Marriott International is a leading hospitality company, and they are seeking a Senior Manager, Marketing Mix Modeling Analytics. This role is responsible for delivering insights that optimize ...
Marriott International is a leading hospitality company, and they are seeking a Senior Manager, Marketing Mix Modeling Analytics. This role is responsible for delivering insights that optimize ...
Analyst (Marketing Mix Modeling)
Cary, NC · On-site
As an Analyst, you're a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform.
Analyst (Marketing Mix Modeling)
Cary, NC · On-site
As an Analyst, you're a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform.
Senior Manager, Marketing Mix Modeling Analytics
Bethesda, MD · On-site
$100K - $158K/yr
This role focuses on analytics initiatives like marketing mix modeling, attribution, incrementality testing, and ROI analysis-enabling strategic data-driven decisions that improve engagement and ...
Senior Manager, Marketing Mix Modeling Analytics
Bethesda, MD · On-site
$100K - $158K/yr
This role focuses on analytics initiatives like marketing mix modeling, attribution, incrementality testing, and ROI analysis-enabling strategic data-driven decisions that improve engagement and ...
This role focuses on analytics initiatives like marketing mix modeling, attribution, incrementality testing, and ROI analysis-enabling strategic data-driven decisions that improve engagement and ...
This role focuses on analytics initiatives like marketing mix modeling, attribution, incrementality testing, and ROI analysis-enabling strategic data-driven decisions that improve engagement and ...
Role Summary URBN is hiring an Analyst, Marketing Mix with experience in Multi Touch Attribution (MTA) and Marketing Mix Models (MMM) to help better measure and optimize the effectiveness of our ...
Role Summary URBN is hiring an Analyst, Marketing Mix with experience in Multi Touch Attribution (MTA) and Marketing Mix Models (MMM) to help better measure and optimize the effectiveness of our ...
Data Scientist, Marketing
Seattle, WA · On-site
We are bringing marketing mix modeling in-house, and you will build and operate the econometrics toolkit - marketing mix modeling (MMM), geo experiments, synthetic controls, and incrementality ...
Data Scientist, Marketing
Seattle, WA · On-site
We are bringing marketing mix modeling in-house, and you will build and operate the econometrics toolkit - marketing mix modeling (MMM), geo experiments, synthetic controls, and incrementality ...
URBN is hiring an Analyst, Marketing Mix with experience in Multi Touch Attribution (MTA) and Marketing Mix Models (MMM) to help better measure and optimize the effectiveness of our investments ...
URBN is hiring an Analyst, Marketing Mix with experience in Multi Touch Attribution (MTA) and Marketing Mix Models (MMM) to help better measure and optimize the effectiveness of our investments ...
Role Summary URBN is hiring an Analyst, Marketing Mix with experience in Multi Touch Attribution (MTA) and Marketing Mix Models (MMM) to help better measure and optimize the effectiveness of our ...
Role Summary URBN is hiring an Analyst, Marketing Mix with experience in Multi Touch Attribution (MTA) and Marketing Mix Models (MMM) to help better measure and optimize the effectiveness of our ...
Pressure-test model outputs against real-world marketing context before they reach clients * Lead ... this mix. We're rewarded fairly and when the company performs well, we all benefit. Tangible ...
Pressure-test model outputs against real-world marketing context before they reach clients * Lead ... this mix. We're rewarded fairly and when the company performs well, we all benefit. Tangible ...
Pressure-test model outputs against real-world marketing context before they reach clients * Lead ... this mix. We're rewarded fairly and when the company performs well, we all benefit. Tangible ...
Pressure-test model outputs against real-world marketing context before they reach clients * Lead ... this mix. We're rewarded fairly and when the company performs well, we all benefit. Tangible ...
Manager, Marketing Channel Analytics
Seattle, WA · On-site
$140 - $210/hr
... Marketing Mix Modeling, including model refits and validations • Incorporate incrementality tests, geo-experiments, and attribution data to improve model performance • Diagnose and resolve ...
Manager, Marketing Channel Analytics
Seattle, WA · On-site
$140 - $210/hr
... Marketing Mix Modeling, including model refits and validations • Incorporate incrementality tests, geo-experiments, and attribution data to improve model performance • Diagnose and resolve ...
