Tactical Marketing Jobs (NOW HIRING)

Senior Associate - Americas Client Marketing
The Marketing Senior Associate is a member of the Americas Client Marketing team which develops and executes comprehensive marketing strategies supporting Nuveen's institutional and wealth distribution goals. This role supports the execution of strategic conference and event programs in partnership with third-party strategic partners, Marketing, and Distribution. This position emphasizes conference execution excellence, cross-functional coordination, and tactical marketing support to maximize event connectivity and return-on-investment. By utilizing traditional as well as dynamic methods, such as social media promotion, attendee list management, and data-driven reporting, this job ensures activities and events are on brand, strategically valuable to the organization, and deliver high-quality engagement opportunities to the institutional and wealth sales organizations.
Key Responsibilities and Duties

Strategic Conference Execution & Coordination

Serves as primary liaison between internal stakeholders and external distribution partners to ensure seamless event collaboration and alignment with organizational objectives.

Coordinates across sales distribution and investment teams to secure conference speakers, panelists, and sales attendees for third-party strategic partnership events.

Manages pre-event, during-event, and post-event execution to maximize attendee connectivity, engagement, and overall event ROI.

Coordinates conference lists (pre-event and post-event) for matching and sharing with distribution partners to optimize client engagement opportunities.

May interact directly with clients and partners in support of event objectives; limited travel may be required for on-site event support.

Tactical Marketing & Content Development

Coordinates tactical marketing deliverables including promotional materials, branded content, and communication templates to support conference initiatives.

Creates social media deliverables and templates for conference promotion across digital channels to drive awareness and attendance.

Coordinates materials across Product Marketing partners to ensure product and content alignment to organizational goals.

Reporting & Performance Analysis

Manages conference lists for matching for pre-event preparation and post-event follow-up activities.

Partners closely with marketing and distribution analytics teams for conference lead generation measurement and determination of return-on-investment.

Incorporates a data-driven approach to measure event performance, attendee engagement, and marketing effectiveness.

Reports conference specifics and outcomes to central reporting systems for enterprise transparency and strategic planning.

Broader Client Marketing Support

Provides tactical and custom marketing support aligned with Client Marketing support model in partnership with functional areas of marketing. Uses and assists with the creation of projects through Workfront.

Partners with Centers of Excellence for conference systems and processes to enhance conference results, such as Learning and Development training of distribution and alignment to cross-division training and expectations.

Establishes and maintains strong working relationships and collaboration with marketing partners, sales organization, and business partners.

Supports additional event-specific needs and marketing initiatives as they arise to support the broader Americas client marketing agenda.

Helps identify ideas and opportunities for future state needs related to acquiring, developing, and retaining clients through events and strategic partnerships.

Monitors market conditions and consumer behavior to improve the client experience and maximize marketing campaign effectiveness.

Educational Requirements

• University (Degree) Preferred

Work Experience

• No Experience Required

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
5IC

Anticipated Posting End Date:

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world's largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors - all to pursue lasting performance for our clients, our communities and our global economy.Visitwww.nuveen.com to learn more about us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways-because when our people succeed, our impact on clients' lives grows stronger.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

Drug and Smoking Policy

TIAA maintains a drug-free and smoke/free workplace.

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