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Entertainment Marketing Manager Jobs (NOW HIRING)

Es Vedra Cinemas

Marketing Manager

Austin, TX

At Es Vedra Cinemas, we believe entertainment should be immersive, exciting, and unforgettable ... The Marketing Manager is responsible for developing and executing marketing strategies that drive ...

MasterClass

Sr. Content Marketing Manager

OR · On-site +1

This role sits at the intersection of entertainment, culture, storytelling, and technology. You'll ... and stakeholder management skills, with the ability to influence across creative, marketing ...

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Entertainment Marketing Manager information

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$33K

$83.5K

$145.5K

How much do entertainment marketing manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for entertainment marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does an entertainment marketing manager do?

An Entertainment Marketing Manager is responsible for promoting entertainment products or events, such as movies, television shows, music, or live performances. They develop and execute marketing strategies, manage promotional campaigns, and collaborate with artists, producers, and partners to maximize exposure and audience engagement. Their role often involves overseeing social media, public relations, advertising, and event planning to ensure the success of entertainment projects.

What are the key skills and qualifications needed to thrive as an entertainment marketing manager?

To thrive as an Entertainment Marketing Manager, you need expertise in branding, digital marketing, market research, and a degree in marketing, communications, or a related field. Familiarity with tools like social media management platforms, analytics software, and CRM systems is typically required, along with knowledge of entertainment industry trends. Strong creativity, relationship-building, and project management skills help set top candidates apart. These capabilities drive successful campaigns, audience engagement, and effective collaboration in the fast-paced entertainment sector.

How does an entertainment marketing manager typically collaborate with production teams and external partners?

Entertainment Marketing Managers work closely with production teams to align marketing strategies with creative content, ensuring promotional materials accurately represent the project. They also coordinate with external partners such as PR agencies, sponsors, and distribution platforms to maximize campaign reach and engagement. Effective communication, flexibility, and the ability to manage multiple stakeholders are vital, as campaigns often require quick adjustments based on production changes or audience feedback.

What is the difference between Entertainment Marketing Manager vs Marketing Coordinator?

AspectEntertainment Marketing ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, communications, or related field; experience in entertainment marketingBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentLeads campaigns, manages teams, collaborates with entertainment industry professionalsSupports marketing campaigns, coordinates logistics, assists with promotional activities
Industry UsageCommonly employed in entertainment, media, and event industriesUsed across various industries including entertainment, retail, and corporate sectors

The Entertainment Marketing Manager focuses on developing and executing marketing strategies within the entertainment industry, often managing teams and campaigns. In contrast, the Marketing Coordinator provides support and assists in implementing marketing plans. Both roles require strong communication skills and marketing knowledge, but the Manager holds more responsibility for strategy and leadership.

More about Entertainment Marketing Manager jobs
What cities are hiring for Entertainment Marketing Manager jobs? Cities with the most Entertainment Marketing Manager job openings:
What are the most commonly searched types of Entertainment Marketing jobs? The most popular types of Entertainment Marketing jobs are:
What states have the most Entertainment Marketing Manager jobs? States with the most job openings for Entertainment Marketing Manager jobs include:
What job categories do people searching Entertainment Marketing Manager jobs look for? The top searched job categories for Entertainment Marketing Manager jobs are:
Entertainment Marketing Manager jobs near you
Infographic showing various Entertainment Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Product Marketing Manager

Sony Interactive Entertainment (SIE)

San Mateo, CA

$175K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago

Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Product Marketing Manager

San Mateo, CA (Collab)

Key Function and Responsibility of the Role:

PlayStation is seeking a strategic and analytically minded Product Marketing Manager, Platform Audience Planning, to help shape the future of audience planning across the PlayStation ecosystem. Reporting to the Director of Platform Marketing, this role will support the development of audience planning frameworks, insights, and recommendations that inform product opportunities, marketing priorities, and platform growth initiatives.