Senior Marketing Analyst
$104K - $129K/yr
Own marketing mix modeling (MMM) end to end - building, validating, and refreshing models that quantify channel contribution, diminishing returns, and saturation to guide budget allocation * Develop ...
Senior Marketing Analyst
$104K - $129K/yr
Own marketing mix modeling (MMM) end to end - building, validating, and refreshing models that quantify channel contribution, diminishing returns, and saturation to guide budget allocation * Develop ...
NY · On-site
$180 - $360/hr
Establish best‑in‑class incrementality measurements, including experimentation, geo and holdout testing, lift studies, and Marketing Mix Modeling (MMM) * Partner with Brand and Media teams to ...
Marketing Mix Modeling (MMM) * Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition. * Serve as the primary business owner for the ...
Marketing Mix Modeling (MMM) * Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition. * Serve as the primary business owner for the ...
Marketing Mix Modeling (MMM) * Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition. * Serve as the primary business owner for the ...
Marketing Mix Modeling (MMM) * Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition. * Serve as the primary business owner for the ...
$108 - $135/hr
Marketing Mix Modeling Expertise. Experience running Marketing Mix Models or other regression and time series models, with the ability to develop, analyze, and derive actionable insights from ...
$108 - $135/hr
Marketing Mix Modeling Expertise. Experience running Marketing Mix Models or other regression and time series models, with the ability to develop, analyze, and derive actionable insights from ...
Senior Analyst, Marketing Effectiveness
CA · Remote
$104K - $129K/yr
Marketing Mix Modeling Expertise. Experience running Marketing Mix Models or other regression and time series models, with the ability to develop, analyze, and derive actionable insights from ...
Senior Analyst, Marketing Effectiveness
CA · Remote
$104K - $129K/yr
Marketing Mix Modeling Expertise. Experience running Marketing Mix Models or other regression and time series models, with the ability to develop, analyze, and derive actionable insights from ...
$108 - $135/hr
The work you do will impact beauty, as you deliver insights through sophisticated Marketing Mix models that shape how we connect with clients across every channel. You'll be part of a team that ...
$108 - $135/hr
The work you do will impact beauty, as you deliver insights through sophisticated Marketing Mix models that shape how we connect with clients across every channel. You'll be part of a team that ...
Senior Analyst, Marketing Effectiveness
San Francisco, CA · On-site
$108 - $135/hr
The work you do will impact beauty, as you deliver insights through sophisticated Marketing Mix models that shape how we connect with clients across every channel. You'll be part of a team that ...
Senior Analyst, Marketing Effectiveness
San Francisco, CA · On-site
$108 - $135/hr
The work you do will impact beauty, as you deliver insights through sophisticated Marketing Mix models that shape how we connect with clients across every channel. You'll be part of a team that ...
Data Scientist, Marketing
New York, NY · On-site
$285K - $380K/yr
We are bringing marketing mix modeling in-house, and you will build and operate the econometrics toolkit - marketing mix modeling (MMM), geo experiments, synthetic controls, and incrementality ...
Data Scientist, Marketing
New York, NY · On-site
$285K - $380K/yr
We are bringing marketing mix modeling in-house, and you will build and operate the econometrics toolkit - marketing mix modeling (MMM), geo experiments, synthetic controls, and incrementality ...
Marketing Mix Modeling information
See salary details
$13.22 - $17.15
10% of jobs
$20.89 is the 25th percentile. Wages below this are outliers.
$17.15 - $21.09
16% of jobs
$21.09 - $25.02
13% of jobs
The median wage is $27.32 / hr.
$25.02 - $28.96
19% of jobs
$28.96 - $32.89
6% of jobs
$32.89 - $36.82
8% of jobs
$38.99 is the 75th percentile. Wages above this are outliers.
$36.82 - $40.76
5% of jobs
$40.76 - $44.69
4% of jobs
$44.69 - $48.62
4% of jobs
$48.62 - $52.56
8% of jobs
$52.56 - $56.49
6% of jobs
$13
$32
$56
How much do marketing mix modeling jobs pay per hour?
As of Aug 28, 2026, the average hourly pay for marketing mix modeling in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.
What is marketing mix modeling?
