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Marketing Mix Modeling Jobs in Washington (NOW HIRING)

Ra

Marketing Analytics Manager

Arlington, VA · On-site

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team ...

Ra

Marketing Analytics Manager

Washington, DC · On-site

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team ...

Ra

Marketing Analytics Senior Manager

Washington, DC

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team ...

Geico

Lead II, Media Strategy & Planning

Bethesda, MD · Hybrid

Help translate performance insights into actionable recommendations that inform future planning decisions. * Assist with marketing mix modeling reviews, test-and-learn initiatives, and measurement ...

Rover.com

Senior Marketing Manager

Washington, DC · Remote

As a Sr. Marketing Manager, you are the definitive architect of Rover's consideration engine. While ... You own the interpreting and application of Rover's Media Mix Modeling (MMM) for your channels as ...

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How much do marketing mix modeling jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for marketing mix modeling in Washington is $37.02, according to ZipRecruiter salary data. Most workers in this role earn between $24.52 and $48.99 per hour, depending on experience, location, and employer.

What is marketing mix modeling?

A Marketing Mix Modeling (MMM) job involves analyzing the impact of various marketing channels (such as TV, digital, radio, and print) on sales and business performance. Professionals in this role use statistical models and data analytics to measure the effectiveness of marketing campaigns, optimize budget allocation, and forecast future outcomes. They work with large datasets, apply econometric techniques, and collaborate with stakeholders to improve marketing strategies. Strong skills in data analysis, statistical modeling, and business acumen are essential for success in this role.

What does someone in marketing mix modeling do?

Professionals in Marketing Mix Modeling spend their days gathering and cleaning large sets of marketing and sales data, applying statistical models to understand the impact of various marketing channels, and developing insights to optimize marketing spend. They routinely collaborate with cross-functional teams such as marketing, finance, and data science to align strategies and present actionable recommendations. Regular tasks include data visualization, preparing reports for stakeholders, and responding to ad hoc analysis requests. The role is both analytical and consultative, requiring frequent communication with both technical and non-technical team members.

What are the key skills and qualifications needed to thrive in marketing mix modeling?

To thrive in Marketing Mix Modeling, you need a strong background in statistics, data analysis, and marketing principles, typically supported by a degree in economics, statistics, mathematics, or a related field. Familiarity with statistical software such as R, Python, SAS, or specialized marketing analytics tools, along with experience in handling large datasets, is highly valued. Exceptional problem-solving abilities, attention to detail, and effective communication skills are key soft skills for this position. These competencies are crucial for translating complex data into actionable business strategies that drive marketing ROI.

What are the most commonly searched types of Marketing Mix Modeling jobs in Washington?

The most popular types of Marketing Mix Modeling jobs in Washington are:

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Marketing Mix Modeling jobs near you
Infographic showing various Marketing Mix Modeling job openings in Washington as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 8% Part Time, 2% Temporary, and 5% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $77,005 per year, or $37 per hour.

Senior Manager, Marketing Mix Modeling Analytics

Bethesda, MD • On-site

Marriott International
Traveler Accommodation • 10K+ employees

6.4

Company rating: 6.4 out of 10

Based on 1,189 frontline employees who took The Breakroom Quiz

55th of 107 rated hotels

People enjoy working here

Recommended by students

Recommended by parents

Learn more about Marriott Internationalexternal

$100K - $158K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 4 days ago

Job description


The Senior Manager, Marketing Measurement Analytics (MMM) is a key contributor within Marriott's Enterprise Data, Analytics & AI organization, responsible for delivering insights that optimize marketing performance and inform strategic decision-making. This role focuses on analytics initiatives like marketing mix modeling, attribution, incrementality testing, and ROI analysis-enabling strategic data-driven decisions that improve engagement and maximize return on investment.
Working closely with marketing leaders and cross-functional teams, the Senior Manager conducts targeted analyses, interprets complex data, and translates findings into clear, actionable recommendations. By leveraging curated data assets and advanced analytics techniques, this position ensures marketing strategies are grounded in robust insights and aligned with enterprise priorities. The Senior Manager combines strong analytical expertise with business acumen and exceptional communication skills to influence decisions and drive measurable impact-helping Marriott maximize marketing performance and return on investment.
Requirements & Qualifications
  • Bachelor's degree in Business, Analytics, Statistics, or related field; advanced degree a plus.
  • At least 5 years of experience in advanced analytics preferred.
  • Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
  • Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
  • Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
  • Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
  • Ability to translate insights into strategic recommendations for business leaders.
Key Duties & Responsibilities
  • Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights.
  • Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership.
  • Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making.
  • Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets.
  • Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics.
  • Manage multiple projects simultaneously and prioritize based on business impact.
  • Support development of KPI frameworks and measurement methodologies.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About Us
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

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