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Entertainment Marketing Jobs (NOW HIRING)

Experienced in entertainment or consumer-facing marketing, with a strong understanding of how culture, talent, and content drive attention * Experienced in nonprofit, advocacy, or mission-driven ...

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Entertainment Marketing information

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$23K

$45.4K

$59.5K

How much do entertainment marketing jobs pay per year?

As of Sep 6, 2026, the average yearly pay for entertainment marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is entertainment marketing?

Entertainment marketing is a specific form of commercial communications that aims to develop organic promotion of a specific brand, product, TV show, film, video game, or a major event, such as the Super Bowl. Entertainment marketing differs from traditional advertising or public relations in that it is designed to appear natural rather than as obvious advertising. There are a variety of methods that entertainment marketing specialists use to make this happen, such as planning special events to engage consumers, developing synergy between brands and influencers or celebrities, and getting products into TV shows or movies.

What is entertainment marketing?

Entertainment marketing refers to the strategies and tactics used to promote entertainment products, such as movies, music, television shows, video games, and live events, to targeted audiences. This field involves creating campaigns, partnerships, and promotional content that connect entertainment brands with consumers through various channels, including digital media, social platforms, and experiential events. Entertainment marketers often collaborate with celebrities, influencers, and media outlets to generate buzz and drive engagement, aiming to maximize audience reach and revenue.

How does an entertainment marketing professional typically collaborate with creative and production teams to execute campaigns?

Entertainment Marketing professionals work closely with creative and production teams to ensure marketing campaigns align with both brand objectives and the creative vision of the project. They often participate in brainstorming sessions, provide feedback on promotional materials, and coordinate the release of content across various platforms. Regular communication is essential to manage timelines, budget constraints, and last-minute changes, making teamwork and adaptability crucial skills. This collaboration ensures the final campaign resonates with target audiences while staying true to the entertainment project's identity.

What are the key skills and qualifications needed to thrive as an entertainment marketing professional, and why are they important?

To thrive in Entertainment Marketing, you need strong skills in branding, campaign development, and audience analysis, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and customer relationship management (CRM) systems is typically required. Creativity, adaptability, and strong networking abilities are crucial soft skills that set candidates apart. These skills are essential to create compelling campaigns, engage audiences effectively, and drive success in a fast-paced, ever-evolving industry.

What is the difference between Entertainment Marketing vs Event Marketing?

AspectEntertainment Marketing
FocusPromoting entertainment content, such as movies, TV shows, music, and celebrities
Work EnvironmentMedia companies, entertainment agencies, production studios
Required SkillsMarketing strategies, media planning, branding, content promotion
Common CertificationsMarketing degrees, media certifications, digital marketing courses

Entertainment Marketing primarily concentrates on promoting entertainment content and celebrities, often within media and entertainment industries. In contrast, Event Marketing focuses on organizing and promoting live events, trade shows, and brand activations. While both roles involve marketing skills and digital strategies, Entertainment Marketing emphasizes content promotion in media settings, whereas Event Marketing centers on event execution and experiential campaigns.

What do entertainment marketing professionals do?

Entertainment marketing professionals develop strategies to promote movies, TV shows, music, or events through advertising, social media, and partnerships. They analyze target audiences, coordinate campaigns, and work with creative teams to increase visibility and engagement using tools like analytics platforms and marketing software.

What cities are hiring for Entertainment Marketing jobs?

Cities with the most Entertainment Marketing job openings:

What are the most commonly searched types of Entertainment Marketing jobs?

The most popular types of Entertainment Marketing jobs are:

What states have the most Entertainment Marketing jobs?

