ZipRecruiter

Log In

1

Associate Director Digital Marketing Jobs (NOW HIRING)

next page

Showing results 1-20

All JobsAssociate Digital Marketing JobsAssociate Director Digital Marketing Jobs

Associate Director Digital Marketing information

See salary details

$30K

$61.7K

$110.5K

How much do associate director digital marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for associate director digital marketing in the United States is $61,690.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $71,000.00 per year, depending on experience, location, and employer.

What does an associate director digital marketing do?

An Associate Director of Digital Marketing is responsible for leading and implementing digital marketing strategies to drive brand awareness, customer engagement, and sales growth. They oversee digital campaigns across channels such as social media, email, search engines, and websites, ensuring alignment with business goals. This role involves managing teams, analyzing campaign performance, optimizing digital content, and staying up-to-date with the latest digital marketing trends and technologies. They often collaborate with other departments, agencies, and stakeholders to maximize the effectiveness of marketing initiatives.

What are the key skills and qualifications needed to thrive as an associate director digital marketing?

To thrive as an Associate Director Digital Marketing, you need expertise in digital strategy, campaign management, analytics, and a relevant degree such as marketing or communications. Familiarity with digital marketing platforms like Google Analytics, SEM tools, CRM systems, and often certifications like Google Ads or HubSpot are highly valued. Strong leadership, collaboration, and communication skills help drive teams and manage cross-functional projects effectively. These skills and qualities are vital for delivering impactful digital campaigns that align with business goals and adapt to rapidly changing digital landscapes.

How does an associate director digital marketing typically collaborate with other departments to achieve campaign goals?

An Associate Director of Digital Marketing regularly works cross-functionally with teams such as creative, sales, analytics, and product management to ensure cohesive campaign execution. They often lead strategy meetings, coordinate timelines, and align digital initiatives with broader business objectives. Effective collaboration ensures that marketing messages are consistent, resources are allocated efficiently, and campaign performance is closely monitored and optimized. This role requires strong communication skills and the ability to translate digital marketing insights into actionable steps for various stakeholders.

What is the difference between Associate Director Digital Marketing vs Digital Marketing Manager?

AspectAssociate Director Digital MarketingDigital Marketing Manager
ResponsibilitiesOversees strategic planning, manages teams, and aligns marketing initiatives with business goalsExecutes marketing campaigns, manages daily operations, and analyzes performance metrics
Required CredentialsBachelor's degree, often a master's, with 5+ years experience in digital marketingBachelor's degree, 3+ years experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in corporate or agency settingsOperational, campaign-focused, often in corporate or agency settings

The main difference between an Associate Director Digital Marketing and a Digital Marketing Manager lies in scope and seniority. The Associate Director typically handles strategic planning and team leadership, while the Digital Marketing Manager focuses on executing campaigns and daily operations. Both roles require similar credentials but differ in responsibilities and level of oversight.

More about Associate Director Digital Marketing jobs

What cities are hiring for Associate Director Digital Marketing jobs?

Cities with the most Associate Director Digital Marketing job openings:

What states have the most Associate Director Digital Marketing jobs?

States with the most job openings for Associate Director Digital Marketing jobs include:

What job categories do people searching Associate Director Digital Marketing jobs look for?

The top searched job categories for Associate Director Digital Marketing jobs are:

Associate Director Digital Marketing jobs near you
Infographic showing various Associate Director Digital Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $61,690 per year, or $29.7 per hour.

Associate Director, Digital Marketing, Office of Alumni Relations

Johns Hopkins University

Baltimore, MD

Full-time

Re-posted 11 days ago

Johns Hopkins University rating

8.0

Company rating: 8.0 out of 10

Based on 71 frontline employees who took The Breakroom Quiz

191st of 631 rated colleges and universities

Job description

The Associate Director, Digital Marketing is responsible for the communications, marketing, and public affairs functions for a relatively small to moderately complex department or center and typically supervises a team. The Associate Director, Digital Marketing will shape and advance the communications strategy, messaging, and brand for local, state, national, and/or international audiences. Working collaboratively across Alumni Relations and university partners, the Associate Director shapes audience-centered marketing strategies, oversees integrated campaign planning, and develops data-informed approaches to alumni engagement across the full alumni lifecycle.

This position serves as a key advisor to Alumni Relations leadership on marketing strategy, promotion performance, audience development, and marketing best practices. The Associate Director of Digital Marketing serves as the strategic lead for integrated marketing initiatives within the Central Office of Alumni Relations and the Johns Hopkins Alumni Association (JHAA). This role is responsible for developing and executing comprehensive marketing strategies that advance alumni engagement, strengthen brand visibility, and drive measurable outcomes across signature events, lifelong learning programs, and career engagement initiatives.

