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Entertainment Marketing Jobs (NOW HIRING)

Marketing Analyst

Manhattan, NY · On-site

$45 - $55/hr

Apply now: Entertainment Marketing Analyst, location is Onsite - New York, NY. The start date is ASAP for this contract through June 2027 position. Job Title: Entertainment Marketing Analyst

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Entertainment Marketing information

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$23K

$45.4K

$59.5K

How much do entertainment marketing jobs pay per year?

As of Sep 6, 2026, the average yearly pay for entertainment marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is entertainment marketing?

Entertainment marketing is a specific form of commercial communications that aims to develop organic promotion of a specific brand, product, TV show, film, video game, or a major event, such as the Super Bowl. Entertainment marketing differs from traditional advertising or public relations in that it is designed to appear natural rather than as obvious advertising. There are a variety of methods that entertainment marketing specialists use to make this happen, such as planning special events to engage consumers, developing synergy between brands and influencers or celebrities, and getting products into TV shows or movies.

What is entertainment marketing?

Entertainment marketing refers to the strategies and tactics used to promote entertainment products, such as movies, music, television shows, video games, and live events, to targeted audiences. This field involves creating campaigns, partnerships, and promotional content that connect entertainment brands with consumers through various channels, including digital media, social platforms, and experiential events. Entertainment marketers often collaborate with celebrities, influencers, and media outlets to generate buzz and drive engagement, aiming to maximize audience reach and revenue.

How does an entertainment marketing professional typically collaborate with creative and production teams to execute campaigns?

Entertainment Marketing professionals work closely with creative and production teams to ensure marketing campaigns align with both brand objectives and the creative vision of the project. They often participate in brainstorming sessions, provide feedback on promotional materials, and coordinate the release of content across various platforms. Regular communication is essential to manage timelines, budget constraints, and last-minute changes, making teamwork and adaptability crucial skills. This collaboration ensures the final campaign resonates with target audiences while staying true to the entertainment project's identity.

What are the key skills and qualifications needed to thrive as an entertainment marketing professional, and why are they important?

To thrive in Entertainment Marketing, you need strong skills in branding, campaign development, and audience analysis, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and customer relationship management (CRM) systems is typically required. Creativity, adaptability, and strong networking abilities are crucial soft skills that set candidates apart. These skills are essential to create compelling campaigns, engage audiences effectively, and drive success in a fast-paced, ever-evolving industry.

What is the difference between Entertainment Marketing vs Event Marketing?

AspectEntertainment Marketing
FocusPromoting entertainment content, such as movies, TV shows, music, and celebrities
Work EnvironmentMedia companies, entertainment agencies, production studios
Required SkillsMarketing strategies, media planning, branding, content promotion
Common CertificationsMarketing degrees, media certifications, digital marketing courses

Entertainment Marketing primarily concentrates on promoting entertainment content and celebrities, often within media and entertainment industries. In contrast, Event Marketing focuses on organizing and promoting live events, trade shows, and brand activations. While both roles involve marketing skills and digital strategies, Entertainment Marketing emphasizes content promotion in media settings, whereas Event Marketing centers on event execution and experiential campaigns.

What do entertainment marketing professionals do?

Entertainment marketing professionals develop strategies to promote movies, TV shows, music, or events through advertising, social media, and partnerships. They analyze target audiences, coordinate campaigns, and work with creative teams to increase visibility and engagement using tools like analytics platforms and marketing software.

What cities are hiring for Entertainment Marketing jobs?

Cities with the most Entertainment Marketing job openings:

What are the most commonly searched types of Entertainment Marketing jobs?

The most popular types of Entertainment Marketing jobs are:

What states have the most Entertainment Marketing jobs?

States with the most job openings for Entertainment Marketing jobs include:

Infographic showing various Entertainment Marketing job openings in the United States as of August 2026, with employment types broken down into 25% Internship, 25% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Director, Entertainment Marketing & Advisory

Wmeimg

Beverly Hills, CA

$112K/yr

Full-time

Medical, Retirement, PTO

Posted 20 days ago


Job description

The Role and What You'll Do:

WME Group is seeking a talent partnership executive at the Director level to join the Entertainment Marketing & Advisory (EM&A) team. This individual will lead the development and execution of talent partnerships for global consumer brands, serving as a trusted advisor to clients while overseeing complex talent deals and programs from strategy through execution.

The ideal candidate is an experienced marketer with deep expertise in partnership strategy and dealmaking across entertainers, athletes and creators. They bring strong account leadership and client communication skills, an established network across the entertainment ecosystem, and the ability to identify strong cultural and partner opportunities.

Key Responsibilities

  • Develop and lead comprehensive talent partnerships that align with brand objectives, cultural trends, and broader marketing initiatives.

  • Identify, evaluate,secure, and execute celebrity, creator, athlete, musician, and entertainment partnershipsforbrands, across their paid, earned, owned and experiential channels.Oversee the full partnership lifecycle-from opportunity identification and talent sourcing through post-campaign measurement.

  • Provide strategic counsel on talent selection, cultural relevance, risk assessment, usage rights, and partnership optimization.

  • Lead complex talent negotiations in partnership with Business Affairs and legal teams, balancing budget considerations and production/service requirements. Fundamental understandingof SAG agreements and implications is a must.

  • Build and maintain strong relationships with talent representatives, agencies, managers, publicists, production companies, studios, networks, streamers, and other key industry partners.

  • Collaborate cross-functionally with brand, internal teams and third party stakeholders (IATs) across production, strategy, creative, experiential, communications, media and legal.

  • Lead day-to-day client relationships, maintaining account organization andregular communications with the brand.

  • Oversee project timelines, budgets and forecasting, across multiple client engagements.

  • Develop executive-level presentations, strategic POVs, talent recommendations, and client-facing proposals that drive strategic decision-making.

  • Contribute to business development by identifying growth opportunities, generating upstream insights, and supporting new business pitches.

  • Mentor and manage junior team members, fostering professional development while strengthening overall team capabilities and execution.

  • Collaborate across WME to leverage internal expertise/relationships,unlock new opportunitiesand develop best-in-class entertainment and talent partnership solutions.

You Have These:

  • Bachelor's degree in Marketing, Communications, Business, Media Studies, Entertainment, or a related field.

  • 7+ years of experience in entertainment marketing, talent partnerships, and/or influencer marketing.

  • Extensive experience developing and executing celebrity, creator, athlete, and entertainment partnership strategies for leading brands.

  • Proven track record leading high-profile talent negotiations and managing complex partnership agreements from inception through execution.

  • Deep understanding of the entertainment industry, including established relationships across production, talent, studios, and digital platforms, and familiarity with Gen Z-focused content and talent

  • Demonstrated ability to lead multiple high-priority client engagements simultaneously while delivering exceptional client service.

  • Strong creative, strategic, and business acumen with experience developing compelling creative briefs, pitch decks, and content proposals

  • Excellent communication, presentation, storytelling, negotiation, and relationship management skills, including engagement with executive stakeholders

  • Experience managing direct reports, account financials and revenue planning.

  • Highly organized with exceptional attention to detail and the ability to thrive in a fast-paced, evolving environment.

  • Proactive, positive, entrepreneurial, and dependable team player with a solutions-oriented mindset.

  • Ability to maintain professionalism and strict confidentiality at all times

Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum:

$112,500 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum:

$150,000 annually