigned.

What You'll Bring:
  • 2+ years of experience in marketing strategy, with a focus on multifamily housing or real estate.
  • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
  • Proven ability to develop and execute successful marketing strategies.
  • Strong analytical skills for market research, consumer insights, and campaign performance.
  • Excellent leadership, communication, and project management skills.

Who You Are:
  • A creative thinker. You can take a project from ideation to completion. You take creative direction as well as work independently.
  • A masterful executor. You get things done. You fervently plan to meet deadlines and achieve goals. You manage multiple tasks in a fast-paced environment. You shift priorities and objectives as the business needs change. You have strong verbal, written, and interpersonal communication skills.
  • A detail-oriented individual. You pay attention to the small things that make a big difference. You look at information with a discerning eye to ensure its accuracy. You understand the importance of editing and proofreading your work to ensure it's done right and keep your work organized.
  • An innovator. You stay on top of the latest industry trends and communicate what may be most applicable and beneficial for the company.

Our Company:
Built on the foundation of over 20 years of friendships, Coastal Ridge is a vertically integrated multifamily real estate operator, investor, and developer whose unique approach successfully combines data and experience. Supported by over 800 real estate professionals with deep sector expertise, we have quickly grown into a leader in the multifamily industry. Our values are based on relationships and driven by honesty, integrity, and trust.
What You'll Get:
As a Coastal Ridge Real Estate associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. We are committed to providing competitive and comprehensive benefits that align with our culture and the needs of our associates.

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