Specific Duties & Responsibilities: Develop and implement creative, broad, tactical communication and/or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the area's programs and initiatives. Participate in strategic planning and assist in defining and formulating key messages and identifying overall communication and marketing approaches. Provide consultation and advice to program leadership on a variety of communications and marketing needs

Write and edit communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of area leadership. May have media responsibility for media contact based on overall needs of the area and the internal resources available.

Manage the communications and marketing team within area of oversight, including supervision of non-exempt and/or exempt staff. Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan. Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the area and the internal resources available.

Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal resources. Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans. Engage with key media outlets, both proactively and reactively, based on the overall needs of the area and the internal resources available.

Lead communications outreach and logistics for special events. Identify strategic communications opportunities with internal and external partners. Develop benchmark criteria to regularly track and evaluate the effectiveness of communications strategies.

Adhere to the university and school branding guidelines for all projects. Other duties as assigned. In addition to the duties described above, the Associate Director, Digital Marketing will: Oversee marketing strategy and integrated campaign planning and execution across email, web, social media, print advertising, text applications, and digital platforms for key signature and regional events, lifelong learning programs, career and mentoring engagement, etc.

Develop audience segmentation strategies based on demographics (age, class year, life-stage and school affiliation) and/or behaviors such alumni engagement + participation history and communication behavior. Design targeted, automated outreach and acquisition campaigns to reconnect alumni while creating tailored engagement journeys that strengthen connections with young alumni/other audiences through deeper levels of participation, volunteerism, lifelong learning, and philanthropic engagement. Proactively evaluate and leverage developments in the digital marketing landscape, including evolving email deliverability standards, platform changes, audience behaviors, and emerging engagement channels.

Develop marketing analytics and reporting frameworks by defining key performance indicators (KPIs), establishing benchmark criteria, and analyzing audience engagement, digital performance, and promotion metrics across communication channels. Translate data insights into actionable recommendations that inform strategic decision-making, optimize future marketing efforts, and support leadership in evaluating engagement trends, program effectiveness, and overall marketing performance. Serve as a collaborative strategic partner across the Office of Alumni Relations and the broader university community to develop coordinated communications and marketing strategies that advance institutional priorities and alumni participation.

Minimum Qualifications Bachelor's degree in a related field. Five years of related experience. Additional education may substitute for required experience and additional related experience may substitute for required education permitted by the JHU equivalency formula beyond high school diploma/ graduation equivalent Preferred Qualifications Experience managing multi-channel communications campaigns and audience segmentation strategies; CRM systems (e.g

Salesforce); email marketing + marketing automation platforms (e.g. Salesforce Marketing Cloud, MailChimp, Acoustic); Analytics tools (e.g. Google Analytics, Salesforce Marketing Cloud, SproutSocial); Project management platforms (e.g

Slack, Asana, Teams); Paid social media advertising (e.g. Meta, LinkedIn) Salesforce + Salesforce Marketing Cloud; Website development tools (e.g. Drupal, WordPress); Design tools (e.g

Canva, Adobe Suite); text-based marketing platforms (e.g. Scale to Win) Attendance at Alumni Weekend (Spring) and Leadership Weekend (Fall) as well as occasional attendance at other signature events is required Technical Qualifications or Specialized Certifications: Technical Skills & Expected Level of Proficiency: Branding: Advanced Communications Planning: Advanced Content Management: Advanced Editing: Advanced Media Monitoring and Analysis: Advanced Media Relations: Advanced Project Management: Intermediate Workflow Management: Intermediate Writing: Advanced The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs. Classified Title: Communications & Marketing Manager Job Posting Title (Working Title): Associate Director, Digital Marketing, Office of Alumni Relations Role/Level/Range: ATP/04/PE Starting Salary Range: Targeted salary: $85,000-$95,000; commensurate with experience Employee group: Full Time Schedule: Monday-Friday, 8;30am-5:00pm FLSA Status: Exempt Location: Mount Washington Campus Department name: 10001651-Alumni Relations Personnel area: University Administration #LI-Hybrid

What Johns Hopkins University employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Johns Hopkins University logo

About Johns Hopkins University

Sourced by ZipRecruiter

Gilman believed that teaching and research go hand in hand—that success in one depends on success in the other—and that a modern university must do both well. He also believed that sharing our knowledge and discoveries would help make the world a better place. In 145 years, we haven’t strayed from that vision. This is still a destination for excellent, ambitious scholars and a world leader in teaching and research. Distinguished professors mentor students in the arts and music, humanities, social and natural sciences, engineering, international studies, education, business, and the health professions. Those same faculty members, along with their colleagues at the university’s Applied Physics Laboratory, have made us the nation’s leader in federal research and development funding every year since 1979. That’s a fitting distinction for America’s first research university, a place that has revolutionized higher education in the U.S. and continues to bring knowledge and discoveries to the world.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Baltimore, MD, US

Year founded

1876

View All Johns Hopkins University Jobs

Apply