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How much do associate director marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for associate director marketing in the United States is $72,909.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,500.00 and $112,000.00 per year, depending on experience, location, and employer.

How does an associate director marketing collaborate with cross-functional teams to execute campaigns?

Associate Directors of Marketing often work closely with teams such as sales, product development, creative, and analytics. They coordinate campaign strategies, manage timelines, and ensure messaging aligns with brand goals across all departments. Effective collaboration involves regular meetings, clear communication of objectives, and feedback loops to optimize campaign performance. This cross-functional approach helps ensure that marketing initiatives are well-integrated and deliver measurable business impact.

What are the key skills and qualifications needed to thrive as an associate director marketing?

To thrive as an Associate Director of Marketing, you need expertise in strategic marketing, campaign management, and data analysis, typically supported by a bachelor's degree in marketing or a related field and relevant experience. Familiarity with marketing automation platforms, CRM systems (such as Salesforce or HubSpot), and analytics tools like Google Analytics is crucial. Strong leadership, creative thinking, and excellent communication skills help drive team performance and foster cross-functional collaboration. These skills and qualifications enable effective strategy execution, measurable results, and team alignment in achieving business objectives.

What does an associate director marketing do?

An associate director of marketing oversees marketing strategies, manages campaigns, and coordinates with teams to achieve business goals. They analyze market trends, develop branding initiatives, and often use tools like marketing automation software to optimize outreach and engagement.
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Associate Director Marketing jobs near you
Infographic showing various Associate Director Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 29% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $72,909 per year, or $35.1 per hour.

Associate Director, Marketing

University of Virginia

Charlottesville, VA • On-site

$135K - $218K/yr

Full-time

Re-posted 4 days ago

University Of Virginia rating

7.9

Company rating: 7.9 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

208th of 618 rated colleges and universities

Job description

The Associate Director, Marketing is a strategic leader within the Office of Strategic Marketing and Communications responsible for stewarding and advancing the UVA Health brand, supporting UVA Community Health marketing initiatives, and elevating the visibility and reputation of the UVA Paul and Diane Manning Institute of Biotechnology and the School of Medicine/research enterprise. This role ensures alignment across organizational and Marketing priorities, delivering integrated marketing strategies that drive growth, strengthen brand equity, and enhance stakeholder engagement. The Associate Director partners closely with administrative, clinical and operational leaders, teams within Marketing & Communications such as Performance Marketing, Digital Solutions, Creative Studio and Content/Social, and other institutional stakeholders to translate organizational priorities into impactful marketing programs.
Please note that this is a hybrid position based in Northern Virginia. The selected candidate must be able to work within the market and be physically present on-site up to two days per week.
Key Responsibilities
Brand Strategy & Management
  • Support the development and stewardship of UVA Health brand strategy across all audiences and channels.
  • Ensure consistency in messaging, tone, and visual identity across Marketing & Communications.
  • Partner closely with internal teams and external partners to evolve brand positioning and creative strategy to reinforce brand differentiation in a competitive healthcare landscape.
  • Lead quantitative consumer and provider research initiatives; monitor brand performance metrics such as awareness, preference, perception and market trends to inform strategy and optimization.
  • Oversee daily brand management, ensuring brand compliance and alignment throughout the organization.
  • Lead brand education and adoption efforts across the organization.

Marketing Strategy
  • Serve as the primary strategic marketing lead for UVA Community Health, inclusive of UVA Community Health Medical Group, three northern Viginia community hospitals and numerous outpatient clinics.
  • Lead development and oversee execution of localized marketing strategies and campaigns to drive patient acquisition and specialty/service line growth, and to grow UVA Health brand awareness and reputation in northern Virginia.
  • Collaborate closely with UVA Community Health stakeholders and health system strategy teams to identify growth and marketing opportunities.
  • Ensure system-level marketing coordination while driving strategy and tailoring approaches for local marketing dynamics.
  • Manage the budget associated with approved marketing activities.

UVA Paul and Diane Manning Institute of Biotechnology Marketing
  • Lead and oversee marketing strategies to elevate the profile of the UVA Manning Institute brand, research, discovery and development programs, and key faculty.
  • Translate complex scientific and clinical advancements into compelling, accessible narratives for diverse audiences.
  • Collaborate with communications and digital teams to amplify research stories across channels.

Performance & Analytics
  • Working with Performance Marketing and Analytics teams, establish KPIs and measurement frameworks to evaluate marketing effectiveness across all areas of responsibility.
  • Leverage data and insights to optimize campaigns, inform decision-making, and demonstrate ROI, inclusive of measuring brand lift on acquisition campaigns.
  • Provide regular reporting and strategic recommendations to senior leadership and stakeholders.

Leadership, Strategic Planning & Cross-Functional Collaboration
  • Manage and mentor a team of direct reports.
  • Contribute to enterprise marketing strategy, aligning initiatives with organizational goals for growth, reputation, and impact.
  • Build strong relationships with clinical, academic, and administrative leaders to ensure marketing is a trusted strategic partner.
  • Oversee cross-functional teams and projects, ensuring timely execution and measurable outcomes.
  • Identify opportunities to improve team processes and efficiencies.
  • Manage external agency partners and vendors as needed.

MINIMUM REQUIREMENTS:
Education: Bachelor's degree
Experience: 8 years relevant professional experience, including 3 years of formal managerial experience
Licensure: None.
PHYSICAL DEMANDS:
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The pay range for this role is $135,000.00 - $218,293.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.
Job Profile
J1256 - Communications Management 3
Career Stream and Level
Management-M3
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment .

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About University of Virginia

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The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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