Director, Performance Marketing
Manhattan, NY ยท Remote
$55 - $65/hr
... Marketing ... Mix Modeling (MMM) reporting and performance analysis to evaluate media effectiveness and ...
Manhattan, NY ยท Remote
$55 - $65/hr
... Marketing ... Mix Modeling (MMM) reporting and performance analysis to evaluate media effectiveness and ...
Manhattan, NY ยท Remote
$55 - $65/hr
... Marketing ... Mix Modeling (MMM) reporting and performance analysis to evaluate media effectiveness and ...
Marketing Mix Modeling (MMM): * Develop, validate, and refine MMM frameworks to measure channel effectiveness. * Integrate historical performance data and external factors to forecast marketing ...
Marketing Mix Modeling (MMM): * Develop, validate, and refine MMM frameworks to measure channel effectiveness. * Integrate historical performance data and external factors to forecast marketing ...
New York, NY ยท On-site
$85K - $115K/yr
Support the continued scaling and operationalization of MLB's Marketing Mix Modeling (MMM) capabilities across Clubs and League stakeholders * Support broader marketing measurement initiatives ...
New York, NY ยท On-site
$85K - $115K/yr
Support the continued scaling and operationalization of MLB's Marketing Mix Modeling (MMM) capabilities across Clubs and League stakeholders * Support broader marketing measurement initiatives ...
About the RoleThe Manager of Media Effectiveness sits within the Marketing Intelligence team and plays a key role in supporting our Marketing Mix Modeling (MMM) program and broader marketing ...
About the RoleThe Manager of Media Effectiveness sits within the Marketing Intelligence team and plays a key role in supporting our Marketing Mix Modeling (MMM) program and broader marketing ...
... media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes Run optimization and simulation scenarios to help provide the marketing investment and ...
... media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes Run optimization and simulation scenarios to help provide the marketing investment and ...
About the Role The Manager of Media Effectiveness sits within the Marketing Intelligence team and plays a key role in supporting our Marketing Mix Modeling (MMM) program and broader marketing ...
About the Role The Manager of Media Effectiveness sits within the Marketing Intelligence team and plays a key role in supporting our Marketing Mix Modeling (MMM) program and broader marketing ...
We are seeking a Lead Analyst to drive the strategic use of these attribution products--including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA) models, and Experimentation frameworks.
We are seeking a Lead Analyst to drive the strategic use of these attribution products--including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA) models, and Experimentation frameworks.
Bala Cynwyd, PA ยท On-site
$220K/yr
Leverage methodologies such as marketing mix modeling, multi-touch attribution, and experimentation to inform investment decisions * Partner closely with data science and engineering teams to build ...
Quick apply
Bala Cynwyd, PA ยท On-site
$220K/yr
Leverage methodologies such as marketing mix modeling, multi-touch attribution, and experimentation to inform investment decisions * Partner closely with data science and engineering teams to build ...
San Francisco, CA ยท On-site
You'll help build best-in-class capabilities across attribution, incrementality, experimentation, forecasting, and marketing mix modeling, while partnering with stakeholders across Marketing, Finance ...
San Francisco, CA ยท On-site
You'll help build best-in-class capabilities across attribution, incrementality, experimentation, forecasting, and marketing mix modeling, while partnering with stakeholders across Marketing, Finance ...
Provide analytical leadership and partnership on Marketing Mix Modeling (MMM), including shaping measurement questions, creating and interpreting model results, and guiding stakeholders on how to ...
Provide analytical leadership and partnership on Marketing Mix Modeling (MMM), including shaping measurement questions, creating and interpreting model results, and guiding stakeholders on how to ...
$101K - $126K/yr
Contribute to marketing mix modeling (MMM) and other aggregate measurement approaches to evaluate cross-channel and upper-funnel impact (e.g. brand) where deterministic attribution is limited.
$101K - $126K/yr
Contribute to marketing mix modeling (MMM) and other aggregate measurement approaches to evaluate cross-channel and upper-funnel impact (e.g. brand) where deterministic attribution is limited.
