... direct) that deliver personalized customer experiences Partner with regional marketing teams to ... The US EdTech ABM Marketer will partner with Sales and other enabling teams to research key ...
... direct) that deliver personalized customer experiences Partner with regional marketing teams to ... The US EdTech ABM Marketer will partner with Sales and other enabling teams to research key ...
... direct) that deliver personalized customer experiences Partner with regional marketing teams to ... The US EdTech ABM Marketer will partner with Sales and other enabling teams to research key ...
... direct) that deliver personalized customer experiences Partner with regional marketing teams to ... The US EdTech ABM Marketer will partner with Sales and other enabling teams to research key ...
K-12 EdTech Marketer
$18.50/hr
... or Director level positions. Location: We are a remote first organization so these positions ... Marketing Services: Trusted advisors for internal stakeholders and the liaison between internal ...
K-12 EdTech Marketer
$18.50/hr
... or Director level positions. Location: We are a remote first organization so these positions ... Marketing Services: Trusted advisors for internal stakeholders and the liaison between internal ...
K-12 EdTech Marketer
Dallas, TX · On-site +1
$16.50/hr
... or Director level positions. Location: We are a remote first organization so these positions ... Marketing Services: Trusted advisors for internal stakeholders and the liaison between internal ...
K-12 EdTech Marketer
Dallas, TX · On-site +1
$16.50/hr
... or Director level positions. Location: We are a remote first organization so these positions ... Marketing Services: Trusted advisors for internal stakeholders and the liaison between internal ...
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... The Role The Director of Performance Marketing will architect and lead our cutting-edge performance ...
Quick apply
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... The Role The Director of Performance Marketing will architect and lead our cutting-edge performance ...
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... The Role The Director of Performance Marketing will architect and lead our cutting-edge performance ...
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... The Role The Director of Performance Marketing will architect and lead our cutting-edge performance ...
... Director, Product Marketing to be the center of strategy for Veracross's Business Office suite ... Conduct competitive and market analysis across EdTech, Fintech, and Insurtech to identify ...
New
... Director, Product Marketing to be the center of strategy for Veracross's Business Office suite ... Conduct competitive and market analysis across EdTech, Fintech, and Insurtech to identify ...
New
Director of Marketing
Chicago, IL · On-site
$115K - $175K/yr
About the Role We're looking for a dynamic Director of Marketing to lead the marketing team and ... Edtech, education, or SaaS experience is a plus. - Familiarity with marketing tools. Location Full ...
Director of Marketing
Chicago, IL · On-site
$115K - $175K/yr
About the Role We're looking for a dynamic Director of Marketing to lead the marketing team and ... Edtech, education, or SaaS experience is a plus. - Familiarity with marketing tools. Location Full ...
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ...
Quick apply
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ...
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ...
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ...
Digital Marketing Analyst
San Mateo, CA · On-site
$70K - $75K/yr
You'll report directly to the Director of Digital Advertising and collaborate closely with a small ... impactful edtech tools. #LI-CC1 We're looking for new talent with strong potential. Our ideal ...
Digital Marketing Analyst
San Mateo, CA · On-site
$70K - $75K/yr
You'll report directly to the Director of Digital Advertising and collaborate closely with a small ... impactful edtech tools. #LI-CC1 We're looking for new talent with strong potential. Our ideal ...
Digital Marketing Analyst
San Mateo, CA · On-site
$70K - $75K/yr
You'll report directly to the Director of Digital Advertising and collaborate closely with a small ... A passion for education and a desire to help us bring meaningful edtech to students around the ...
Digital Marketing Analyst
San Mateo, CA · On-site
$70K - $75K/yr
You'll report directly to the Director of Digital Advertising and collaborate closely with a small ... A passion for education and a desire to help us bring meaningful edtech to students around the ...
Director of Growth Marketing
OR · On-site +1
$112K - $140K/yr
We are looking for a strategic, data-driven, and execution-focused Director of Growth Marketing to ... teams (Edtech or B2B experience preferred). * Funnel Mastery: Deep expertise in building and ...
