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Director Marketing Mix Modeling Jobs in Ridgefield, CT

Walmart

Director, Product Marketing

White Plains, NY · On-site

$132K - $264K/yr

We are seeking a Director, Cross-Platform Product Marketing to lead a newly created function that ... This leader will define the strategy, operating model, and performance standards for the team, and ...

Gartner

Conferences Marketing Manager

Stamford, CT · On-site +1

Leverage analytics tools and survey data to optimize channel mix and campaign ROI, continually ... Minimum 5 years' experience in B2B/B2C acquisition, paid growth, and digital marketing, with direct ...

Gartner

Conferences Marketing Manager

Stamford, CT · On-site

Leverage analytics tools and survey data to optimize channel mix and campaign ROI, continually ... Minimum 5 years' experience in B2B/B2C acquisition, paid growth, and digital marketing, with direct ...

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Director Marketing Mix Modeling information

See Ridgefield, CT salary details

$33.9K

$104K

$180.8K

How much do director marketing mix modeling jobs pay per year?

As of Aug 19, 2026, the average yearly pay for director marketing mix modeling in Ridgefield, CT is $104,024.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,200.00 and $131,000.00 per year, depending on experience, location, and employer.

What is a director marketing mix modeling?

A Director of Marketing Mix Modeling leads the strategy, development, and execution of marketing mix models (MMM) to measure and optimize the effectiveness of various marketing channels. This role involves analyzing large datasets to determine how different media and marketing tactics contribute to sales and other business outcomes. The director collaborates with marketing, finance, and analytics teams to provide actionable insights that inform budget allocation and campaign strategies. Strong leadership, analytical skills, and experience with statistical modeling are essential for success in this position.

What are the key skills and qualifications needed to thrive as a director marketing mix modeling?

To thrive as a Director of Marketing Mix Modeling, you need advanced expertise in statistics, econometrics, and data analysis, typically supported by a degree in a quantitative field and several years of marketing analytics experience. Proficiency with analytical tools such as Python, R, SQL, and specialized marketing mix modeling software, along with knowledge of data visualization platforms, is essential. Strong leadership, strategic thinking, and clear communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure the effective translation of complex data into strategic marketing recommendations that drive business growth.

What are some common challenges a director marketing mix modeling faces when integrating data from multiple sources?

A Director of Marketing Mix Modeling often encounters challenges related to data consistency, quality, and compatibility when aggregating information from diverse channels such as digital marketing, traditional media, and sales systems. Ensuring accurate alignment of metrics and time frames across these sources is essential for building reliable models. Additionally, negotiating access to proprietary or siloed data within large organizations can require strong cross-functional collaboration and communication skills. Addressing these obstacles effectively is key to creating actionable insights and driving strategic marketing decisions.

What is the difference between Director Marketing Mix Modeling vs Marketing Data Analyst?

AspectDirector Marketing Mix ModelingMarketing Data Analyst
CredentialsAdvanced degrees in marketing, statistics, or data science; extensive experienceBachelor's or master's in marketing, statistics, or related field
Work EnvironmentStrategic leadership, cross-department collaboration, executive reportingData collection, analysis, reporting, and supporting marketing teams
Employer & Industry UsageMarketing agencies, large corporations, retail, consumer goodsMarketing departments, agencies, e-commerce, retail

The main difference is that the Director Marketing Mix Modeling oversees strategic development and high-level modeling initiatives, while the Marketing Data Analyst focuses on data analysis and supporting marketing strategies. The director leads teams and makes executive decisions, whereas analysts provide insights to inform those decisions.

What cities near Ridgefield, CT are hiring for Director Marketing Mix Modeling jobs?

