We are bringing marketing mix modeling in-house, and you will build and operate the econometrics toolkit - marketing mix modeling (MMM), geo experiments, synthetic controls, and incrementality ...
We are bringing marketing mix modeling in-house, and you will build and operate the econometrics toolkit - marketing mix modeling (MMM), geo experiments, synthetic controls, and incrementality ...
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team ...
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team ...
Key job responsibilities - Oversee our marketing measurement science strategy and execution - including Marketing Mix Modeling (MMM), Randomized Controlled Trials (RCTs), incrementality testing, and ...
New
Key job responsibilities - Oversee our marketing measurement science strategy and execution - including Marketing Mix Modeling (MMM), Randomized Controlled Trials (RCTs), incrementality testing, and ...
New
As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: * Deliver ...
As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: * Deliver ...
Director, Marketing Analytics
Bellevue, WA · On-site
$240K - $330K/yr
AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling * Google Analytics (GA4) or Adobe Analytics expertise * SQL proficiency * Growth marketing or demand gen background
Director, Marketing Analytics
Bellevue, WA · On-site
$240K - $330K/yr
AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling * Google Analytics (GA4) or Adobe Analytics expertise * SQL proficiency * Growth marketing or demand gen background
Key job responsibilities - Oversee our marketing measurement science strategy and execution - including Marketing Mix Modeling (MMM), Randomized Controlled Trials (RCTs), incrementality testing, and ...
New
Key job responsibilities - Oversee our marketing measurement science strategy and execution - including Marketing Mix Modeling (MMM), Randomized Controlled Trials (RCTs), incrementality testing, and ...
New
As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: * Deliver ...
As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: * Deliver ...
Staff Engineer - Data Platform - Seattle
Seattle, WA · On-site
$240K - $260K/yr
The Role Haus's data engineering team powers the entire incrementality platform - every causal experiment, every marketing mix model, every dollar of ad spend we help our customers reallocate runs on ...
Staff Engineer - Data Platform - Seattle
Seattle, WA · On-site
$240K - $260K/yr
The Role Haus's data engineering team powers the entire incrementality platform - every causal experiment, every marketing mix model, every dollar of ad spend we help our customers reallocate runs on ...
Applied Scientist III
Seattle, WA · On-site
Responsibilities : • Develop and enhance Marketing Mix Models (MMM) to measure channel effectiveness, optimize budget allocation, and quantify ROI across marketing investments. • Build and refine ...
Applied Scientist III
Seattle, WA · On-site
Responsibilities : • Develop and enhance Marketing Mix Models (MMM) to measure channel effectiveness, optimize budget allocation, and quantify ROI across marketing investments. • Build and refine ...
... marketing mix, a solid understanding of lead management processes, and experience working cross ... models, and joint go-to-market motions • Strong technical background with ability to translate ...
... marketing mix, a solid understanding of lead management processes, and experience working cross ... models, and joint go-to-market motions • Strong technical background with ability to translate ...
Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies. * Strong communication and presentation skills with experience ...
Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies. * Strong communication and presentation skills with experience ...
Manager, Marketing Analytics
Seattle, WA · On-site
Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies. * Strong communication and presentation skills with experience ...
Manager, Marketing Analytics
Seattle, WA · On-site
Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies. * Strong communication and presentation skills with experience ...
Director of Growth Marketing
Seattle, WA · Hybrid
$184K - $230K/yr
... mix modeling. * Drive Executional Excellence: Ensure the team executes with rigor across pacing ... Lead and grow a team of media buyers and marketing managers, setting the operating rhythms, talent ...
Director of Growth Marketing
Seattle, WA · Hybrid
$184K - $230K/yr
... mix modeling. * Drive Executional Excellence: Ensure the team executes with rigor across pacing ... Lead and grow a team of media buyers and marketing managers, setting the operating rhythms, talent ...
Principal Data Scientists
Bellevue, WA · On-site
$196.91 - $224/hr
Contribute to the design, innovation and refinement of media attribution models including Marketing Mix Modeling and Multi-Touch Attribution to evaluate marketing effectiveness and align attribution ...