Director of Growth Marketing
OR · On-site +1
$112K - $140K/yr
We are looking for a strategic, data-driven, and execution-focused Director of Growth Marketing to ... teams (Edtech or B2B experience preferred). * Funnel Mastery: Deep expertise in building and ...
Director of Growth Marketing
$112K - $140K/yr
We are looking for a strategic, data-driven, and execution-focused Director of Growth Marketing to ... teams (Edtech or B2B experience preferred). * Funnel Mastery: Deep expertise in building and ...
Director of Growth Marketing
$112K - $140K/yr
We are looking for a strategic, data-driven, and execution-focused Director of Growth Marketing to ... teams (Edtech or B2B experience preferred). * Funnel Mastery: Deep expertise in building and ...
... marketing solutions to schools, districts, and other K12 stakeholders. Responsibilities ... Develop and execute the go-to-market strategy for JoVE's K12 Edtech solutions, driving revenue ...
... marketing solutions to schools, districts, and other K12 stakeholders. Responsibilities ... Develop and execute the go-to-market strategy for JoVE's K12 Edtech solutions, driving revenue ...
Experience marketing B2B software, ideally in EdTech, assistive technology, special education, or ... Direct experience with neurodiversity, special education, or assistive technology products.
Experience marketing B2B software, ideally in EdTech, assistive technology, special education, or ... Direct experience with neurodiversity, special education, or assistive technology products.
Director of Product Marketing
Fort Worth, TX · Remote
$170K - $180K/yr
Director of Product Marketing TimelyCare TimelyCare is a clinically accountable virtual care ... Experience working in higher education, K-12, edtech SaaS, or digital health strongly preferred.
Director of Product Marketing
Fort Worth, TX · Remote
$170K - $180K/yr
Director of Product Marketing TimelyCare TimelyCare is a clinically accountable virtual care ... Experience working in higher education, K-12, edtech SaaS, or digital health strongly preferred.
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... Working closely with the Director of Performance Marketing and our co-founders while collaborating ...
Quick apply
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... Working closely with the Director of Performance Marketing and our co-founders while collaborating ...
Director of Commercial Growth
West Palm Beach, FL · On-site
$126 - $154/hr
Grow Revenue * Elevate Marketing * Improve Sales Effectiveness * Build AI-Enabled Commercial ... Experience serving K12 education or EdTech organization is preferred but not required Location:
Director of Commercial Growth
West Palm Beach, FL · On-site
$126 - $154/hr
Grow Revenue * Elevate Marketing * Improve Sales Effectiveness * Build AI-Enabled Commercial ... Experience serving K12 education or EdTech organization is preferred but not required Location:
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... Working closely with the Director of Performance Marketing and our co-founders while collaborating ...
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading ... Working closely with the Director of Performance Marketing and our co-founders while collaborating ...
Director Edtech Marketing information
See salary details
$34K - $47.4K
7% of jobs
$47.4K - $60.8K
9% of jobs
$72.2K is the 25th percentile. Wages below this are outliers.
$60.8K - $74.2K
11% of jobs
$74.2K - $87.6K
13% of jobs
The median wage is $98.8K / yr.
$87.6K - $101K
13% of jobs
$101K - $114.5K
12% of jobs
$126.2K is the 75th percentile. Wages above this are outliers.
$114.5K - $127.9K
13% of jobs
$127.9K - $141.3K
9% of jobs
$141.3K - $154.7K
6% of jobs
$154.7K - $168.1K
5% of jobs
$168.1K - $181.5K
3% of jobs
$34K
$104.4K
$181.5K
How much do director edtech marketing jobs pay per year?
As of Aug 23, 2026, the average yearly pay for director edtech marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.
What does a director of edtech marketing do?
