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Marketing Research Director Jobs (NOW HIRING)

Colliers

Research Director | Central Region

Chicago, IL · On-site

$131K - $180K/yr

Partner with brokerage, marketing, and valuation teams to craft strategic insights for pursuits ... Participate in regional research forums to align with broader priorities and share best practices.

Colliers

Research Director | Central Region

Chicago, IL · On-site

$131K - $180K/yr

Partner with brokerage, marketing, and valuation teams to craft strategic insights for pursuits ... Participate in regional research forums to align with broader priorities and share best practices.

Colliers

Research Director | Central Region

Rosemont, IL · On-site

$131K - $180K/yr

Partner with brokerage, marketing, and valuation teams to craft strategic insights for pursuits ... Participate in regional research forums to align with broader priorities and share best practices.

Colliers

Research Director | Central Region

Chicago, IL

$131K - $180K/yr

Partner with brokerage, marketing, and valuation teams to craft strategic insights for pursuits ... Participate in regional research forums to align with broader priorities and share best practices.

State of South Carolina

Research Manager

Columbia, SC · On-site

$75K - $85K/yr

... or marketing research. Additional Requirements: 1) Ability to plan and manage projects and meet deadlines. Ability to plan, assign, direct and review the work of others. Ability to understand and ...

Phsorg

The Director of Clinical Research is the senior executive responsible for the strategic ... Reporting to the delivery system Chief Medical Officer (CMO), this position provides executive ...

Rodale Institute

Director of Research

Kutztown, PA · On-site

$110 - $170/hr

Support Rodale Institute education, communications and marketing, development, and consulting ... Work closely with the Farm Director and Farm Managers to achieve collective research goals.

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$156.5K

How much do marketing research director jobs pay per year?

As of Sep 6, 2026, the average yearly pay for marketing research director in the United States is $119,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,000.00 and $141,000.00 per year, depending on experience, location, and employer.

What is a marketing research director?

Marketing Research Directors are senior professionals who oversee the planning, execution, and analysis of market research projects within an organization. They lead teams to gather and interpret data about consumer preferences, market trends, and competitive landscapes to inform business strategies. Their role often involves collaborating with other departments, presenting research findings to executives, and ensuring that research aligns with organizational goals. Marketing Research Directors also manage budgets, select research methodologies, and maintain relationships with external research partners.

What are the key skills and qualifications needed to thrive as a marketing research director?

A Marketing Research Director needs expertise in market analysis, data interpretation, and strategic planning, typically supported by a degree in marketing, business, or a related field. Proficiency with data analytics tools such as SPSS, Tableau, or Qualtrics, and experience managing large research projects, are often required. Strong leadership, communication, and critical thinking skills help to guide teams and convey insights effectively to stakeholders. These abilities are crucial for delivering actionable market insights that drive business growth and inform strategic decisions.

What are some common challenges faced by a marketing research director when managing multiple research projects simultaneously?

A Marketing Research Director often manages several projects at once, which can present challenges such as balancing competing deadlines, ensuring consistent data quality across studies, and aligning research outcomes with business objectives. Effective prioritization and delegation are essential, as is clear communication with both internal stakeholders and external vendors. Staying adaptable and maintaining an organized workflow help directors deliver actionable insights while meeting the fast-paced demands of the marketing environment.

What is the difference between Marketing Research Director vs Market Analyst?

AspectMarketing Research DirectorMarket Analyst
Required CredentialsBachelor's or Master's in Marketing, Business, or related field; often with experience in research methodsBachelor's or Master's in Marketing, Economics, or Business; strong analytical skills
Work EnvironmentLeads research teams, collaborates with marketing and executive teams, oversees large projectsConducts data analysis, prepares reports, supports marketing strategies
Employer & Industry UsageUsed in large corporations, marketing agencies, and research firmsCommon in retail, finance, consulting, and market research companies

The Marketing Research Director focuses on leading research initiatives, managing teams, and strategic planning, while the Market Analyst primarily conducts data analysis and supports marketing decisions. Both roles require strong analytical skills and relevant credentials, but the director role involves more leadership and project oversight.

