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Market Development Jobs in Michigan (NOW HIRING)

Take Leadership role in Market Development activities to drive Sales growth * Coordinate with Market Leader and field support to develop market business plans * Drive the development and execution of ...

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Market Development information

See Michigan salary details

$32.2K

$82K

$138.1K

How much do market development jobs pay per year?

As of Aug 12, 2026, the average yearly pay for market development in Michigan is $81,962.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,400.00 and $97,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in market development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a market development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What do market development professionals do?

Market development professionals identify and pursue new market opportunities to expand a company's customer base and revenue. They analyze market trends, build relationships with potential clients, and develop strategies to enter or grow in target markets, often using tools like market research and CRM systems.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What are the most commonly searched types of Market Development jobs in Michigan? The most popular types of Market Development jobs in Michigan are:
Infographic showing various Market Development job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 14% Part Time, 1% Temporary, and 4% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $81,962 per year, or $39.4 per hour.

Development Manager - East

American Lung Association

Southfield, MI โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago


Job description

The American Lung Association has an excellent opportunity for a Development Manager. Working as a member of the Development department, you will join an outstanding group of professionals dedicated to our mission: to save lives by improving lung health and preventing lung disease through research, education, and advocacy.

The Development Manager leverages peer-to-peer experience to provide essential administrative, operational, and logistical support to the market development team, ensuring the smooth execution of fundraising special events. This role offers the flexibility to support field teams experiencing staffing gaps, maintaining event execution and revenue momentum. The position will support markets within the Eastern half of the country and requires up to 30% travel to assist with market coverage and event execution.

Location:

This role can be based in Buffalo, NY, Charleston, SC, Charlotte, NC, Columbus, OH, East Hartford, CT, Philadelphia, PA, Pittsburgh, PA, Fort Lauderdale, FL, Framingham, MA, Independence, OH, Jacksonville, FL, Louisville, KY, New York, NY, Orlando, FL, Providence, RI, Detroit, MI or Tampa, FL. This position supports development teams in our Eastern Division and will be a combination of in-person and virtual work.

Responsibilities:

Division Support

  • Provide technical support for event online platforms and tools, to ensure seamless and effective execution of event initiatives.
  • Track campaign metrics, revenue, and expense reports as needed to support informed decision making and operational efficiency.
  • Assist with processing campaign related vendor invoices, ensuring accuracy, timeliness, and adherence to organizational standards.

Field Campaign Support & Coverage

  • Serve as a flexible, interim local staff member for markets during staffing gaps, ensuring operational continuity including, but not limited to, execution of corporate sponsor deliverables, participant and volunteer recruitment, coaching, and event logistics.
  • Assist with managing essential event-related tasks to ensure fundraising outcomes during peak event periods or staffing transitions.
  • Support the recruitment, training, scheduling, and communication of event-day volunteers
  • Travel as required (up to 30%) to provide on-site support for markets experiencing staffing gaps during pre-event and event-day periods.
  • Collaborate closely with nationwide Development team and Market Leads to maintain revenue goals, donor engagement, and seamless transition periods.

Qualifications:

  • Bachelor’s degree or equivalent experience in nonprofit management, business administration, or related field
  • A minimum of 3-5 years’ experience in Peer-to-Peer Event fundraising
  • Ability to step in to all aspects of event execution with little direction
  • Strong organizational and time management skills with attention to detail
  • Ability to manage multiple tasks and deadlines in a fast-paced environment
  • Strong interpersonal and communication skills
  • Proficiency in Microsoft Office Suite
  • Experience with fundraising and donor management platforms such as Blackbaud, Luminate Online, and other tools used by staff and event participants
  • Technical aptitude with event platforms, CRM systems, and data entry tools
  • Must have a valid Driver’s license and your own reliable transportation with the ability to travel within assigned area 30% of the time for meetings and conferences, as well as the flexibility to work irregular hours, including evenings and weekends with some overnights required.
  • Ability to lift and carry 25 lbs. (event supplies)
  • Consistent with its mission, the American Lung Association maintains a smoke-free workplace; all employees must abstain from tobacco use in any form, including vaping.
  • Familiarity with event planning and volunteer coordination
  • Knowledge of nonprofit fundraising practices and donor stewardship

Compensation: Exact compensation may vary based on skills, experience, and location. The target hiring range for this position is between $46,500 and $60,000 per annum.

Benefits: The Lung Association offers a comprehensive benefits package including:

  • Paid Leave - 10 vacation days in the first year (15 days thereafter), 2 personal days and 15 sick days per year, as well as 12 company-paid holidays per year. We also offer Paid Parental Leave for eligible employees.
  • Insurance - Employees (and their eligible dependents) can enroll in our medical, dental, and vision plans, as well as voluntary plans for critical illness, accident, hospital indemnity, short-term disability and supplemental life/AD&D insurance. Employees will be enrolled in company-paid life/AD&D and long-term disability Insurance coverage.
  • Retirement Plan - Eligible employees can participate in our 401(k) Defined Contribution Retirement Plan, which offers matching employer contributions (up to 4%) and year-end discretionary non-elective contributions.

Equal Employment Opportunity

The American Lung Association is an equal opportunity employer. It is the policy of the American Lung Association to prohibit discrimination and harassment of any type and to provide equal employment opportunities to employees and applicants, without regard to their race, color, sex, sexual orientation, age, marital status, religion, national origin, alienage or citizenship status, genetic predisposition or carrier status, or physical and/or mental disabilities, veteran status, or any other status protected by law.

Policy Statement

It is the policy of the American Lung Association to prohibit discrimination and harassment of any type and to provide equal employment opportunities to employees and applicants, without regard to their race, color, sex, sexual orientation, age, marital status, religion, national origin, alienage or citizenship status, genetic predisposition or carrier status, or physical and/or mental disabilities, veteran status, or any other status protected by law. This policy applies in all employment actions including recruitment, hiring, promotions, transfers, corrective actions, terminations, compensation, benefits and training.