A Director of Edtech Marketing is responsible for developing and executing marketing strategies to promote educational technology products and services. They lead teams to plan campaigns, analyze market trends, and engage with educational institutions and stakeholders. This role often involves overseeing brand messaging, coordinating with product development, and ensuring that marketing efforts align with company goals. The Director also monitors campaign performance and adjusts strategies to maximize impact in the education sector.
What are the key skills and qualifications needed to thrive as a director of edtech marketing?
To excel as a Director of Edtech Marketing, you need expertise in marketing strategy, educational technology trends, and a strong background in digital campaign management, often backed by a degree in marketing or a related field. Familiarity with marketing automation tools (like HubSpot or Marketo), CRM systems, and data analytics platforms is crucial. Outstanding leadership, communication, and creative problem-solving skills set candidates apart in this role. These capabilities ensure effective team management, impactful campaigns, and alignment with the unique needs of the education sector.
What are some common challenges faced by a director of edtech marketing when launching new products in the education sector?
A Director of Edtech Marketing often encounters challenges such as navigating long sales cycles, ensuring product alignment with evolving educational standards, and effectively engaging diverse stakeholders including educators, administrators, and parents. Additionally, building trust and credibility in a competitive, rapidly changing market requires strong data-driven strategies and clear communication of product value. Close collaboration with product development and sales teams is essential to gather feedback, refine messaging, and support successful product adoption in schools and institutions.
What is the difference between Director Edtech Marketing vs Marketing Manager Edtech?
| Aspect | Director Edtech Marketing | Marketing Manager Edtech |
|---|---|---|
| Responsibilities | Oversees overall marketing strategy, manages teams, and aligns marketing goals with company objectives | Executes marketing campaigns, manages day-to-day marketing activities, and reports to senior management |
| Required Credentials | Bachelor's degree in Marketing, Business, or related field; often an MBA; extensive marketing experience | Bachelor's degree in Marketing or related field; several years of marketing experience |
| Work Environment | Strategic planning, leadership meetings, cross-department collaboration | Campaign execution, analytics, content creation, and coordination with teams |
The main difference between a Director Edtech Marketing and a Marketing Manager Edtech lies in scope and leadership. The Director focuses on strategic oversight and leadership, while the Manager handles daily marketing operations. Both roles require relevant marketing credentials and experience within the edtech industry, but the Director typically has more seniority and broader responsibilities.
More about Director Edtech Marketing jobs
What cities are hiring for Director Edtech Marketing jobs?
Cities with the most Director Edtech Marketing job openings:
What are the most commonly searched types of Edtech Marketing jobs?
The most popular types of Edtech Marketing jobs are:
What states have the most Director Edtech Marketing jobs?
States with the most job openings for Director Edtech Marketing jobs include:
What job categories do people searching Director Edtech Marketing jobs look for?
The top searched job categories for Director Edtech Marketing jobs are:
Full-time
Posted 5 days ago
Amazon rating
7.4
Based on 7,111 frontline employees who took The Breakroom Quiz
6th of 39 rated national retailers
Job description
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the US Higher Education field territory and deliver the industry's largest activations and programs for EdTech partners. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the end-to-end execution of US EdTech ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key job responsibilities
Deliver the largest Industry activations, executive programs, and scaling programs
Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
A day in the life
AWS Industry Marketing is responsible for driving revenue, adoption, and growth from the largest and fastest growing enterprise-level customers including public sector
The Industry Marketing ABM team focuses on building and executing the most effective, tailored and integrated plans for priority 1:1 customers and clusters of customers via 1:Few. The US EdTech ABM Marketer will partner with Sales and other enabling teams to research key customers, develop go-to-market plans, and execute those events and engagements that help drive revenue.
About the team
AWS Marketing leads the charge in cloud and AI innovation, inspiring and empowering customers and partners to unlock their cloud potential.
We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements.
You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.
About Amazon
Sourced by ZipRecruiter
Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.
Industry
It services, book publishers, retail, real estate, computer and electronic product manufacturing and software development
Company size
10,000+ Employees
Headquarters location
Seattle, WA, US