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Director Of Digital Advertising Jobs (NOW HIRING)

WFMT

Director of Digital Marketing

Chicago, IL · On-site

$115K - $135K/yr

... digital advertising budget, create display and/or retargeting ads, and paid social that will ... EXPERIENCE: • 7-10 years of experience in digital marketing, with emphasis on direct response ...

WTTW

Director of Digital Marketing

Chicago, IL · On-site

$115K - $135K/yr

... digital advertising budget, create display and/or retargeting ads, and paid social that will ... EXPERIENCE: • 7-10 years of experience in digital marketing, with emphasis on direct response ...

RedRover

Director of Digital

Memphis, TN · Remote

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results ... advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social ...

RedRover

Director of Digital

Memphis, TN

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results ... advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social ...

News4JAX

Digital Revenue Accelerator

Jacksonville, FL · On-site

Director of Digital Sales Work Location: On-site (Detroit, Roanoke, Orlando) Position Overview The ... This role demands a competitive mindset, a deep understanding of the digital advertising landscape ...

RedRover

Director of Digital

Memphis, TN · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results ... advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social ...

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All JobsOf Digital Advertising JobsDirector Of Digital Advertising Jobs

Director Of Digital Advertising information

What does a director of digital advertising do?

A Director of Digital Advertising oversees an organization's digital advertising strategy, managing campaigns across platforms like Google, Facebook, and programmatic networks. They are responsible for setting goals, allocating budgets, analyzing performance data, and optimizing ad spend to maximize ROI. Additionally, they lead teams, collaborate with other departments, and stay updated on the latest digital marketing trends and technologies. Their role is critical in driving brand awareness, lead generation, and sales through effective online advertising.

How does a director of digital advertising typically collaborate with cross-functional teams to execute successful campaigns?

A Director of Digital Advertising regularly works with marketing, creative, analytics, and sales teams to ensure campaign objectives are aligned with overall business goals. Collaboration often involves leading strategy meetings, providing feedback on creative assets, and coordinating with data analysts to monitor and optimize campaign performance. This role requires strong communication skills and the ability to balance multiple perspectives, ensuring that digital initiatives are both innovative and effective across all channels. Building strong relationships with other departments is essential for seamless execution and measurable results.

What is the difference between Director Of Digital Advertising vs Digital Marketing Manager?

AspectDirector Of Digital AdvertisingDigital Marketing Manager
CredentialsBachelor's degree in marketing, advertising, or related field; experience in digital ad campaignsBachelor's degree in marketing, communications, or related field; experience in digital marketing
Work EnvironmentOversees digital advertising teams, manages ad campaigns, collaborates with marketing and salesDevelops marketing strategies, manages campaigns across channels, reports on performance
Employer & Industry UsageUsed in advertising agencies, large corporations, e-commerce companiesCommon in marketing departments across various industries

The main difference is that the Director Of Digital Advertising focuses specifically on managing digital ad campaigns and advertising teams, while the Digital Marketing Manager handles broader marketing strategies across multiple channels. Both roles require similar credentials and are integral to digital marketing efforts, but the director position is more specialized in advertising execution and team leadership.

What are the key skills and qualifications needed to thrive as a director of digital advertising, and why are they important?

To thrive as a Director of Digital Advertising, you need expertise in digital marketing strategy, analytics, and campaign management, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with ad platforms like Google Ads, Facebook Business Manager, programmatic buying tools, and certifications such as Google Ads or Facebook Blueprint is highly valuable. Leadership, creativity, and strong communication skills enable effective team management and innovative campaign execution. These skills and qualities drive successful digital ad initiatives, optimize ROI, and ensure alignment with business objectives in a competitive digital landscape.
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Director Of Digital Advertising jobs near you
Infographic showing various Director Of Digital Advertising job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution.

Director of Digital Marketing

WFMT

Chicago, IL • On-site

$115K - $135K/yr

Full-time

Re-posted 17 days ago

Job description

WTTW/Chicago PBS and WFMT/Chicago Classical seek an experienced Director of Digital Marketing to drive strategic marketing objectives including audience and member lead generation, cultivation, acquisition, and retention. This role will be responsible for leading digital marketing efforts including email, paid search, display, programmatic, paid social, and SEO.
KEY RESPONSIBILITIES:
• Create and execute digital marketing and fundraising initiatives and campaigns - across email, paid search, display, programmatic, OTT/CTV, paid social, and SEO - to increase audience and membership, with a particular focus on increasing streaming viewership and monthly donors.
• Manage lead generation and conversion goals to drive revenue growth while maximizing ROI.
• Manage budget and agency partners to optimize performance.
• Collaborate with marketing staff and internal creative services to lead content and design development for digital touchpoints including email, e-newsletters.
• Optimize Google AdWords grant; propose strategic digital advertising budget, create display and/or retargeting ads, and paid social that will deliver healthy pipeline of prospects, and move donors through lifecycle optimizing engagement, retention, and revenue.
• Own KPIs for digital/email marketing, leverage Google Analytics and other reporting tools to track and optimize digital performance against goals, provide regular analytics reports, identify trends, and innovate to increase engagement and results.
• Coordinate with direct response membership staff on omni-channel fundraising campaigns, ensuring the creation and delivery of strategic support messaging is consistent across platform; align marketing and digital fundraising sustainer programs to create one unified strategy.
• Work with digital, database operations and gift processing departments to assess and implement improvements to existing backend processes, procedures, and vendors (including credit card and EFT processing) for digital engagement and giving.
• Keep pulse on digital landscape - current and emerging - recommending new ideas, growth opportunities and strategies.
• Perform other duties as assigned.
SKILLS:
• Detail-oriented project manager with the ability to prioritize and multi-task in a fast-paced environment with responsiveness to daily, weekly, ongoing deadlines.
• Ability to establish and maintain effective relationships with staff, constituents, and external partners/vendors.
• Proven collaborator and communicator with technical and non-technical people alike; excellent written, verbal, and presentation skills.
• Flexible and positive approach to work.
EXPERIENCE:
• 7-10 years of experience in digital marketing, with emphasis on direct response.
• Strong Microsoft Office skills, including hands-on knowledge of advanced features of Word, Excel, and PowerPoint.
• Proven success in managing digital advertising including display, paid social, retargeting, with experience in Google AdWords.
• Working knowledge of e-mail marketing platforms (e.g., Mailchimp, ActiveCampaign, etc.); CRM systems (e.g., Blackbaud/Raisers Edge, Tessitura, Salesforce), content scheduling (e.g., Sprout Social, etc.); Google Analytics, Facebook, and Twitter Analytics.
• Working knowledge of Adobe Creative Suite products a plus.
EDUCATION: B.A. or B.S. degree in marketing, fundraising or related field.
ESTIMATED SALARY RANGE: starting at $115,000 - $135,000/annual
WTTW and WFMT are committed to providing comprehensive and affordable benefits. These benefits are available to eligible employees.
Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer.

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