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Director Technical Marketing Jobs (NOW HIRING)

InsulTech

Technical Marketing Analyst

Santa Ana, CA

$20 - $27/hr

This role works closely with the Technical Sales Director and Chief Commercial Officer and broader ... The Industrial Marketing Coordinator helps move projects from planning through execution while ...

InsulTech

Technical Marketing Analyst

Santa Ana, CA · On-site

$20 - $27/hr

This role works closely with the Technical Sales Director and Chief Commercial Officer and broader ... The Industrial Marketing Coordinator helps move projects from planning through execution while ...

InsulTech

Technical Marketing Analyst

Santa Ana, CA · On-site

$20 - $27/hr

This role works closely with the Technical Sales Director and Chief Commercial Officer and broader ... The Industrial Marketing Coordinator helps move projects from planning through execution while ...

INSULTECH

Technical Marketing Analyst

Santa Ana, CA · On-site

$52 - $70/hr

This role works closely with the Technical Sales Director and Chief Commercial Officer and broader ... The Industrial Marketing Coordinator helps move projects from planning through execution while ...

Netlist

Vice President, Technical Marketing

Irvine, CA · On-site

$200K - $220K/yr

Director Of Technical Marketing Reports To: VP, Marketing & Sales Ops Company Overview: Netlist Inc. (NASDAQ: NLST) is a leading provider of high-performance modular memory subsystems and next ...

Netlist

Vice President, Technical Marketing

Irvine, CA · On-site

$200K - $220K/yr

Director Of Technical Marketing Reports To: VP, Marketing & Sales Ops Company Overview: Netlist Inc. (NASDAQ: NLST) is a leading provider of high-performance modular memory subsystems and next ...

Netlist

Vice President, Technical Marketing

Irvine, CA · On-site

$200K - $220K/yr

Director Of Technical Marketing Reports To: VP, Marketing & Sales Ops Company Overview: Netlist Inc. (NASDAQ: NLST) is a leading provider of high-performance modular memory subsystems and next ...

Wiz, Inc.

Senior Technical Product Marketing Manager

$170K - $197K/yr

Strong strategic thinking and self-directed execution, with a track record of leading projects with ... Define and execute the technical marketing plan for one or more product areas, from launch to scale ...

Bugcrowd

Director, Technical Solutions

$147K - $184K/yr

Job Summary The Director, Technical Solutions is a senior leadership role at Bugcrowd, responsible ... Coordinate with Sales and Marketing to develop enterprise-level collateral, best practices, and ...

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Director Technical Marketing information

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$26K

$115.5K

$232K

How much do director technical marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for director technical marketing in the United States is $115,510.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $154,500.00 per year, depending on experience, location, and employer.

What does a director of technical marketing do?

A Director of Technical Marketing leads the development and execution of marketing strategies that bridge the gap between technical product features and customer needs. They work closely with product management, engineering, and sales teams to create compelling messaging, product demonstrations, and technical content. Their role often involves educating customers and internal teams on product capabilities, driving product adoption, and supporting go-to-market activities. They also analyze market trends and customer feedback to inform product development and positioning.

What are the key skills and qualifications needed to thrive as a director of technical marketing?

To thrive as a Director of Technical Marketing, you need deep expertise in both technical product knowledge and marketing strategy, often supported by a degree in engineering, computer science, or marketing, plus significant industry experience. Familiarity with CRM platforms, marketing automation tools, data analytics systems, and product management software is typically required. Outstanding communication, leadership, and cross-functional collaboration skills set top candidates apart in this role. These abilities are vital for translating complex technologies into compelling marketing strategies that drive business growth and align product benefits with customer needs.

How does a director of technical marketing typically collaborate with product and engineering teams to ensure successful product launches?