A Marketing Mix Modeling (MMM) job involves analyzing the impact of various marketing channels (such as TV, digital, radio, and print) on sales and business performance. Professionals in this role use statistical models and data analytics to measure the effectiveness of marketing campaigns, optimize budget allocation, and forecast future outcomes. They work with large datasets, apply econometric techniques, and collaborate with stakeholders to improve marketing strategies. Strong skills in data analysis, statistical modeling, and business acumen are essential for success in this role.
What does someone in marketing mix modeling do?
Professionals in Marketing Mix Modeling spend their days gathering and cleaning large sets of marketing and sales data, applying statistical models to understand the impact of various marketing channels, and developing insights to optimize marketing spend. They routinely collaborate with cross-functional teams such as marketing, finance, and data science to align strategies and present actionable recommendations. Regular tasks include data visualization, preparing reports for stakeholders, and responding to ad hoc analysis requests. The role is both analytical and consultative, requiring frequent communication with both technical and non-technical team members.
What are the key skills and qualifications needed to thrive in marketing mix modeling?
To thrive in Marketing Mix Modeling, you need a strong background in statistics, data analysis, and marketing principles, typically supported by a degree in economics, statistics, mathematics, or a related field. Familiarity with statistical software such as R, Python, SAS, or specialized marketing analytics tools, along with experience in handling large datasets, is highly valued. Exceptional problem-solving abilities, attention to detail, and effective communication skills are key soft skills for this position. These competencies are crucial for translating complex data into actionable business strategies that drive marketing ROI.
More about Marketing Mix Modeling jobs
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Cities with the most Marketing Mix Modeling job openings:
What are the most commonly searched types of Marketing Mix Modeling jobs?
The most popular types of Marketing Mix Modeling jobs are:
What states have the most Marketing Mix Modeling jobs?
States with the most job openings for Marketing Mix Modeling jobs include:
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Full-time
Re-posted 10 days ago
Marriott International rating
6.4
Based on 1,188 frontline employees who took The Breakroom Quiz
55th of 107 rated hotels
Job description
Job Summary:
Marriott International is a leading hospitality company, and they are seeking a Senior Manager, Marketing Mix Modeling Analytics. This role is responsible for delivering insights that optimize marketing performance through analytics initiatives such as marketing mix modeling and ROI analysis, while collaborating with marketing leaders and cross-functional teams to drive data-driven decision-making.
Responsibilities:
• Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights.
• Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership.
• Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making.
• Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets.
• Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics.
• Manage multiple projects simultaneously and prioritize based on business impact.
• Support development of KPI frameworks and measurement methodologies.
Qualifications:
Required:
• Bachelor’s degree in Business, Analytics, Statistics, or related field; advanced degree a plus.
• At least 5 years of experience in advanced analytics preferred.
• Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
• Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
• Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
• Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
• Ability to translate insights into strategic recommendations for business leaders.
Company:
Marriott International is a hospitality company that operates, franchises, and licenses hotels, residential, and timeshare properties. Founded in 1927, the company is headquartered in Bethesda, USA, with a team of 10001+ employees. The company is currently Late Stage.
Marriott International is a leading hospitality company, and they are seeking a Senior Manager, Marketing Mix Modeling Analytics. This role is responsible for delivering insights that optimize marketing performance through analytics initiatives such as marketing mix modeling and ROI analysis, while collaborating with marketing leaders and cross-functional teams to drive data-driven decision-making.
Responsibilities:
• Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights.
• Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership.
• Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making.
• Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets.
• Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics.
• Manage multiple projects simultaneously and prioritize based on business impact.
• Support development of KPI frameworks and measurement methodologies.
Qualifications:
Required:
• Bachelor’s degree in Business, Analytics, Statistics, or related field; advanced degree a plus.
• At least 5 years of experience in advanced analytics preferred.
• Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
• Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
• Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
• Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
• Ability to translate insights into strategic recommendations for business leaders.
Company:
Marriott International is a hospitality company that operates, franchises, and licenses hotels, residential, and timeshare properties. Founded in 1927, the company is headquartered in Bethesda, USA, with a team of 10001+ employees. The company is currently Late Stage.
What Marriott International employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Marriott International
Sourced by ZipRecruiter
Industry
Traveler accommodation and hospitality services
Company size
10,000+ Employees
Headquarters location
Bethesda, MD, US