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Legal Business Development Jobs (NOW HIRING)

You will structure first-of-kind partnerships, align Product, Engineering, Legal, Finance, and ... Significant business development, partnerships, or strategic deal-making experience, including ...

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Legal Business Development information

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$36.5K

$85.6K

$149K

How much do legal business development jobs pay per year?

As of Jul 13, 2026, the average yearly pay for legal business development in the United States is $85,602.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $100,000.00 per year, depending on experience, location, and employer.

How to make $500,000 as a lawyer?

Legal Business Development professionals can increase earnings by building a strong client base, specializing in high-demand practice areas, and developing strategic relationships. Success often depends on experience, reputation, and effective marketing, including networking and leveraging legal technology tools. Achieving a $500,000 income typically requires years of experience and a focus on lucrative legal markets.

What is legal business development?

Legal business development refers to the strategies and activities law firms and legal professionals use to attract new clients, retain existing clients, and grow their legal practices. It often includes networking, client relationship management, marketing, and identifying new business opportunities within the legal industry. Professionals in this role work to align a law firm's expertise with potential clients' needs, helping the firm remain competitive in a rapidly changing legal market.

Do lawyers make $500,000 a year?

Legal business development professionals typically do not earn $500,000 annually, as this level of income is more common among highly experienced lawyers in large firms or specialized roles. Most lawyers and related roles earn lower salaries, with top earners in large firms or corporate positions reaching higher six-figure or seven-figure incomes through bonuses and equity. Salary depends on experience, location, firm size, and practice area.

What is the difference between Legal Business Development vs Legal Marketing?

AspectLegal Business DevelopmentLegal Marketing
Primary FocusBuilding client relationships and expanding legal servicesPromoting the firm’s brand and attracting new clients through campaigns
Required SkillsNetworking, client management, strategic planningAdvertising, content creation, digital marketing
Work EnvironmentClient-facing, strategic meetings, business negotiationsMarketing campaigns, branding events, digital platforms
Common CertificationsBusiness development certifications, legal industry knowledgeMarketing certifications, digital advertising skills

Legal Business Development and Legal Marketing are related but distinct roles within a law firm. Business development focuses on building relationships and expanding client base, while marketing emphasizes promoting the firm’s brand and attracting new clients through campaigns. Both roles require communication skills and industry knowledge but serve different strategic purposes.

What is the 80 20 rule for lawyers?

The 80/20 rule for lawyers suggests that roughly 80% of a firm's revenue often comes from 20% of its clients or cases. Legal business development professionals focus on identifying and nurturing these high-value clients to maximize growth and efficiency.

How does a Legal Business Development professional typically collaborate with attorneys and other departments within a law firm?

Legal Business Development professionals work closely with attorneys to identify new client opportunities, craft targeted proposals, and develop strategic plans for practice growth. They often partner with marketing, communications, and client services teams to coordinate events, produce thought leadership content, and enhance the firm’s visibility. Regular collaboration ensures that business development strategies align with the firm’s goals and that attorneys receive the support needed to deepen client relationships and secure new business.

What are the key skills and qualifications needed to thrive in Legal Business Development, and why are they important?

To excel in Legal Business Development, expertise in legal services, strong networking abilities, and a background in law or business are essential. Familiarity with client relationship management (CRM) software, market analysis tools, and sometimes certifications in business development or marketing are typically required. Outstanding communication, negotiation, and strategic thinking skills help professionals build trust and foster long-term client relationships. These competencies enable individuals to identify opportunities, drive firm growth, and maintain a competitive edge in the legal industry.

What does business development do in a law firm?

In a law firm, legal business development involves identifying and pursuing new client opportunities, building relationships, and promoting the firm's services. It often includes networking, marketing, and strategic planning to increase the firm's revenue and market presence.
More about Legal Business Development jobs
What cities are hiring for Legal Business Development jobs? Cities with the most Legal Business Development job openings:
What are the most commonly searched types of Legal Business Development jobs? The most popular types of Legal Business Development jobs are:
What states have the most Legal Business Development jobs? States with the most job openings for Legal Business Development jobs include:
Infographic showing various Legal Business Development job openings in the United States as of July 2026, with employment types broken down into 83% Full Time, 15% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $85,602 per year, or $41.2 per hour.

Legal Business Development & Marketing Manager (AmLaw15)

Plona Partners

Manhattan, NY • Hybrid

$130K - $225K/yr

Full-time

Posted 26 days ago


Job description

Legal Business Development & Marketing Manager (AmLaw15)

This range is provided by Plona Partners. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$130,000.00/yr - $225,000.00/yr

ALL HYBRID POSITIONS (3) DAY A WEEK ONSITE

LEGAL BD AND MARKETING EXP REQUIRED

Responsibilities:

  • Manage the RFP and pitch processes, including the production of pitches, RFP responses, presentations, and follow-up with key attorneys.
  • Proactively recommend marketing and client development strategies for individual attorneys and practice groups.
  • Communicate regularly with attorneys, participating in practice group meetings to better understand their needs and the legal services they provide.
  • Maintain and track business development opportunities, providing support to individual attorneys and practice groups in monitoring progress.
  • Conduct research, identify cross-selling opportunities, and capitalize on prospective business through current or potential clients.
  • Draft practice group submissions to ranking publications.
  • Coordinate client events, including jointly-hosted initiatives, CLE seminars, cocktail parties, holiday events, etc.
  • Work with the firm’s Communications Manager to curate content for distribution, encompassing marketing materials, web content, attorney bios, practice descriptions, and firm achievements.
  • Work with the firm’s Communications Manager and external PR agency to develop a press strategy and increase visibility.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Business Development, and Legal

Industries

Law Practice, Legal Services, and Public Relations and Communications Services

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