A Director of Technical Marketing plays a pivotal role in bridging the gap between the marketing, product, and engineering teams. They work closely with product managers and engineers to understand technical features, positioning, and customer pain points, ensuring that messaging is both accurate and compelling. During product launches, they often coordinate cross-functional meetings, develop technical collateral, and provide feedback from the market to inform product enhancements. This collaboration helps align product development with market needs, resulting in more effective go-to-market strategies and successful launches.

What is the difference between Director Technical Marketing vs Product Manager?

AspectDirector Technical MarketingProduct Manager
Required CredentialsBachelor's/Master's in Marketing, Engineering, or related field; technical background often preferredBachelor's/Master's in Business, Marketing, or related field; technical knowledge beneficial
Work EnvironmentStrategic marketing teams, technical sales support, cross-functional collaborationProduct development teams, customer research, cross-functional coordination
Employer & Industry UsageTech companies, manufacturing, software firmsTech companies, consumer electronics, software firms
Common Search & ComparisonOften compared for strategic roles in marketing and technical positioningCompared for product development and lifecycle management

The comparison shows that Director Technical Marketing and Product Manager roles share technical backgrounds and work in similar industries, but differ in focus. The Director Technical Marketing emphasizes strategic marketing and technical positioning, while the Product Manager concentrates on product development and lifecycle management.

How much does a director technical marketing get paid?

A Director of Technical Marketing typically earns between $120,000 and $180,000 annually, with total compensation often including bonuses and stock options. Salaries vary based on experience, industry, company size, and location, and the role requires strong technical knowledge and marketing skills.
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What are the most commonly searched types of Technical Marketing jobs?

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Director Technical Marketing jobs near you
Infographic showing various Director Technical Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 89% Full Time, 6% Part Time, 3% Contract, and 1% Nights. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $115,510 per year, or $55.5 per hour.

Associate Director, Product Marketing

Watchmaker Genomics

Boulder, CO • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 8 days ago

Job description

Position: Associate Director, Product Marketing (open to Director role with commensurate experience)
Department: Marketing
Position Type: Full time
Location: Boulder, CO (preferred) or remote
Experience: MS and +12 years of relevant industry experience, including 5 years in people management and a proven track record in product marketing, commercialization, and strategic leadership.
Watchmaker Genomics is seeking a strategic, collaborative, and scientifically driven Associate Director of Product Marketing, reporting to our Vice President, Marketing, to lead our Product Marketing function. This individual will oversee a team responsible for product commercialization, technical marketing, scientific content development, and commercial execution across our genomics and molecular diagnostics portfolios.
The Associate Director will partner closely with Product Management, R&D, Applications, Commercial, and Marketing Communications to translate scientific innovation into successful product launches and sustained commercial growth. This role combines strategic leadership with scientific expertise to drive product positioning, commercialization planning, customer engagement, and lifecycle marketing while developing a high-performing Product Marketing team.
This is a highly visible leadership role with broad influence across the organization and significant opportunity to shape Watchmaker's commercial strategy and long-term growth.
Responsibilities:
Team Leadership & Management
  • Lead, mentor, and develop a high-performing Product Marketing team.
  • Foster a collaborative, customer-focused culture while setting clear goals, priorities, and performance expectations.
  • Allocate team resources to support commercialization priorities across the portfolio.

Product Commercialization & Go-to-Market
  • Lead the Product Marketing team in developing and executing commercialization strategies across Watchmaker's genomics and molecular diagnostics portfolios.
  • Own the overall product positioning framework and unified communication strategy, ensuring consistent, differentiated messaging across products, campaigns, and customer touchpoints.
  • Guide cross-functional go-to-market planning and lifecycle marketing strategies, including positioning, messaging, launch strategy, sales enablement, and lifecycle marketing.
  • Ensure successful commercialization through close partnership with Product Management, Commercial, Applications, R&D, and Operations.

Technical Marketing & Scientific Content
  • Oversee the development of scientific content and technical marketing assets that communicate differentiated product value.
  • Guide technical marketing priorities, including customer collaborations, technical data generation, and publication strategy.
  • Ensure scientific accuracy and consistency across customer-facing marketing materials.
  • Support the advancement of digital marketing initiatives, including demand generation, lead management, and e-commerce, to expand market reach, strengthen customer acquisition and conversion, and support revenue growth.