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Marketing Research Director jobs near you
Infographic showing various Marketing Research Director job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $119,966 per year, or $57.7 per hour.

Marketing Research and Development Manager

W.W. Norton & Company, Inc.

Manhattan, NY • On-site, Remote

$80K - $105K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago

Job description


We are looking for an experienced marketing manager to join our team as a Marketing Research and Development Manager, working closely with discipline teams to complete market development work on our most complex, time-consuming first editions. The person in this role would partner closely with the college department directors, discipline marketing managers, and editors to develop and execute robust market development campaigns, including focus groups and large-scale class test campaigns. These market development campaigns are complex, spanning several years with many moving pieces and the person in this role will develop close working relationships with their colleagues on many different discipline teams. There will be close coordination between this role and the discipline marketing manager for any given title, with this role is responsible for executing the market development plans for selected titles. This person would also be the discipline marketing manager for a smaller-sized list.
Essential Job Responsibilities Include:
  • Attend market development kickoff meetings and present market development roadmap with the discipline team. Build out market development timeline in project management tool and ensure statuses are updated regularly.
  • Prepare and maintain clean lead reports for each course market.
  • Create and consistently update market maps to reflect the information we still need to do research on.
  • Work with discipline marketer and editors to conduct research to develop an understanding of the market, adoption dynamics, instructor personas, media usage, etc. using surveys, interviews, and other methodologies as appropriate.
  • Perform and maintain in-depth analysis of competitors and competing media. Share results with the discipline team and use the information to inform marketing efforts.
  • Craft early top target lists for these titles, i.e., Top 50 target adoptions, with contact information and notes. Ensure all data is posted in Salesforce.
  • Read editorial reviews and work with the marketing manager to develop and refine customer profiles and target specific schools for class tests.
  • Meet with authors to discuss the project and gather information to formulate or refine the author story.
  • Facilitate the creation of early marketing videos and collateral to use in market dev campaigns.
  • Facilitate and run virtual focus groups to refine the message, overcome early objections, and secure class tests.
  • Set up landing pages with early content, quotes, testimonials, and videos from the authors to gather more leads.
  • Oversee and manage large-scale class tests of preliminary content, including feedback from instructors and students.
  • Move targeted adoptions into Salesforce with details on their class test, reviewer, and activity to pass leads onto sales.
  • Ensure that market development goals and metrics are being met at every stage.
  • Present progress on market development to leaders of the department twice per year
  • Meet quarterly with marketing managers running their own campaigns to provide feedback, share project strategies, and confirm we're meeting our goals.

Please note- this job description is not designed to cover all activities required of the employee.
Experience and Skills
Required Qualifications:
  • Bachelor's degree
  • At least three years' experience in higher education publishing marketing, with a track record of success in launching first edition titles
  • Expertise in market research strategies.
  • In-depth understanding of generating marketing activities and leads using Pardot, Salesforce, Email, events, author relationships, and more.
  • Experience running successful first edition class tests that have secured early adopters.
  • Experience with strategies for moving leads through the pipeline from class tests to closed won
  • Deep experience working across teams including editorial, sales, marketing and development of a high level of effective collaboration with their teams.
  • Project management skills and experience managing complex projects
  • Employment eligibility to work with W.W. Norton & Company in the US is required.
  • Must be able to work full business hours.
  • Ability to travel up to 30% of the time

Compensation and Benefits*
Currently available benefits include:
  • Total compensation, including discretionary bonuses, for this position is $80,000-$105,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location and like considerations.
  • Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
  • Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
  • Generous health benefits, including PPO, EPO, and High Deductible (with HSA) medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
  • Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
  • Disability and life insurances
  • FMLA, parental and other leave
  • Employee Assistance Program (for mental health, financial planning, and other needs)
  • Company-provided laptop
  • Employee discounts on Norton books
  • Limited matching of employee donations to select non-profit organizations

*All policies and benefits described are subject to change at any time.

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