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$27.5K

$81.7K

$137.5K

How much do international franchise manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for international franchise manager in the United States is $81,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What does an international franchise manager do?

An International Franchise Manager is responsible for overseeing the expansion and operations of a company’s franchise business in foreign markets. They identify new franchise opportunities, ensure compliance with local regulations, support franchisees, and manage relationships across different countries. Their role often includes developing strategies for market entry, providing training, and ensuring consistency with the brand’s standards internationally.

What are the key skills and qualifications needed to thrive as an international franchise manager?

To thrive as an International Franchise Manager, you need expertise in franchise operations, business development, and global market analysis, often supported by a degree in business or a related field. Familiarity with franchise management software, CRM systems, and international business regulations is typically required. Strong negotiation, cross-cultural communication, and leadership abilities help build and maintain successful partnerships across diverse markets. These skills and qualities are crucial for driving franchise growth, ensuring brand consistency, and navigating the complexities of global expansion.

What are some common challenges faced by international franchise managers when overseeing franchises across different countries?

International Franchise Managers often encounter challenges related to cultural differences, varying legal and regulatory requirements, and ensuring consistent brand standards across multiple regions. Navigating time zone differences and language barriers can also make communication and coordination more complex. To succeed, managers must be adaptable, possess strong cross-cultural communication skills, and stay up-to-date with international business regulations to ensure smooth franchise operations.

What is the difference between International Franchise Manager vs Franchise Development Manager?

AspectInternational Franchise ManagerFranchise Development Manager
Primary FocusOversees international franchise operations, ensuring compliance and growth in multiple countries.Focuses on identifying, recruiting, and onboarding new franchisees domestically or internationally.
Work EnvironmentGlobal offices, travel involved, cross-cultural interactions.Corporate office, regional or national markets, travel as needed.
Required CredentialsBusiness or related degree, international business experience, franchise management knowledge.Business or marketing degree, sales and negotiation skills, franchise industry experience.

While both roles involve franchise growth, the International Franchise Manager primarily manages existing international franchises and ensures operational standards across borders. In contrast, the Franchise Development Manager focuses on expanding the franchise network by recruiting new franchisees. Understanding these differences helps align career goals and employer expectations.

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International Franchise Manager jobs near you
Infographic showing various International Franchise Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $81,677 per year, or $39.3 per hour.

International Brand Marketing Manager

Raising Cane's

Plano, TX • On-site

Full-time

Re-posted yesterday

Raising Cane's Chicken Fingers rating

6.9

Company rating: 6.9 out of 10

Based on 1,558 frontline employees who took The Breakroom Quiz

9th of 107 rated fast food restaurants

Job description

Company Description

At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar! 

Job Description

The International Brand Marketing Manager supports the global expansion of the Raising Cane’s Brand by deploying Brand strategy across international markets for both Company-owned and Franchise-owned Restaurants. This role conducts market analysis, supports the development and implementation of marketing plans and campaigns, and oversees the creation of marketing materials in partnership with the Director of Brand Marketing – UK, International Franchise Partners and other cross-functional teams. The position also leads onboarding and training for internal marketing roles supporting both Company and Franchise operations.

Your Impact and Responsibilities:

  • Ensure consistent global brand positioning while adapting marketing materials for cultural relevance; collaborate with regional marketing teams and Franchisee Marketing to maintain alignment
  • Conduct multi-market research to identify opportunities, analyze competitors, and assess international consumer trends to guide programs and campaigns
  • Partner with international teams and Franchise Partners to develop and execute marketing plans, materials, and supporting tools that drive business performance
  • Lead and support onboarding, training, and development for international marketing roles across Company and Franchise organizations
  • Oversee and support the development of marketing materials and resources with Restaurant Support Office teams to support Company and Franchisee needs
  • Monitor and support marketing activity, providing guidance and expertise to maintain brand standards and drive profitability
  • Build and maintain strong working relationships with international teams and Franchise Partners through regular communication and collaboration

Qualifications

  • 5+ years of global or international marketing experience, with a strong track record of partnering with internationally based teams
  • Bachelor’s degree in Marketing or related field
  • Strong project management skills with a proven track record of leading cross-functional initiatives from concept through execution, managing timelines, aligning stakeholders, and driving projects to completion
  • Ability to manage multiple projects simultaneously in a fast-paced environment with shifting priorities and timelines
  • Strong cross-functional and cross-cultural communication and collaboration skills, with the ability to build relationships across diverse teams and markets
  • Analytical and strategic thinking skills to assess market viability and performance

Travel Requirements:

  • Up to 30% domestic and international travel

Additional Information

All your information will be kept confidential according to EEO guidelines.

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

What Raising Cane's Chicken Fingers employees say

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About Raising Cane's

Sourced by ZipRecruiter

Todd personifies the entrepreneurial spirit - the promise that with dedication, drive, hard work and a great concept, dreams can be achieved. Only 24 years old when he began his journey, Todd and his Crew have grown Raising Cane’s from a single campus Restaurant to one of the fastest-growing large restaurant brands in the U.S. As CO-CEO, Todd remains actively involved with all aspects of the brand, making Raising Cane’s one of the few founder-led restaurant companies of its size. What does it mean to be a part of our Crew? Whether you are working in a Restaurant or a Support Office, we’re one team - each contributing our own unique personalities, skills and talents toward making the most craveable Chicken Finger meals and growing Restaurants all over the world. And all that growth equals a lot of opportunity! If this sounds like your kind of place, we’d love to have you as a part of our Crew.

Industry

Food services and drinking places and retail

Company size

10,000+ Employees

Headquarters location

Baton Rouge, LA, US

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