Mansfield, MA ยท On-site
$240K - $280K/yr
Marketing Mix Modeling & A&P Guidance * Govern MMM vendor selection, methodologies, refresh cadence, and quality assurance. * Define global MMM standards, modeling principles, and interpretation ...
Mansfield, MA ยท On-site
$240K - $280K/yr
Marketing Mix Modeling & A&P Guidance * Govern MMM vendor selection, methodologies, refresh cadence, and quality assurance. * Define global MMM standards, modeling principles, and interpretation ...
Birmingham, AL ยท On-site +1
You will play a critical role in implementing a Marketing Mix Model program to support annual planning, quarterly forecasting and weekly investment optimizations throughout the year. While no two ...
Birmingham, AL ยท On-site +1
You will play a critical role in implementing a Marketing Mix Model program to support annual planning, quarterly forecasting and weekly investment optimizations throughout the year. While no two ...
$98K - $121K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
$98K - $121K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
Harrisburg, NC ยท On-site
$220K/yr
Leverage methodologies such as marketing mix modeling, multi-touch attribution, and experimentation to inform investment decisions * Partner closely with data science and engineering teams to build ...
Quick apply
Harrisburg, NC ยท On-site
$220K/yr
Leverage methodologies such as marketing mix modeling, multi-touch attribution, and experimentation to inform investment decisions * Partner closely with data science and engineering teams to build ...
$110K - $136K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
$110K - $136K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
Marketing Mix Modeling (MMM) * Attribution and incrementality testing * Experimental design and causal inference * Media and sponsorship performance analysis * Strong understanding of the modern ...
Marketing Mix Modeling (MMM) * Attribution and incrementality testing * Experimental design and causal inference * Media and sponsorship performance analysis * Strong understanding of the modern ...
$105K - $130K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
$105K - $130K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
$111K - $137K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
$111K - $137K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
$103K - $127K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
$103K - $127K/yr
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
$13.22 - $17.15
10% of jobs
$20.89 is the 25th percentile. Wages below this are outliers.
$17.15 - $21.09
16% of jobs
$21.09 - $25.02
13% of jobs
The median wage is $27.32 / hr.
$25.02 - $28.96
19% of jobs
$28.96 - $32.89
6% of jobs
$32.89 - $36.82
8% of jobs
$38.99 is the 75th percentile. Wages above this are outliers.
$36.82 - $40.76
5% of jobs
$40.76 - $44.69
4% of jobs
$44.69 - $48.62
4% of jobs
$48.62 - $52.56
8% of jobs
$52.56 - $56.49
6% of jobs
$13
$32
$56
Professionals in Marketing Mix Modeling spend their days gathering and cleaning large sets of marketing and sales data, applying statistical models to understand the impact of various marketing channels, and developing insights to optimize marketing spend. They routinely collaborate with cross-functional teams such as marketing, finance, and data science to align strategies and present actionable recommendations. Regular tasks include data visualization, preparing reports for stakeholders, and responding to ad hoc analysis requests. The role is both analytical and consultative, requiring frequent communication with both technical and non-technical team members.
To thrive in Marketing Mix Modeling, you need a strong background in statistics, data analysis, and marketing principles, typically supported by a degree in economics, statistics, mathematics, or a related field. Familiarity with statistical software such as R, Python, SAS, or specialized marketing analytics tools, along with experience in handling large datasets, is highly valued. Exceptional problem-solving abilities, attention to detail, and effective communication skills are key soft skills for this position. These competencies are crucial for translating complex data into actionable business strategies that drive marketing ROI.
A Marketing Mix Modeling (MMM) job involves analyzing the impact of various marketing channels (such as TV, digital, radio, and print) on sales and business performance. Professionals in this role use statistical models and data analytics to measure the effectiveness of marketing campaigns, optimize budget allocation, and forecast future outcomes. They work with large datasets, apply econometric techniques, and collaborate with stakeholders to improve marketing strategies. Strong skills in data analysis, statistical modeling, and business acumen are essential for success in this role.

$55 - $65/hr
Contractor
Medical, Dental, Vision, Retirement
Posted 9 days ago