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Market Development Jobs in Virginia (NOW HIRING)

Business Development Responsibilities * Vision and Strategy Development: Develop and maintain a ... Cross-Market Initiatives: Partner with other I-64 Growth Leaders (Local Government, Transportation ...

Business Development Responsibilities * Vision and Strategy Development: Develop and maintain a ... Cross-Market Initiatives: Partner with other I-64 Growth Leaders (Local Government, Transportation ...

Business Development Responsibilities * Vision and Strategy Development: Develop and maintain a ... Cross-Market Initiatives: Partner with other I-64 Growth Leaders (Local Government, Transportation ...

Business Development Responsibilities * Vision and Strategy Development: Develop and maintain a ... Cross-Market Initiatives: Partner with other I-64 Growth Leaders (Local Government, Transportation ...

Business Development Responsibilities * Vision and Strategy Development: Develop and maintain a ... Cross-Market Initiatives: Partner with other I-64 Growth Leaders (Local Government, Transportation ...

Account development and relationship building. * Technical training and presentation delivery. * Local market analysis and adaptability. * Entrepreneurial mindset with self-motivation. We are the ...

Account development and relationship building. * Technical training and presentation delivery. * Local market analysis and adaptability. * Entrepreneurial mindset with self-motivation. We are the ...

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Showing results 1-20

Market Development information

See Virginia salary details

$36.7K

$93.2K

$157.1K

How much do market development jobs pay per year?

As of Jun 9, 2026, the average yearly pay for market development in Virginia is $93,230.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,400.00 and $110,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Market Development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a Market Development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What are the most commonly searched types of Market Development jobs in Virginia? The most popular types of Market Development jobs in Virginia are:
Senior Advisor Market Development - Contact Center

Senior Advisor Market Development - Contact Center

TransUnion

Reston, VA • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 3 days ago


TransUnion rating

9.0

Company rating: 9.0 out of 10

Based on 5 frontline employees who took The Breakroom Quiz


Job description

TransUnion's Job Applicant Privacy Notice

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Team Overview

The Public Sector Strategy and Market Development team is responsible for defining go-to-market strategy, shaping solution positioning, and unlocking growth opportunities across TransUnion's Federal, State, and Local government businesses. The team partners closely with Sales, Product, Marketing, and Government Affairs to ensure TransUnion solutions address the operational realities and risk challenges facing government agencies. This role reports to the Senior Director, Public Sector Strategy. This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

Role Overview and Core Responsibilities

The Senior Advisor, Public Sector Contact Center Markets exists to build and scale TransUnion's presence within government contact center environments, with a primary focus on civilian Federal agencies. This is an individual contributor, market development role that is revenue-adjacent but not quota-carrying.

The role drives business outcomes by shaping market strategy, informing solution optimization, and enabling pipeline creation through strong market insight and use-case development.

Core responsibilities include:

  • Define and execute market development strategy for Public Sector contact center solutions, focused on Federal, State, and Local civilian agencies

  • Identify and prioritize market opportunities and use cases that seed and shape sales pipeline

  • Partner with Sales to inform market penetration and go-to-market strategy, supporting revenue growth through enablement and strategic guidance

  • Inform product and solution optimization by translating agency needs, operational realities, and fraud risk patterns into market requirements and solution business cases

  • Support annual strategic planning and 3-Year Plan (3YP) development for the Public Sector Contact Center segment

  • Represent TransUnion at industry conferences, events, and public forums, communicating market insights and TransUnion's value proposition

  • Develop market-facing thought leadership, positioning materials, and GTM assets in collaboration with Marketing and internal stakeholders

  • Work cross-functionally with Sales, Marketing, Solutions, Government Affairs, Research, and Consulting to drive consistent market execution

Required Knowledge and Experiences

  • 8+ years of experience in market development, strategic engagement, program leadership, or business development within Federal and/or State & Local government markets, particularly civilian agencies. This experience is critical to navigating government buying environments, agency missions, and operational constraints.

  • Demonstrated understanding of government contact center operations, including how identity risk and fraud manifest in telephonic and citizen-facing workflows.

  • Prior experience working within a government agency, with a government contractor or consultancy, or with a technology provider selling into the public sector

  • Strong consultative, client-facing presence with the ability to influence without authority across internal and external partners

  • Bachelor's degree in Business, Marketing, Economics, or a related field required (or equivalent experience); Master's degree preferred

Required Technical Skills

  • Working knowledge of contact center technologies and workflows, including telephony-based customer engagement models

  • Understanding of fraud mitigation and identity risk concepts as they apply to call center and citizen-services environments

  • Ability to translate technical and operational concepts into market requirements, GTM strategy, and business cases

Preferred Skills and Experiences

We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in:

  • Experience supporting go-to-market strategy or sales enablement rather than direct selling

  • Exposure to public sector fraud, identity, benefits administration, or citizen services programs (e.g., SSA, VA, HHS)

  • Background in telecom, contact center, CX, identity, or fraud technology ecosystems

  • Prior involvement in thought leadership, conference speaking, or industry working groups

#LI-TE1

Benefits that support every part of your life:

At TransUnion, we design benefits to help youfeel well, do well, and plan well-from day one.

For Your Health: Enjoyday-one eligibilityfor medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.

For Your Protection: We've got your back withcompanypaid basic life and AD&D, optionalvoluntary life and AD&Dfor you and your family, andshort and longterm disability. You can also opt into alegal plan,pet insurance, andtravel accident coverage.

For Your Family: Fromadoption assistance and fertility planning coveragetocaregiver support, we're here for every chapter. AccessDependent Care FSA for possibility of an employer match, a complimentaryCare@Workmembership, andup to 12 weeks of paid parental leavewith eligibility for a thoughtful, gradual return.

For Your Future: Build toward what's next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resources,career coaching, and optionallongterm care insuranceto plan confidently.

For You: Grow and recharge withtuition reimbursement,flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employeediscounts,charitable gift matching, andpaid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access24/7 supportincluding professionaltherapy,coaching, and emotional wellbeing programs alongside guided meditation and resources that supportphysical, mental, social, and financial wellness.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans' Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion's Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position.

Pay Scale Information:The U.S. base salary range for this position is $142,500.00 - $237,500 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver's seat of their professional development- while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that's why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good - you'll work with great people, pioneering products and cutting-edge technology.

TransUnion's Internal Job Title:

Sr Advisor, Strategic Planning

Company:

TransUnion LLC