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Director Marketing Mix Modeling Jobs (NOW HIRING)

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Data Scientist, Marketing Analytics

Memphis, TN · On-site

... ideally with direct exposure to marketing measurement in a retail, or omnichannel environment ... Marketing Mix Modeling: Serve as the internal analytical counterpart to our Marketing Mix Modeling ...

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Director Marketing Mix Modeling information

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$34K

$104.4K

$181.5K

How much do director marketing mix modeling jobs pay per year?

As of Aug 7, 2026, the average yearly pay for director marketing mix modeling in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What is the difference between Director Marketing Mix Modeling vs Marketing Data Analyst?

AspectDirector Marketing Mix ModelingMarketing Data Analyst
CredentialsAdvanced degrees in marketing, statistics, or data science; extensive experienceBachelor's or master's in marketing, statistics, or related field
Work EnvironmentStrategic leadership, cross-department collaboration, executive reportingData collection, analysis, reporting, and supporting marketing teams
Employer & Industry UsageMarketing agencies, large corporations, retail, consumer goodsMarketing departments, agencies, e-commerce, retail

The main difference is that the Director Marketing Mix Modeling oversees strategic development and high-level modeling initiatives, while the Marketing Data Analyst focuses on data analysis and supporting marketing strategies. The director leads teams and makes executive decisions, whereas analysts provide insights to inform those decisions.

What is a director marketing mix modeling?

A Director of Marketing Mix Modeling leads the strategy, development, and execution of marketing mix models (MMM) to measure and optimize the effectiveness of various marketing channels. This role involves analyzing large datasets to determine how different media and marketing tactics contribute to sales and other business outcomes. The director collaborates with marketing, finance, and analytics teams to provide actionable insights that inform budget allocation and campaign strategies. Strong leadership, analytical skills, and experience with statistical modeling are essential for success in this position.

What are the key skills and qualifications needed to thrive as a director marketing mix modeling?

To thrive as a Director of Marketing Mix Modeling, you need advanced expertise in statistics, econometrics, and data analysis, typically supported by a degree in a quantitative field and several years of marketing analytics experience. Proficiency with analytical tools such as Python, R, SQL, and specialized marketing mix modeling software, along with knowledge of data visualization platforms, is essential. Strong leadership, strategic thinking, and clear communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure the effective translation of complex data into strategic marketing recommendations that drive business growth.

What are some common challenges a director marketing mix modeling faces when integrating data from multiple sources?

A Director of Marketing Mix Modeling often encounters challenges related to data consistency, quality, and compatibility when aggregating information from diverse channels such as digital marketing, traditional media, and sales systems. Ensuring accurate alignment of metrics and time frames across these sources is essential for building reliable models. Additionally, negotiating access to proprietary or siloed data within large organizations can require strong cross-functional collaboration and communication skills. Addressing these obstacles effectively is key to creating actionable insights and driving strategic marketing decisions.
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What cities are hiring for Director Marketing Mix Modeling jobs? Cities with the most Director Marketing Mix Modeling job openings:
What are the most commonly searched types of Marketing Mix Modeling jobs? The most popular types of Marketing Mix Modeling jobs are:
What states have the most Director Marketing Mix Modeling jobs? States with the most job openings for Director Marketing Mix Modeling jobs include:
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Director Marketing Mix Modeling jobs near you
Infographic showing various Director Marketing Mix Modeling job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Director, Marketing Strategy & Performance

Marriott

Bethesda, MD • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 16 days ago

Marriott International rating

6.4

Company rating: 6.4 out of 10

Based on 1,183 frontline employees who took The Breakroom Quiz

53rd of 108 rated hotels

Job description

JOB SUMMARY

The Director of Marketing Strategy & Performance will lead Marriott International's Marketing Return on Investment (ROI) global program and spearhead high-impact strategic initiatives to build and scale best-in-class marketing performance capabilities. This role is accountable for advancing a rigorous, insight-driven approach to marketing investment decisions that optimize effectiveness, accelerate growth, and strengthen long-term brand value.

This leader will own the vision, design, and execution of Marriott International's marketing measurement framework, including standing up advanced capabilities such as marketing mix modeling (MMM), experimentation, and performance analytics, in partnership with analytics teams. The Director will translate complex data into actionable insights to create data-driven guidance that informs revenue optimization and brand-building strategies. A core expectation of the role is to lead change management and champion these capabilities across the global marketing organization, embedding measurement into planning, investment, and decision-making processes.

The ideal candidate will have experience with marketing and measurement, e.g. A/B testing, media mix models (MMM), as well as a strong business sense, problem solving capabilities, and a willingness to rapidly ramp up on a new way of working. The role is built for a self-starter, quantitative thinker, someone comfortable pushing for structured insights amidst a global and complex organization, and someone excited about building a data-driven marketing organization\

CANDIDATE PROFILE

Education and Experience Required

4-year degree from an accredited university in statistics, marketing, business, or related degree

Seven or more years of experience in marketing, strategy, business consultancy or advisory roles.

Proven track record of managing and executing multiple strategic projects simultaneously and successfully.

Strong critical thinking and problem-solving skills.

Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)

Excellent stakeholder management and interpersonal skills.

Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently.

Demonstrated ability to drive and implement change initiatives.

Education and Experience Preferred

MBA or other relevant graduate degree (e.g., data science, business analytics)

Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)

CORE WORK ACTIVITES

Role Responsibilities/Duties:

Lead and oversee marketing performance projects, particularly related to marketing mix models.

Lead the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities.

Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution.

Gain alignment and buy-in from senior stakeholders to secure project initiatives' sponsorship.

Manage complex stakeholder interactions to drive project success.

Partner with Analytics and Finance teams and external partners on processes related to marketing measurement.

Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes.

Demonstrate strong critical thinking skills in project planning and execution.

Willingly undertake and excel in challenging projects and initiatives.

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. 

Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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