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Marketing Data Analyst Jobs in Michigan (NOW HIRING)

Learning Care Group

Marketing Data Domain Lead

Novi, MI · On-site

$81K - $101K/yr

The role partners closely with Marketing, Analytics, Business Intelligence, Data Platform, Data Science, and external vendors to deliver high-quality data solutions that support business objectives.

Learning Care Group

Marketing Data Domain Lead

Novi, MI

$81K - $101K/yr

The role partners closely with Marketing, Analytics, Business Intelligence, Data Platform, Data Science, and external vendors to deliver high-quality data solutions that support business objectives.

First Citizens Bank

Domain experience in Customer Data, Marketing Data and systems is highly preferred Benefits are an ... Hardcore data analyst with broad experience desired in data warehousing, documenting business ...

Learning Care Group

Marketing Data Domain Lead

Novi, MI · On-site

$118 - $130/hr

The role partners closely with Marketing, Analytics, Business Intelligence, Data Platform, Data Science, and external vendors to deliver high-quality data solutions that support business objectives.

Ra

Marketing Analytics Manager

Detroit, MI · On-site

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external ...

Conclusive Marketing

Senior Data Analyst

Dearborn, MI · On-site

$79K - $99K/yr

The Senior Data Analyst is responsible for developing and supporting a range of analytic ... Analyze business and marketing program performance, including metrics such as response rates, sales ...

AAA Life Insurance Company

Data Analyst III

Livonia, MI · On-site

$90 - $120/hr

This role involves extracting, analyzing, and visualizing data to provide valuable recommendations that drive marketing strategies and decision-making. Responsibilities * Lead & develop automated ...

Tech Tammina LLC

Data Analyst

Warren, MI · On-site

Role: Data Analyst Location: Warren, MI (Hybrid) Duration: Long tern Rate: Market Key ... Experience supporting Sales and Marketing leadership in a dynamic, agile environment * Strong ...

OneMagnify

Senior Data Analyst

Dearborn, MI · On-site

$79K - $99K/yr

The Senior Data Analyst is responsible for developing and supporting a range of analytic ... Analyze business and marketing program performance, including metrics such as response rates, sales ...

OneMagnify

Senior Data Analyst

Dearborn, MI · On-site

$90 - $120/hr

The Senior Data Analyst is responsible for developing and supporting a range of analytic ... Analyze business and marketing program performance, including metrics such as response rates, sales ...

Stellantis

Data Analyst / Front End

Auburn Hills, MI · On-site

The Data Analyst / Front-End App Developer is responsible for designing, building, and maintaining ... Bachelor's degree in business, Supply Chain Management, Finance, Marketing, Economics ...

Hart

Junior Data Analyst

Detroit, MI · On-site

RESPONSIBILITIES • Analyze performance data across social media and marketing campaigns (paid and organic) • Create client-facing reports in PowerPoint or other programs, showcasing trends ...

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How much do marketing data analyst jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for marketing data analyst in Michigan is $38.89, according to ZipRecruiter salary data. Most workers in this role earn between $30.19 and $46.92 per hour, depending on experience, location, and employer.

What is a marketing data analyst?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What are the key skills and qualifications needed to thrive as a marketing data analyst?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.

How does a marketing data analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

How much does a marketing data analyst make in the US?

The average salary for a marketing data analyst in the US is around $65,000 to $85,000 per year, depending on experience, location, and industry. Entry-level roles typically start lower, while experienced analysts with advanced skills in data visualization and analytics tools can earn higher salaries.
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For Marketing Data Analyst jobs in Michigan, the most frequently searched job titles are:

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Marketing Data Analyst jobs near you
Infographic showing various Marketing Data Analyst job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 13% Part Time, 2% Temporary, 3% Contract, and 1% Nights. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $80,893 per year, or $38.9 per hour.

