ZipRecruiter

Log In

1

Director Edtech Marketing Jobs (NOW HIRING)

Summit K12

Marketing Manager (Texas)

Austin, TX

$75K - $95K/yr

... EdTech industry, with a proven track record of developing and executing successful marketing ... Knowledge of K-12 education, whether through professional experience or direct work with educators ...

Learning Ally Inc

Digital Marketing Manager

Princeton, NJ · On-site

$100K - $110K/yr

This role reports to the Director of Marketing Operations and will support the execution of digital ... K12 Education and EdTech industry experience is strongly preferred Learning Ally is an equal ...

Learning Ally Inc

Digital Marketing Manager

Princeton, NJ · On-site

$100K - $110K/yr

This role reports to the Director of Marketing Operations and will support the execution of digital ... K12 Education and EdTech industry experience is strongly preferred Learning Ally is an equal ...

Risepoint

Manager, Lifecycle Marketing

Partner with the Director of Lifecycle Marketing to build lifecycle strategies, and own the ... Experience in higher education, edtech, or student lifecycle marketing. * Experience working in ...

Stepful

Senior Manager, Growth Marketing

New York, NY · On-site

$140K - $160K/yr

Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare ... We were named the #1 EdTech company in the U.S. by TIME for 2025. Our values : We credit much of ...

Cengage Learning

Field Marketing Manager

Concord, NC · On-site

We believe in the power and joy of learning At Cengage, our employees have a direct impact in ... Experience in K-12 education, EdTech, or public sector marketing preferred * Familiarity with ...

Huzzle

Email Marketing Specialist

... EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with ... Balance brand storytelling with direct-response marketing principles. * Review campaign and ...

Innovamat

Growth Marketing Associate

Manhattan, NY · On-site

Education, EdTech, or mission-driven organization experience. * Experience working closely with ... Direct mentorship from experienced Growth and Marketing leaders. * Exposure to every stage of the ...

previous page

Showing results 41-60

All JobsEdtech Marketing JobsDirector Edtech Marketing Jobs

Director Edtech Marketing information

See salary details

$34K

$104.4K

$181.5K

How much do director edtech marketing jobs pay per year?

As of Aug 11, 2026, the average yearly pay for director edtech marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a director of edtech marketing do?

A Director of Edtech Marketing is responsible for developing and executing marketing strategies to promote educational technology products and services. They lead teams to plan campaigns, analyze market trends, and engage with educational institutions and stakeholders. This role often involves overseeing brand messaging, coordinating with product development, and ensuring that marketing efforts align with company goals. The Director also monitors campaign performance and adjusts strategies to maximize impact in the education sector.

What is the difference between Director Edtech Marketing vs Marketing Manager Edtech?

AspectDirector Edtech MarketingMarketing Manager Edtech
ResponsibilitiesOversees overall marketing strategy, manages teams, and aligns marketing goals with company objectivesExecutes marketing campaigns, manages day-to-day marketing activities, and reports to senior management
Required CredentialsBachelor's degree in Marketing, Business, or related field; often an MBA; extensive marketing experienceBachelor's degree in Marketing or related field; several years of marketing experience
Work EnvironmentStrategic planning, leadership meetings, cross-department collaborationCampaign execution, analytics, content creation, and coordination with teams

The main difference between a Director Edtech Marketing and a Marketing Manager Edtech lies in scope and leadership. The Director focuses on strategic oversight and leadership, while the Manager handles daily marketing operations. Both roles require relevant marketing credentials and experience within the edtech industry, but the Director typically has more seniority and broader responsibilities.

What are some common challenges faced by a director of edtech marketing when launching new products in the education sector?

A Director of Edtech Marketing often encounters challenges such as navigating long sales cycles, ensuring product alignment with evolving educational standards, and effectively engaging diverse stakeholders including educators, administrators, and parents. Additionally, building trust and credibility in a competitive, rapidly changing market requires strong data-driven strategies and clear communication of product value. Close collaboration with product development and sales teams is essential to gather feedback, refine messaging, and support successful product adoption in schools and institutions.