New
Principal Data Scientists
Bellevue, WA · On-site
$196.91 - $224/hr
Contribute to the design, innovation and refinement of media attribution models including Marketing Mix Modeling and Multi-Touch Attribution to evaluate marketing effectiveness and align attribution ...
New
Senior Data Scientist - Growth Marketing
Seattle, WA · On-site +1
Multi-touch attribution, media mix modeling, or incrementality testing at scale * CDPs (ActionIQ, Segment) and marketing platforms (Marketo, Salesforce) * Causal inference methods geo experiments ...
Senior Data Scientist - Growth Marketing
Seattle, WA · On-site +1
Multi-touch attribution, media mix modeling, or incrementality testing at scale * CDPs (ActionIQ, Segment) and marketing platforms (Marketo, Salesforce) * Causal inference methods geo experiments ...
Senior Full Stack Engineer - Seattle
Seattle, WA · On-site
$200K - $230K/yr
... marketing mix modeling accessible to businesses of all sizes-automating the heavy lifting of experiment design, data processing, and insights generation. Haus works with leading brands like FanDuel ...
Senior Full Stack Engineer - Seattle
Seattle, WA · On-site
$200K - $230K/yr
... marketing mix modeling accessible to businesses of all sizes-automating the heavy lifting of experiment design, data processing, and insights generation. Haus works with leading brands like FanDuel ...
Senior Marketing Manager
Seattle, WA · On-site
As a Sr. Marketing Manager, you are the definitive architect of Rover's consideration engine. While ... You own the interpreting and application of Rover's Media Mix Modeling (MMM) for your channels as ...
Senior Marketing Manager
Seattle, WA · On-site
As a Sr. Marketing Manager, you are the definitive architect of Rover's consideration engine. While ... You own the interpreting and application of Rover's Media Mix Modeling (MMM) for your channels as ...
... mix to maximize marketing driven pipeline opportunity. To be successful in this role, you will work ... model. This role will lead marketing the Amazon Business platform to Amazonians across the ...
... mix to maximize marketing driven pipeline opportunity. To be successful in this role, you will work ... model. This role will lead marketing the Amazon Business platform to Amazonians across the ...
... mix to maximize marketing driven pipeline opportunity. To be successful in this role, you will work ... model. This role will lead marketing the Amazon Business platform to Amazonians across the ...
... mix to maximize marketing driven pipeline opportunity. To be successful in this role, you will work ... model. This role will lead marketing the Amazon Business platform to Amazonians across the ...
Senior Marketing Manager
Seattle, WA · Hybrid
As a Sr. Marketing Manager, you are the definitive architect of Rover's consideration engine. While ... You own the interpreting and application of Rover's Media Mix Modeling (MMM) for your channels as ...
Quick apply
Senior Marketing Manager
Seattle, WA · Hybrid
As a Sr. Marketing Manager, you are the definitive architect of Rover's consideration engine. While ... You own the interpreting and application of Rover's Media Mix Modeling (MMM) for your channels as ...
Marketing Mix Modeling information
See Renton, WA salary details
$14.87 - $19.30
10% of jobs
$23.50 is the 25th percentile. Wages below this are outliers.
$19.30 - $23.72
16% of jobs
$23.72 - $28.15
13% of jobs
The median wage is $30.73 / hr.
$28.15 - $32.57
19% of jobs
$32.57 - $36.99
6% of jobs
$36.99 - $41.42
8% of jobs
$43.85 is the 75th percentile. Wages above this are outliers.
$41.42 - $45.84
5% of jobs
$45.84 - $50.27
4% of jobs
$50.27 - $54.69
4% of jobs
$54.69 - $59.12
8% of jobs
$59.12 - $63.54
6% of jobs
$14
$36
$63
How much do marketing mix modeling jobs pay per hour?
What does someone in marketing mix modeling do?