States with the most job openings for Entertainment Marketing jobs include:

Infographic showing various Entertainment Marketing job openings in the United States as of August 2026, with employment types broken down into 25% Internship, 25% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Sr. Executive Assistant - Marketing, Disney Entertainment - Studios

The Walt Disney Company

Burbank, CA • On-site

$65K - $87K/yr

Other

Re-posted 24 days ago


Walt Disney Company rating

7.6

Company rating: 7.6 out of 10

Based on 130 frontline employees who took The Breakroom Quiz

5th of 52 rated entertainment


Job description

Job Posting Title:
Sr. Executive Assistant - Marketing, Disney Entertainment - Studios
Req ID:
10155163
Job Description:
About the Role & Team:
Join the team that brings stories to audiences around the world.
Disney Studios Marketing is looking for a highly organized, proactive, and enthusiastic Sr. Executive Assistant to support the Head of Marketing for Studios. This is an exciting opportunity for a professional looking to build a foundation in entertainment and studio marketing while gaining exposure to the campaigns, strategies, and creative processes behind some of the world's most beloved films and stories.
In this role, you'll support day-to-day operations for the Head of Marketing for Studios while working alongside cross-functional marketing teams responsible for theatrical and streaming releases, promotions, events, and audience engagement initiatives. You'll gain firsthand experience in how large-scale marketing campaigns are developed, launched, and executed across a global organization.
If you're detail-oriented, curious, collaborative, and eager to grow your career within entertainment marketing, we'd love to hear from you.
What You Will Do:

  • Provide comprehensive administrative and operational support to the Head of Marketing for Studios, including managing a high-volume, constantly evolving calendar aligned to business priorities.
  • Coordinate and prioritize internal and external meetings and screening/directing calls in a fast-paced environment.
  • Manage complex travel arrangements aligned with film premieres, global press tours, media events, and industry engagements, including all logistics and expense reconciliation.
  • Handle sensitive and confidential information related to campaign strategy, talent, and business operations with the utmost discretion and professionalism.
  • Act as a trusted representative of the executive in interactions with filmmakers, talent teams, agencies, and senior stakeholders.
  • Support onboarding of new team members and foster a collaborative, inclusive culture within the marketing organization.
  • Identify opportunities to enhance team efficiency, streamlining administrative workflows, improving tools and templates, and enabling better coordination across campaign teams.
Required Qualifications & Skills:
  • At least 3 years of professional experience in an administrative, coordinator, marketing, communications, entertainment, or related role. Demonstrated ability to operate as a strategic administrative partner within a high-performing marketing organization, anticipating needs, managing competing priorities, and driving solutions.
  • Advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint), with experience supporting presentation development and executive communications.
  • Exceptional written and verbal communication skills, with the ability to draft polished correspondence and marketing materials.
  • Strong organizational and project coordination skills, with experience managing multiple concurrent priorities tied to deadlines, launches, and events.
  • High level of professionalism, discretion, and judgment when working with sensitive information, talent, and senior leadership.
  • Proactive, adaptable, and calm under pressure in a dynamic, deadline-driven environment.
  • Strong interpersonal and collaboration skills, with the ability to build relationships across different departments.
  • Flexibility to support peak marketing moments, including campaign launches, premieres, and high-profile events.
Preferred Qualifications:
  • Experience working in large, matrixed organizations or corporate settings with cross-functional creative and marketing teams.
  • Work experience in entertainment, media, marketing, communications, advertising, or a creative industry.
  • Strong interest in storytelling, entertainment trends, and audience engagement strategies.
  • Working knowledge of programs like Airtable, Canva, and AI tools

Education:
Bachelor's degree or equivalent combination of education and experience.
The hiring range for this position in Burbank, CA is $65,300.00 to $87,500.00 per year based on a 40- hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:
Marketing
Job Posting Primary Business:
Marketing (Studios)
Primary Job Posting Category:
Executive Support
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Burbank, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2026-07-13

What Walt Disney Company employees say

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Walt Disney logo

About Walt Disney

Sourced by ZipRecruiter

At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world. "We create happiness." That's our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Industry

Amusement, gambling, and recreation

Company size

10,000+ Employees

Headquarters location

Burbank, CA, US

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