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Director Marketing Mix Modeling Jobs (NOW HIRING)

Goodyear

Senior Director Marketing, Americas

Akron, OH · On-site

$190 - $280/hr

## Senior Director, Marketing, AmericasApplylocations: US OH Akron Corp Hdqtrstime type: Full ... Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics ...

AmeriSave Mortgage Corp.

The Director will oversee measurement efforts across conversion rate optimization (CRO), marketing ... Lead large-scale measurement initiatives including Marketing Mix Modeling (MMM), incrementality ...

Mondo

Director, Performance Marketing

Manhattan, NY · Remote

$55 - $65/hr

Director, Paid & Retail Media Location-Type: Remote EST hours Start Date Is: ASAP Duration ... Oversee Marketing Mix Modeling (MMM) reporting and performance analysis to evaluate media ...

Anthropic

Data Scientist, Marketing

Seattle, WA

We are bringing marketing mix modeling in-house, and you will build and operate the econometrics toolkit - marketing mix modeling (MMM), geo experiments, synthetic controls, and incrementality ...

URBN

URBN Analyst, Marketing Mix

Philadelphia, PA · On-site

Role Summary URBN is hiring an Analyst, Marketing Mix with experience in Multi Touch Attribution (MTA) and Marketing Mix Models (MMM) to help better measure and optimize the effectiveness of our ...

Scopely

Senior Data Scientist, Marketing

San Francisco, CA

$101K - $126K/yr

Contribute to marketing mix modeling (MMM) and other aggregate measurement approaches to evaluate ... Direct Marketing * Build and maintain reliable datasets and ETL workflows that ingest and transform ...

URBN

URBN Analyst, Marketing Mix

Philadelphia, PA · On-site

Role Summary URBN is hiring an Analyst, Marketing Mix with experience in Multi Touch Attribution (MTA) and Marketing Mix Models (MMM) to help better measure and optimize the effectiveness of our ...

Scopely

Data Scientist, Marketing

San Francisco, CA · On-site

Contribute to marketing mix modeling (MMM) and other aggregate measurement approaches to evaluate ... Direct Marketing * Build and maintain reliable datasets and ETL workflows that ingest and transform ...

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Director Marketing Mix Modeling information

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$34K

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How much do director marketing mix modeling jobs pay per year?

As of Aug 7, 2026, the average yearly pay for director marketing mix modeling in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What is the difference between Director Marketing Mix Modeling vs Marketing Data Analyst?

AspectDirector Marketing Mix ModelingMarketing Data Analyst
CredentialsAdvanced degrees in marketing, statistics, or data science; extensive experienceBachelor's or master's in marketing, statistics, or related field
Work EnvironmentStrategic leadership, cross-department collaboration, executive reportingData collection, analysis, reporting, and supporting marketing teams
Employer & Industry UsageMarketing agencies, large corporations, retail, consumer goodsMarketing departments, agencies, e-commerce, retail

The main difference is that the Director Marketing Mix Modeling oversees strategic development and high-level modeling initiatives, while the Marketing Data Analyst focuses on data analysis and supporting marketing strategies. The director leads teams and makes executive decisions, whereas analysts provide insights to inform those decisions.

What is a director marketing mix modeling?

A Director of Marketing Mix Modeling leads the strategy, development, and execution of marketing mix models (MMM) to measure and optimize the effectiveness of various marketing channels. This role involves analyzing large datasets to determine how different media and marketing tactics contribute to sales and other business outcomes. The director collaborates with marketing, finance, and analytics teams to provide actionable insights that inform budget allocation and campaign strategies. Strong leadership, analytical skills, and experience with statistical modeling are essential for success in this position.

What are the key skills and qualifications needed to thrive as a director marketing mix modeling?

To thrive as a Director of Marketing Mix Modeling, you need advanced expertise in statistics, econometrics, and data analysis, typically supported by a degree in a quantitative field and several years of marketing analytics experience. Proficiency with analytical tools such as Python, R, SQL, and specialized marketing mix modeling software, along with knowledge of data visualization platforms, is essential. Strong leadership, strategic thinking, and clear communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure the effective translation of complex data into strategic marketing recommendations that drive business growth.

What are some common challenges a director marketing mix modeling faces when integrating data from multiple sources?

A Director of Marketing Mix Modeling often encounters challenges related to data consistency, quality, and compatibility when aggregating information from diverse channels such as digital marketing, traditional media, and sales systems. Ensuring accurate alignment of metrics and time frames across these sources is essential for building reliable models. Additionally, negotiating access to proprietary or siloed data within large organizations can require strong cross-functional collaboration and communication skills. Addressing these obstacles effectively is key to creating actionable insights and driving strategic marketing decisions.
More about Director Marketing Mix Modeling jobs
What cities are hiring for Director Marketing Mix Modeling jobs? Cities with the most Director Marketing Mix Modeling job openings:
What are the most commonly searched types of Marketing Mix Modeling jobs? The most popular types of Marketing Mix Modeling jobs are:
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Director Marketing Mix Modeling jobs near you
Infographic showing various Director Marketing Mix Modeling job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Senior Manager, Marketing Mix Modeling Analytics

Marriott International

Remote

Full-time

Re-posted 19 days ago

Marriott International rating

6.4

Company rating: 6.4 out of 10

Based on 1,183 frontline employees who took The Breakroom Quiz

53rd of 108 rated hotels

Job description

Job Summary:
Marriott International is a leading hospitality company, and they are seeking a Senior Manager, Marketing Mix Modeling Analytics. This role is responsible for delivering insights that optimize marketing performance through analytics initiatives such as marketing mix modeling and ROI analysis, while collaborating with marketing leaders and cross-functional teams to drive data-driven decision-making.
Responsibilities:
• Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights.
• Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership.
• Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making.
• Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets.
• Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics.
• Manage multiple projects simultaneously and prioritize based on business impact.
• Support development of KPI frameworks and measurement methodologies.
Qualifications:
Required:
• Bachelor’s degree in Business, Analytics, Statistics, or related field; advanced degree a plus.
• At least 5 years of experience in advanced analytics preferred.
• Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
• Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
• Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
• Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
• Ability to translate insights into strategic recommendations for business leaders.
Company:
Marriott International is a hospitality company that operates, franchises, and licenses hotels, residential, and timeshare properties. Founded in 1927, the company is headquartered in Bethesda, USA, with a team of 10001+ employees. The company is currently Late Stage.

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