What is entertainment marketing?

Entertainment marketing is a specific form of commercial communications that aims to develop organic promotion of a specific brand, product, TV show, film, video game, or a major event, such as the Super Bowl. Entertainment marketing differs from traditional advertising or public relations in that it is designed to appear natural rather than as obvious advertising. There are a variety of methods that entertainment marketing specialists use to make this happen, such as planning special events to engage consumers, developing synergy between brands and influencers or celebrities, and getting products into TV shows or movies.