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Director Marketing Mix Modeling Jobs in Ridgefield, CT

ggi

Commercial Analytics Senior Manager

Brookfield, CT · Remote

Director of Marketing Operations & Analytics Location: Remote About the Role: Greenfield is looking ... Exposure to marketing mix modeling, predictive analytics, causal inference, or demand/pipeline ...

ggi

Commercial Analytics Senior Manager

Brookfield, CT · Remote

Director of Marketing Operations & Analytics Location: Remote About the Role: Greenfield is looking ... Exposure to marketing mix modeling, predictive analytics, causal inference, or demand/pipeline ...

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All JobsDirector Marketing Mix Modeling JobsDirector Marketing Mix Modeling Jobs in Ridgefield, CT

Director Marketing Mix Modeling information

See Ridgefield, CT salary details

$33.9K

$104K

$180.8K

How much do director marketing mix modeling jobs pay per year?

As of Jun 14, 2026, the average yearly pay for director marketing mix modeling in Ridgefield, CT is $104,024.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,200.00 and $131,000.00 per year, depending on experience, location, and employer.

What is the difference between Director Marketing Mix Modeling vs Marketing Data Analyst?

AspectDirector Marketing Mix ModelingMarketing Data Analyst
CredentialsAdvanced degrees in marketing, statistics, or data science; extensive experienceBachelor's or master's in marketing, statistics, or related field
Work EnvironmentStrategic leadership, cross-department collaboration, executive reportingData collection, analysis, reporting, and supporting marketing teams
Employer & Industry UsageMarketing agencies, large corporations, retail, consumer goodsMarketing departments, agencies, e-commerce, retail

The main difference is that the Director Marketing Mix Modeling oversees strategic development and high-level modeling initiatives, while the Marketing Data Analyst focuses on data analysis and supporting marketing strategies. The director leads teams and makes executive decisions, whereas analysts provide insights to inform those decisions.

What are Director Marketing Mix Modeling roles?

A Director of Marketing Mix Modeling leads the strategy, development, and execution of marketing mix models (MMM) to measure and optimize the effectiveness of various marketing channels. This role involves analyzing large datasets to determine how different media and marketing tactics contribute to sales and other business outcomes. The director collaborates with marketing, finance, and analytics teams to provide actionable insights that inform budget allocation and campaign strategies. Strong leadership, analytical skills, and experience with statistical modeling are essential for success in this position.

What are the key skills and qualifications needed to thrive as a Director of Marketing Mix Modeling, and why are they important?

To thrive as a Director of Marketing Mix Modeling, you need advanced expertise in statistics, econometrics, and data analysis, typically supported by a degree in a quantitative field and several years of marketing analytics experience. Proficiency with analytical tools such as Python, R, SQL, and specialized marketing mix modeling software, along with knowledge of data visualization platforms, is essential. Strong leadership, strategic thinking, and clear communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure the effective translation of complex data into strategic marketing recommendations that drive business growth.

What are some common challenges a Director of Marketing Mix Modeling faces when integrating data from multiple sources?

A Director of Marketing Mix Modeling often encounters challenges related to data consistency, quality, and compatibility when aggregating information from diverse channels such as digital marketing, traditional media, and sales systems. Ensuring accurate alignment of metrics and time frames across these sources is essential for building reliable models. Additionally, negotiating access to proprietary or siloed data within large organizations can require strong cross-functional collaboration and communication skills. Addressing these obstacles effectively is key to creating actionable insights and driving strategic marketing decisions.
What cities near Ridgefield, CT are hiring for Director Marketing Mix Modeling jobs? Cities near Ridgefield, CT with the most Director Marketing Mix Modeling job openings:
Director Marketing Mix Modeling jobs near you

Director, Insights & Analytics

Mediassociates: Media Buying & Planning Agency

Sandy Hook, CT • On-site, Remote

Full-time

Posted 2 days ago

Job description

Overview:

Mediassociates is a leading independent media planning, buying and analytics agency located in the greater NYC Metro Area, dedicated to proactively guiding clients through the ongoing revolution in media and technology to achieve better business results. Our growth has been built on having a transparent data lens that measures the impact of advertising on our clients' business.

Job Description:

Mediassociates is seeking an Insights & Analytics Director to serve as a senior, client-facing analytics leader with deep expertise in Marketing Mix Modeling (MMM), performance analytics, and strategic storytelling. This individual will play a critical role in interpreting MMM outputs, translating complex modeling and performance results into actionable business recommendations, and delivering polished, executive-ready presentations.
This role will support 4-6 MMM engagements annually, with the opportunity to scale MMM capabilities across the broader client portfolio. In addition, the position will support ongoing client performance reporting and insight development, helping translate campaign results into clear strategic guidance for both clients and internal teams. The ideal candidate combines technical fluency in MMM methodologies with strong commercial acumen, presentation skills, and the ability to identify growth opportunities within existing accounts.
The position operates within a matrixed analytics environment. The individual will work closely with offshore modeling teams, internal analysts, planners, and account teams to bring MMM and performance insights to life. A key component of the role will include training and enabling broader agency teams to effectively understand and deliver MMM-driven insights so that analytics capabilities can scale across the organization.

Roles & Responsibilities:

  • Serve as the primary client-facing lead for Marketing Mix Modeling engagements, including insights development, storytelling, and executive presentations.
  • Work with our media planning and buying teams to translate MMM results (saturation curves, sales drivers, scenario planning outputs, etc.) into clear business implications and media investment strategies.
  • Partner with internal analytics and offshore modeling teams to ensure model integrity, proper interpretation, and quality control.
  • Develop client-ready presentations for MMM, QBRs, brand lift studies, forecasting initiatives, and other performance reporting needs.
  • Operate effectively within a matrixed team environment, partnering with Account, Planning, Activation, and Technology teams to integrate MMM insights into media planning and optimization.
  • Train and mentor internal teams on how to interpret MMM results and incorporate insights into strategic recommendations and client communications.
  • Identify cross-sell and upsell opportunities tied to measurement and advanced analytics services.
  • Support expansion of MMM capability across additional clients, including scoping and proposal development.
  • Establish best practices for insight storytelling and standardized MMM presentation frameworks.
  • Contribute to agency thought leadership around measurement and ROI-driven media strategy.

Skills & Experience:

  • 10+ years of experience in marketing analytics, media measurement, or related analytical roles.
  • Direct experience interpreting Marketing Mix Models (MMM) and translating outputs into strategic recommendations.
  • Strong understanding of ROI modeling, incrementality, forecasting, experimentation, and statistical concepts.
  • Proven ability to present complex analytical findings to senior stakeholders.
  • Experience building executive-level decks in PowerPoint and synthesizing data into compelling narratives.
  • Understanding of digital and offline media ecosystems.
  • Strong project management skills and ability to manage multiple client engagements.
  • Commercial mindset with experience supporting new business or analytics-driven upsell opportunities.

Our office is located in Newtown, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.

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