What are the key skills and qualifications needed to thrive as a director of edtech marketing?

To excel as a Director of Edtech Marketing, you need expertise in marketing strategy, educational technology trends, and a strong background in digital campaign management, often backed by a degree in marketing or a related field. Familiarity with marketing automation tools (like HubSpot or Marketo), CRM systems, and data analytics platforms is crucial. Outstanding leadership, communication, and creative problem-solving skills set candidates apart in this role. These capabilities ensure effective team management, impactful campaigns, and alignment with the unique needs of the education sector.
More about Director Edtech Marketing jobs
What cities are hiring for Director Edtech Marketing jobs? Cities with the most Director Edtech Marketing job openings:
What are the most commonly searched types of Edtech Marketing jobs? The most popular types of Edtech Marketing jobs are:
What states have the most Director Edtech Marketing jobs? States with the most job openings for Director Edtech Marketing jobs include:
What job categories do people searching Director Edtech Marketing jobs look for? The top searched job categories for Director Edtech Marketing jobs are:
Director Edtech Marketing jobs near you
Infographic showing various Director Edtech Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Marketing Manager (Texas)

Summit K12

Austin, TX

$75K - $95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 16 days ago

Job description

Description
We are seeking a strategic, creative, and mission-driven Marketing Manager to lead multi-channel campaigns that build awareness, engagement, and demand across states that administer ELD assessments. This role is ideal for a marketer with strong storytelling, campaign development, and project management skills or a former educator ready to bring their knowledge of multilingual learners into a dynamic marketing role. You’ll own regional campaigns, support key conferences, and help bring the voices of educators and students to life through compelling content and outreach.
Territory: Texas, USA. The candidate must reside in the state of Texas. 

Key Responsibilities
  1. Plan and manage marketing campaigns targeting decision-makers in select districts (e.g., superintendents, EL directors, curriculum specialists).
  2. Segment campaigns by region to reflect local priorities and demographics.
  3. Write and launch email, ad, and social media content to attract and nurture leads through the funnel.
  4. Identify high-potential districts and execute targeted outreach using digital ads, webinars, geotargeting, and personalized communications.
  5. Collaborate closely with Sales to align on messaging, timing, and follow-up for top-tier accounts.
  6. Track and analyze campaign performance using HubSpot, Google Analytics, and internal dashboards.
  7. Report on KPIs and optimize campaigns for continuous improvement.
  8. Travel to attend and support key conferences and events.
  9. Help coordinate booth logistics, lead capture, and on-site engagement strategies.

Skills, Knowledge and Expertise
BASIC QUALIFICATIONS:
  1. 3+ years of marketing experience, preferably within the EdTech industry, with a proven track record of developing and executing successful marketing initiatives.
  2. Familiarity with the needs of multilingual learners is strongly preferred
  3. Excellent communication skills
  4. Strong organizational and project management abilities
  5. Willingness and ability to travel 
ADVANCED QUALIFICATIONS:
  1. Experience with HubSpot or similar marketing automation platforms (a plus)
  2. Knowledge of K–12 education, whether through professional experience or direct work with educators and school districts
  3. Background in EL/ML education or bilingual program leadership
  4. Bilingual or multilingual proficiency

Benefits
At Summit K12, we are committed to pay transparency and equitable compensation practices. The posted salary range reflects the scope of the role and current market benchmarks. Final compensation will be based on a variety of factors, including, but not limited to, your experience, skills, and qualifications. All offers are made with consideration for the individual candidate’s background and the needs of the role.

We also offer a comprehensive benefits package. Highlights include:
  • Medical, dental, and vision insurance with multiple plan options
  • Company-paid short-term disability, long-term disability, and life insurance
  • 401(k) retirement plan
  • Paid Time Off (PTO) program
  • 10 paid holidays plus 1 floating holiday annually
  • Wellness resources and support programs
Summit K12 is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.