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Director of Marketing

Reports To: VP, Revenue 

Type: Full-Time, In-person, Exempt

About The Buffalo Niagara Partnership

The Buffalo Niagara Partnership (BNP) is Western New York’s regional chamber of commerce dedicated to strengthening the Buffalo Niagara economy by empowering, connecting, and mobilizing the region’s employers.

Position Overview

The Buffalo Niagara Partnership is seeking a strategic, creative, and results-oriented Director of Marketing to lead the organization’s marketing strategy and execution.

As a key member of BNP’s Revenue team, the Director will strengthen the BNP brand, grow and engage audiences, and support membership, program, and revenue goals. This hands-on leadership role will oversee integrated marketing across digital, email, social media, content, brand, campaigns, events, and communications.

Working closely with teams across the organization, the Director will translate BNP priorities into coordinated campaigns that drive awareness, engagement, participation, and revenue. The role will also support marketing and communications for major regional initiatives, including the NY SMART I-Corridor, the federally funded Tech Hub initiative positioning the Buffalo-Rochester-Syracuse region as a national hub for semiconductor manufacturing.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute BNP’s marketing strategy and annual/quarterly plans in alignment with organizational, membership, program, sponsorship, and revenue goals.
• Serve as BNP’s marketing leader and strategic partner to the VP of Revenue and organizational leadership, establishing priorities and focusing resources on the highest-impact initiatives.
• Manage the organization-wide marketing calendar and coordinate campaigns across departments, programs, and strategic initiatives.
• Identify emerging marketing trends, technologies, and best practices that strengthen BNP’s marketing capabilities.

Brand, Content & Communications

• Lead BNP’s brand strategy, positioning, messaging, and voice, ensuring consistency across communications and audience touchpoints.
• Oversee content strategy and development across digital platforms, newsletters, social media, reports, presentations, print collateral, and other channels.
• Translate complex economic, policy, workforce, and business issues into clear, compelling communications that demonstrate BNP’s value and impact.
• Identify strategic content and communications partnerships that expand BNP’s reach and influence.

Events & Program Marketing

• Develop integrated marketing strategies that drive awareness, registration, attendance, and participation for BNP events and programs.
• Partner with program and event owners to develop campaign timelines, audience strategies, messaging, and promotional plans for talent and leadership programs, signature events, advocacy initiatives, and other offerings.
• Use registration, engagement, and conversion data to optimize campaigns and increase participation

Revenue Generation & Digital Marketing

• Develop and execute integrated marketing strategies across email, website, social media, paid media, search, and emerging channels to support member acquisition and retention, programs, events, sponsorships, advocacy, and revenue goals.
• Create targeted, audience-driven campaigns that move prospective and existing audiences from awareness to engagement and measurable action.
• Partner with Membership and Revenue Operations to strengthen lead generation, connect marketing activity to CRM and revenue outcomes, and improve the marketing-to-sales funnel.
• Optimize BNP’s digital presence, marketing automation, personalization, segmentation, and engagement to strengthen the audience’s experience and drive desired actions.

Analytics & Performance

• Establish and track key performance indicators across campaigns and channels, including audience growth, engagement, lead generation, conversion, and event/program participation.
• Use HubSpot, website, email, social, CRM, and other available data to evaluate performance and inform marketing decisions.
• Continuously test and optimize audiences, messaging, channels, and tactics based on results.
• Regularly communicate marketing performance, opportunities, and recommendations to organizational leadership.

Team & Cross-Functional Leadership

• Lead and develop BNP’s marketing team, establishing clear priorities, responsibilities, and performance expectations.
• Collaborate across Sales, Revenue Operations, Events, Programs, Advocacy, Membership, and organizational leadership to ensure coordinated marketing and communications.
• Manage agencies, freelancers, vendors, and other external marketing resources as needed.
• Lead or coordinate marketing and communications for the NY SMART I-Corridor and other major strategic initiatives.

Requirements

• Strong commitment to the Buffalo Niagara Partnership’s mission and core values and to championing employers and strengthening the regional economy.
• 4+ years of progressive marketing experience developing and executing integrated, results-driven marketing strategies and campaigns.
• Strong experience across digital marketing, email, social media, content, audience segmentation, brand positioning, messaging, and campaign management.
• Demonstrated ability to lead marketing initiatives from strategy through execution, measurement, and optimization, using data to inform decisions and drive organizational, audience, or revenue goals.
• Exceptional writing, communication, presentation, project management, and organizational skills.
• Ability to manage competing priorities and collaborate effectively across teams, including with Sales and senior leadership.
• Strategic thinker who is equally comfortable being hands-on in execution.

Preferred Qualifications

• Experience with HubSpot or a comparable CRM and marketing automation platform, including demand generation, lead nurturing, and marketing-to-sales conversion.
• Experience in membership organizations, B2B marketing, professional services, economic development, or mission-driven organizations.
• Experience leading cross-functional initiatives and/or managing team members, agencies, freelancers, vendors, or external partners.
• Background in marketing, communications, journalism, or a related field.
• Experience marketing events, professional development programs, or membership-based products.

Compensation & Benefits

• Salary: $90,000–$105,000 per year
• Paid vacation and holidays
• Medical, dental, and vision insurance
• Voluntary ancillary benefits
• Collaborative work environment
• Professional development opportunities
• Access to all BNP virtual and in-person events