Professionals in Marketing Mix Modeling spend their days gathering and cleaning large sets of marketing and sales data, applying statistical models to understand the impact of various marketing channels, and developing insights to optimize marketing spend. They routinely collaborate with cross-functional teams such as marketing, finance, and data science to align strategies and present actionable recommendations. Regular tasks include data visualization, preparing reports for stakeholders, and responding to ad hoc analysis requests. The role is both analytical and consultative, requiring frequent communication with both technical and non-technical team members.
What are the key skills and qualifications needed to thrive in marketing mix modeling?
To thrive in Marketing Mix Modeling, you need a strong background in statistics, data analysis, and marketing principles, typically supported by a degree in economics, statistics, mathematics, or a related field. Familiarity with statistical software such as R, Python, SAS, or specialized marketing analytics tools, along with experience in handling large datasets, is highly valued. Exceptional problem-solving abilities, attention to detail, and effective communication skills are key soft skills for this position. These competencies are crucial for translating complex data into actionable business strategies that drive marketing ROI.
What is marketing mix modeling?
A Marketing Mix Modeling (MMM) job involves analyzing the impact of various marketing channels (such as TV, digital, radio, and print) on sales and business performance. Professionals in this role use statistical models and data analytics to measure the effectiveness of marketing campaigns, optimize budget allocation, and forecast future outcomes. They work with large datasets, apply econometric techniques, and collaborate with stakeholders to improve marketing strategies. Strong skills in data analysis, statistical modeling, and business acumen are essential for success in this role.

Job description
As part of our growing Data Science and Analytics team, you will own the measurement strategy behind Anthropic's marketing investment. This is a foundational role, building marketing measurement at Anthropic from the ground up.
Your first focus is paid media. We are bringing marketing mix modeling in-house, and you will build and operate the econometrics toolkit - marketing mix modeling (MMM), geo experiments, synthetic controls, and incrementality testing - that tells us which marketing investments actually drive growth, working in close partnership with our paid marketing data scientist. From there, you'll extend the same causal rigor to lifecycle and other marketing programs: defining success metrics oriented on activation and sustained usage, and building self-serve measurement that scales beyond any one embedded analyst.
Key responsibilities- Own incrementality measurement for paid media: build and operate our in-house marketing mix model, and design the geo experiments, synthetic-control studies, and holdouts that validate and calibrate it
- Translate measurement results into budget and channel recommendations that shape how marketing invests
- Establish primary success metrics and guardrails for lifecycle marketing, anchored on activation and active usage rather than reach
- Develop hypotheses on marketing interventions, design experiments or causal inference studies, analyze results, and make recommendations based on impact to key metrics
- Make marketing measurement self-serve by establishing the metrics, tooling, and best practices that let marketing partners answer routine questions without a data scientist in the loop
- Present complex technical analyses and recommendations to both technical and non-technical audiences
- Hands-on experience with marketing incrementality methods, including marketing mix modeling, geo experiments, synthetic controls, and A/B or holdout testing at scale
- Proficiency with causal inference and machine learning methods, and judgment about when each is appropriate
- Proficiency with Python and SQL
- Experience applying data science within a Marketing or Growth context
- Ability to communicate complex analyses as clear recommendations for non-technical audiences
- 7+ years of experience in data science, with significant time embedded in Marketing or Growth teams
- Experience building measurement frameworks from the ground up, moving teams from descriptive reporting toward causal understanding
- A track record of translating complex analyses into recommendations that senior marketing stakeholders act on
- Experience bringing marketing mix modeling in-house, or operating one end-to-end rather than through a vendor
- Experience defining activation metrics and lifecycle measurement for a product-led business
- Background at consumption-based, multi-product companies serving both consumers and enterprises
- Comfort setting direction and making decisions when requirements are still taking shape
- An interest in Anthropic's mission of building safe and beneficial AI
About Anthropic
Sourced by ZipRecruiter
Company size
11 - 50 Employees
Headquarters location
Daly City, CA, US
Year founded
2021