Cities near Ridgefield, CT with the most Director Marketing Mix Modeling job openings:

Director Marketing Mix Modeling jobs near you

Director, Product Marketing

Walmart

White Plains, NY • On-site

$132K - $264K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,451 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers

Job description

Position Summary... What you'll do...
We are seeking a Director, Cross-Platform Product Marketing to lead a newly created function that drives cross-platform adoption and attach rates, and competitive intelligence across priority verticals, internal platform capabilities, and international markets. This leader will define the strategy, operating model, and performance standards for the team, and will build the foundation for how cross-platform product marketing scales across the organization. 
This is a high-impact leadership role for someone who can build and develop a high-performing team, set clear expectations, manage performance effectively, and influence decisions across a matrixed organization. The ideal candidate brings strong product marketing judgment, commercial thinking, competitive rigor, and the ability to turn strategy into action. 
What you’ll do 
  • Lead cross-platform product marketing strategy across vertical-facing, international, and internal platform audiences.  
  • Build vertical-specific adoption strategies and product attach playbooks that help move advertisers from siloed product buy to platform-level buy.  
  • Partner closely with PMM leaders and teams to extend product-specific positioning, launch plans, and adoption motions into cross-solution attach, cross-sell, and upsell plays.  
  • Develop GTM approaches, messaging, and launch plans that connect product capabilities to advertiser needs and business outcomes.  
  • Drive local GTM customization and adoption strategies for international markets, ensuring product capabilities are translated into locally relevant positioning, enablement, and market voice.  
  • Drive roadmap inbound, GTM, and adoption for foundational internal platform capabilities that support the advertising ecosystem.  
  • Work with Product, Sales, Strategy, Measurement Insights, Marketing, and other stakeholders to identify adoption opportunities, remove blockers, and accelerate business impact.  
  • Set the competitive intelligence operating model for the Walmart Connect PMM organization, including standards for research quality, analysis, and insight generation.  
  • Lead priority competitive analyses that inform product strategy, GTM decisions, positioning, and adoption planning.  
  • Enable the PMM organization to scale competitive learning through repeatable tools, templates, and best practices.  
  • Build, recruit, coach, and develop a high-performing team with clear accountability, strong performance standards, and a culture of ownership and collaboration.  
  • Set goals, operating rhythms, and performance review cadences that keep the team aligned, productive, and focused on impact.  
  • Provide frequent feedback, development, and coaching to strengthen judgment, raise the quality bar, and grow future leaders.  
  • Influence senior partners across Product, Sales, Strategy, Measurement Insights, Marketing, and PMM leadership to keep execution aligned and moving quickly.  
What you’ll bring 
  • 10+ years of experience in Product Marketing, GTM, Marketing Strategy, or a related field.  
  • 5+ years of team and people leadership experience 
  • Experience leading director-level or multi-workstream teams or functions.  
  • Proven success driving GTM, messaging, launches, sales enablement, competitive positioning, and adoption strategy.  
  • Strong cross-functional leadership skills with the ability to align Product, Sales, Strategy, Measurement Insights, Marketing, and PMM partners.  
  • Demonstrated ability to influence senior stakeholders and drive decisions in a matrixed environment.  
  • Experience building operating models, playbooks, and scalable processes for a growing team.  
  • Strong analytical skills and comfort translating data, market signals, and customer feedback into clear recommendations.  
  • Experience supporting multi-product, platform, or ecosystem-based businesses.  
  • Experience in retail media, advertising technology, or other complex platform environments is preferred.  
  • Experience supporting international markets is preferred.  
Why this role matters 
This is an opportunity to build a new team, define a new operating model, and shape how cross-platform product marketing drives growth across the business. The work will touch product strategy, launch execution, adoption, and competitive intelligence, with real influence on how the organization grows across markets and product areas. 

Respect the Individual Builds highperforming teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all
Respect the Individual Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent
Respect the Individual Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action
Act with Integrity Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts
Act with Integrity Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values
Act with Integrity Acts as an altruistic servant leader and is consistently humble selfaware
Serve our Customers and members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acting with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers
Serve our Customers and members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and implementing strategies
Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks
Strive for Excellence Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00
San Bruno, California US-08848: The annual salary range for this position is $143,000.00 - $286,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field. Option 2: 7 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration Primary Location... 221 River St, Hoboken, NJ 07030, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

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From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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