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Gartner

Associate Director, Marketing

Stamford, CT · On-site

We are seeing an Associate Director of Marketing to join our team and help drive demand generation, pipeline growth, and business impact across key global initiatives. This role is responsible for ...

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How much do associate director marketing jobs pay per year?

As of Sep 9, 2026, the average yearly pay for associate director marketing in the United States is $72,909.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,500.00 and $112,000.00 per year, depending on experience, location, and employer.

How does an associate director marketing collaborate with cross-functional teams to execute campaigns?

Associate Directors of Marketing often work closely with teams such as sales, product development, creative, and analytics. They coordinate campaign strategies, manage timelines, and ensure messaging aligns with brand goals across all departments. Effective collaboration involves regular meetings, clear communication of objectives, and feedback loops to optimize campaign performance. This cross-functional approach helps ensure that marketing initiatives are well-integrated and deliver measurable business impact.

What are the key skills and qualifications needed to thrive as an associate director marketing?

To thrive as an Associate Director of Marketing, you need expertise in strategic marketing, campaign management, and data analysis, typically supported by a bachelor's degree in marketing or a related field and relevant experience. Familiarity with marketing automation platforms, CRM systems (such as Salesforce or HubSpot), and analytics tools like Google Analytics is crucial. Strong leadership, creative thinking, and excellent communication skills help drive team performance and foster cross-functional collaboration. These skills and qualifications enable effective strategy execution, measurable results, and team alignment in achieving business objectives.

What does an associate director marketing do?

An associate director of marketing oversees marketing strategies, manages campaigns, and coordinates with teams to achieve business goals. They analyze market trends, develop branding initiatives, and often use tools like marketing automation software to optimize outreach and engagement.
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Associate Director Marketing jobs near you
Infographic showing various Associate Director Marketing job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 68% Full Time, 28% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $72,909 per year, or $35.1 per hour.

Associate Director, Marketing Promotions

South San Francisco, CA • On-site

Rigel Pharmaceuticals, Inc.
Biotechnology Research and Development • 51 - 200 employees
Learn more about Rigel Pharmaceuticals, Inc.external

$185K - $225K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Job description

POSITION SUMMARY:
The Associate Director, Marketing Promotions role is based in the South San Francisco headquarters, reporting to the Executive Director Marketing. The Associate Director, Marketing Promotions will be responsible for the development of HCP and Patient personal and non-personal promotional strategic plans and the execution of results-oriented, highly effective marketing initiatives to support the promotion of Rigel products and support potential new product launches.
Salary Range: Premium (SFBA/NYC/Boston Area) $185,000 to $225,000
ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Lead key elements of the marketing strategic and operational plan to achieve commercial goals for the brand throughout the lifecycle and in various disease states
  • Utilize multiple sources of information (e.g., primary and secondary market research, advisory boards, competitive intelligence, field force, etc.) to uncover insights and recommend adjustments to the brand strategy and tactical plans
  • Collaborate with cross functional partners to ensure promotional strategy, messaging, and brand standards are incorporated in initiatives to ensure consistent brand experience
  • Gain approval for marketing strategies and tactics through the internal review processes, ensuring that all activities follow regulatory, compliance and legal requirements and efficiently approved for promotional use
  • Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics; adjust strategy and tactics to achieve KPIs, as needed
  • Understand insights, challenges and marketing strategy to address field needs for plan of action meetings and ongoing support
  • Partner cross-functionally with Sales, Training, Legal, Regulatory, Medical, Market Research, Market Access and other key internal stakeholders to ensure collaborative efforts and continuous feedback loop
  • Effectively manage third party agencies to ensure their understanding of brand strategy and deliver initiatives outlined within the operation plan and budget that support core strategies
  • Manage associated marketing budget and project timelines
  • Attendance in the South San Francisco headquarters weekly for essential meetings and workshops with cross functional collaborators, promotional review committee, the management team and other headquarter based employees.

KNOWLEDGE AND SKILL REQUIREMENTS:
  • 10+ years of biopharmaceutical industry marketing and sales experience with hematology, Hem/Onc or Orphan/Rare disease experience preferred. Marketing experience in Patient, Breast Cancer or Digital preferred.
  • Strategic thinker with ability to formulate, develop, execute and optimize strategy
  • Excellent project management skills including analytical assessment, timeline and budget management, planning, prioritization, objective setting, meeting management, plan execution, and performance management
  • Aptitude for creative thinking, problem solving, effectively managing multiple projects and ability to work independently
  • Ability to adapt and thrive within a fast-paced and dynamic environment
  • Excellent communications skills with an ability to efficiently and productively communicate both orally and written
  • Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines with and without authority
  • Ability to work well as part of a team and expertise as a leader with well-developed influencing and negotiating skills
  • Strong presence with ability to command respect through exercise of sound business judgment and clear decision-making
  • Bachelor's degree in marketing or related fields (required); MBA (preferred)

COMPENSATION AND BENEFITS:
The anticipated salary range for this position is Premium (SFBA/NYC/Boston Area) $185,000 to $225,000. The actual salary offered will depend on several factors, including experience, qualifications, geographic location, internal equity, and business needs.
This position is eligible to participate in Rigel's annual bonus program and is eligible for equity incentive awards, subject to the terms of the applicable plans. This position is not commission-based.
Rigel offers eligible employees a comprehensive benefits package, including medical, dental, and vision coverage; life and disability insurance; flexible spending accounts; a 401(k) plan; paid time off; paid company holidays; and other benefits.
WORKING CONDITIONS:
  • PHYSICAL DEMANDS: While performing the duties of this job, the employee is required to stand, walk; sit; talk and hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.
  • WORK ENVIRONMENT: The noise level in the work environment is usually moderate. Some travel may be required.

Rigel Pharmaceuticals, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by the law.

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