Marketing Data Domain Lead

Novi, MI • On-site

Learning Care Group
Education • 10K+ employees

5.2

Company rating: 5.2 out of 10

Based on 112 frontline employees who took The Breakroom Quiz

12th of 19 rated daycare providers

People enjoy working here

Recommended by students

Recommended by parents

Learn more about Learning Care Groupexternal

$81K - $101K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Job description


The Marketing Data Domain Lead owns Learning Care's Marketing Data Domain end-to-end, serving as the primary owner of marketing data platforms, integrations, governance, and data products across Microsoft Fabric, Google BigQuery, and related marketing technologies. This role combines marketing domain knowledge with data engineering expertise to ensure marketing data is trusted, scalable, and accessible for reporting, customer acquisition measurement, enrollment attribution, and customer journey analytics. The role partners closely with Marketing, Analytics, Business Intelligence, Data Platform, Data Science, and external vendors to deliver high-quality data solutions that support business objectives. This is a senior individual contributor role with broad ownership and influence across the marketing data ecosystem.
Key Responsibilities:
  • Own Learning Care's Marketing Data Domain end-to-end, serving as the primary partner for Marketing stakeholders and aligning business priorities, governance standards, and technology capabilities.
  • Design, build, and support marketing data pipelines, integrations, and data models across Microsoft Fabric, Google BigQuery, and related platforms.
  • Own the operational health and continuous improvement of Learning Care's marketing data platforms, integrations, and data products.
  • Own marketing data products, certified datasets, and semantic models that support trusted analytics and self-service reporting for Marketing and BI teams.
  • Establish and maintain governance, stewardship, metadata, and lineage standards for marketing data, and implement data quality monitoring, validation, and remediation processes.
  • Lead resolution of recurring data quality and integration issues and support enterprise data governance initiatives.
  • Partner across business, technical, and vendor teams to onboard new data sources, translate business requirements into scalable technical capabilities, and promote adoption of governed data products and self-service analytics.
  • Other duties as assigned.

Minimum Qualifications:
  • A bachelor's degree in data engineering, computer science, information systems, business analytics, or a related field, or equivalent experience, is required.
  • 7+ years of experience in data engineering, analytics engineering, business intelligence, marketing analytics, or a related discipline is required, including marketing domain experience supporting customer acquisition, lead generation, enrollment attribution, reporting, or customer journey analytics.
  • No specific license or certification is required for this role.

Preferred Qualifications:
  • Experience with Microsoft Purview or similar data governance and cataloging tools is preferred.
  • Experience with Azure DevOps, CI/CD, or modern data delivery practices is preferred.
  • Experience with data observability, monitoring, and operational support frameworks is preferred.
  • Relevant Microsoft, Google Cloud, or other data platform certifications are preferred.

Knowledge, Skills and Abilities:
  • Hands-on expertise with Google BigQuery, Microsoft Fabric, SQL, data modeling, and enterprise data pipelines.
  • Experience developing and managing semantic models, certified datasets, and self-service analytics solutions.
  • Strong stakeholder partnership, communication, and influencing skills across business, technical, and vendor teams.
  • Excellent customer service skills with both internal and external customers.
  • Capable of working with frequent interruptions and changing priorities.
  • Effective communication skills, written, verbal, and interpersonal.
  • Proficient time management, organizational skills, and ability to meet established deadlines.

Compensation and Benefits:
  • Compensation based on position, education and experience. Bi-weekly paid.
  • Base salary range: $118-130k.
  • This position is eligible for our Support Central bonus program which is based on annual achievement of company performance.

Health and Wellness Benefits:
  • Employees are eligible for a variety of health and welfare benefits based on their Full-time or Part-time status on their date of hire, which include medical, dental, vision, healthcare & dependent care flexible spending accounts (FSAs), life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance and identity theft protection.
  • Employees are eligible to participate in our 401(k) retirement plan after 30 days of employment. Participating employees are also eligible to receive a company provided match on their elective deferrals once they reach 1 year of employment with the company.

Employee perks/discounts:
  • Education assistance including tuition reimbursement
  • Childcare discount available to all employees
  • Corporate partner Discounts
  • This position is eligible for paid time off. All Corporate employees are enrolled in our Flexible Paid Time Off (PTO) plan. This plan allows for flexibility and discretion between employees and managers in taking time off - with no set accrual for vacation or sick time. Employees can use Flexible PTO for any reason and is compliant with the Colorado Healthy Families Work Act.
  • Applications accepted through 8/31/2026.
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About Learning Care Group

Sourced by ZipRecruiter

Learning Care Group, Inc. is the second-largest for-profit child care provider in North America and a leader in early education. Our programs are designed for children aged 6 weeks to 12 years. Across our eight unique brands, we're committed to creating state-of-the-art facilities with the latest technology and expert-driven curricula created by our own Education team.

Industry

Education

Company size

10,000+ Employees

Headquarters location

Novi, MI, US

Year founded

1967

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