Cross-functional and Strategic Marketing Leadership
  • Partner with Product Management to align commercialization activities with portfolio strategy and product roadmaps.
  • Provide strategic direction for partnerships with Marketing Communications, Sales, Applications, and Executive Leadership.
  • Incorporate customer insights, competitive intelligence, and market trends into commercialization planning.
  • Establish commercialization priorities and marketing investments that support portfolio growth.
  • Monitor marketing performance and optimize programs using data-driven insights.
  • Contribute to annual commercial planning and continuous improvement of marketing processes.

Education and Experience
  • MS in Molecular Biology, Biochemistry, Genetics, Genomics, or a related scientific discipline required.
  • Minimum of 12 years of relevant industry experience in life sciences, biotechnology, or molecular diagnostics.
  • 2-4 years of people management experience with demonstrated success developing high-performing teams.
  • Demonstrated experience leading product commercialization and product marketing initiatives.
  • Experience participating in or leading cross-functional new product development teams.
  • Strong understanding of genomics, molecular diagnostics, or related technologies.
  • Customer-facing experience (e.g., Product Management, Field Applications, Technical Marketing, or Sales) is preferred.

Skills and Requirements
  • Demonstrated success leading and developing high-performing Product Marketing teams.
  • Proven experience leading product commercialization and go-to-market initiatives in the life sciences, biotechnology, or molecular diagnostics industry.
  • Strong scientific foundation with the ability to translate complex technical concepts into compelling customer value propositions.
  • Excellent scientific writing, communication, and presentation skills.
  • Experience developing product positioning, messaging, sales enablement, and commercialization strategies.
  • Ability to influence and collaborate effectively across Product Management, R&D, Applications, Commercial, Marketing Communications, and Executive Leadership.
  • Strong customer and market orientation with experience incorporating customer insights and competitive intelligence into commercial strategy.
  • Data-driven mindset with experience measuring commercialization effectiveness and marketing performance.
  • Excellent organizational and project management skills, with the ability to prioritize multiple strategic initiatives in a fast-paced environment.
  • Willingness to travel up to 25% (domestic and international).

Compensation
The base compensation for the Associate Director, Product Marketing role starts at $150,000 - $170,000 + bonus + equity; actual pay will be adjusted based on skills and experience. Employees are eligible for Flexible Time Off, Holidays, employer covers 75% of base medical plan with buy-up options, employer paid dental, employer paid vision, employer paid $25,000 life/AD&D policy, paid parental leave, and a 401(k) retirement plan.
Application Procedure
To apply for the position, please submit the following in a PDF format on watchmakergenomics.com:
  • Letter of motivation
  • Resume or Curriculum vitae, highlighting relevant qualifications and experience

Applications without a Letter of Motivation will not be considered. Local candidates preferred.
Applications will be accepted on a rolling basis and the position will remain open until filled; however, early submission is encouraged as review will begin immediately.
If selected to participate in the interview process, the names and contact information of three professional references who are able to assess your suitability for the position in terms of the specified requirements will be requested.
*** NO RECRUITMENT AGENCIES PLEASE
We are only accepting direct applications for this position. We are not working with external recruiters or agencies at this time. Unsolicited resumes or candidate submissions from third-party recruiters will not be considered and will be deemed the property of Watchmaker Genomics.
*** WE ARE AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER
Watchmaker Genomics is committed to being an equal opportunity employer and creating a culturally diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics as protected by applicable law.
All applicants will be asked if currently eligible to work in the United States of America; and if now or in the future will require visa sponsorship to continue working in the United States.
This position may be subject to pre-employment checks, including driving history check, drug screening and a background check for any convictions directly related to its duties and responsibilities. All pre-employment checks will comply with all applicable federal, state, and local laws.

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