As part of a highly cross-functional team, this individual will partner closely with Data Science, Consumer Insights, Analytics, and Product Marketing to deepen PlayStation's understanding of current and future audiences. An initial focus of the role will be helping connect self-reported consumer research with first-party behavioral data to develop a more comprehensive view of audience needs, motivations, and opportunities.

The ideal candidate is passionate about consumer understanding, audience strategy, and data-driven decision making. They are comfortable working across disciplines, translating complex insights into actionable recommendations, and contributing to strategic initiatives that help PlayStation better understand, engage, and grow its audiences over time.

Key Responsibilities:

Support Platform Audience Planning & Strategy

  • Partner with the Director of Platform Marketing Strategy to develop and evolve PlayStation's platform audience planning framework.
  • Support the development of the current-to-future audience strategy that informs product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.
  • Help identify audience opportunities, emerging consumer trends, and shifts in player behavior to inform strategic planning efforts.
  • Contribute to audience planning deliverables, recommendations, and frameworks that support cross-functional decision-making.

Develop Audience Intelligence & Insights

  • Work closely with Data Science, Consumer Insights, and Analytics teams to connect self-reported consumer research with first-party behavioral data and platform insights.
  • Support the development of audience mapping approaches that translate consumer motivations, attitudes, and behaviors into actionable audience segments.
  • Synthesize quantitative and qualitative insights into clear recommendations for Product Marketing and business stakeholders.
  • Help identify opportunities to strengthen audience understanding through new data sources, measurement approaches, and analytical frameworks.

Drive Cross-Functional Collaboration

  • Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization.
  • Translate audience insights into actionable recommendations that support product, marketing, and business planning initiatives.
  • Contribute to planning processes by ensuring audience perspectives are incorporated into key business discussions and decision-making.
  • Build relationships with stakeholders across teams to drive alignment and adoption of audience planning best practices.

Advance Audience Planning Capabilities

  • Support initiatives that enhance PlayStation's audience planning and segmentation capabilities.
  • Help evaluate opportunities to leverage first-party data and audience insights across acquisition, engagement, retention, and lifecycle marketing efforts.
  • Assist in developing scalable audience frameworks, tools, and processes that improve planning consistency across teams.
  • Contribute to the evolution of audience planning methodologies and measurement approaches as PlayStation's audience ecosystem continues to grow.

Required Qualifications

  • 5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field.
  • Bachelor'sdegree or equivalent
  • Experience leveraging consumer research, behavioral data, and market insights to inform marketing, product, or business decisions.
  • Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations.
  • Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and audience opportunities across multiple data sources.
  • Experience working cross-functionally with stakeholders across marketing, analytics, research, product, or business teams.
  • Excellent written, verbal, and presentation skills, with the ability to communicate insights to both technical and non-technical audiences.
  • Proven ability to manage multiple projects, navigate ambiguity, and drive work forward in a fast-paced environment.
  • Bachelor's degree or equivalent practical experience.

Preferred Qualifications

  • Experience in gaming, entertainment, technology, subscription services, or other consumer-focused digital businesses.
  • Familiarity with audience segmentation, customer journey mapping, lifecycle marketing, or audience planning methodologies.
  • Experience partnering with Data Science, Analytics, Consumer Insights, or Research teams to develop audience understanding and business recommendations.
  • Knowledge of first-party data ecosystems, customer data platforms (CDPs), audience measurement, or marketing technology capabilities.
  • Experience developing business cases, strategic recommendations, or planning frameworks that influence marketing or product decisions.
  • Passion for gaming, entertainment, and understanding player behaviors and motivations.

Success in This Role

  • Curiosity about consumer behavior and a desire to uncover actionable audience insights.
  • A collaborative mindset and ability to build strong working relationships across functions.
  • Comfort operating in evolving spaces where frameworks and processes are still being developed.
  • Strong attention to detail while maintaining focus on broader business objectives.
  • A balance of analytical rigor and strategic thinking, with the ability to connect audience insights to business opportunities.

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Clickhere to learn more.

The estimated base pay range for this role is listed below.
$138,200-$207,400 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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