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Associate Director Digital Marketing Jobs in Indiana

CertaSite

Digital Marketing Manager

Zionsville, IN · On-site

This role reports to the Director of Marketing. WHAT YOU WILL BE DOING • Lead digital marketing campaigns from the idea stage to execution and implementation • Create and manage marketing ...

Syndicate

Digital Marketing Manager

Kokomo, IN · On-site

... both B2B and Direct-to-Consumer (DTC) channels while helping shape the future of our customer ... What You'll Own As our Digital Marketing Manager, you'll be the driving force behind our digital ...

MediaFuel

Digital Marketing Account Executive

Fishers, IN · On-site

$40K - $60K/yr

Meet with the Creative Director and Digital Marketing Account Executive to strategize for a campaign. * Prep for a kick-off meeting and write a creative brief that supplies clear strategic direction ...

MediaFuel

Digital Marketing Account Executive

Fishers, IN · On-site

$40K - $60K/yr

Meet with the Creative Director and Digital Marketing Account Executive to strategize for a campaign. * Prep for a kick-off meeting and write a creative brief that supplies clear strategic direction ...

BK Management

Marketing Associate

West Lafayette, IN · On-site

Position Summary This is a full-time, on-site position for a Marketing Associate at BK Management ... Develop and manage digital marketing campaigns across SEO, paid ads (Google & social), email ...

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Associate Director Digital Marketing information

See Indiana salary details

$28.5K

$58.7K

$105.1K

How much do associate director digital marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for associate director digital marketing in Indiana is $58,701.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,400.00 and $67,600.00 per year, depending on experience, location, and employer.

What does an associate director digital marketing do?

An Associate Director of Digital Marketing is responsible for leading and implementing digital marketing strategies to drive brand awareness, customer engagement, and sales growth. They oversee digital campaigns across channels such as social media, email, search engines, and websites, ensuring alignment with business goals. This role involves managing teams, analyzing campaign performance, optimizing digital content, and staying up-to-date with the latest digital marketing trends and technologies. They often collaborate with other departments, agencies, and stakeholders to maximize the effectiveness of marketing initiatives.

What are the key skills and qualifications needed to thrive as an associate director digital marketing?

To thrive as an Associate Director Digital Marketing, you need expertise in digital strategy, campaign management, analytics, and a relevant degree such as marketing or communications. Familiarity with digital marketing platforms like Google Analytics, SEM tools, CRM systems, and often certifications like Google Ads or HubSpot are highly valued. Strong leadership, collaboration, and communication skills help drive teams and manage cross-functional projects effectively. These skills and qualities are vital for delivering impactful digital campaigns that align with business goals and adapt to rapidly changing digital landscapes.

How does an associate director digital marketing typically collaborate with other departments to achieve campaign goals?

An Associate Director of Digital Marketing regularly works cross-functionally with teams such as creative, sales, analytics, and product management to ensure cohesive campaign execution. They often lead strategy meetings, coordinate timelines, and align digital initiatives with broader business objectives. Effective collaboration ensures that marketing messages are consistent, resources are allocated efficiently, and campaign performance is closely monitored and optimized. This role requires strong communication skills and the ability to translate digital marketing insights into actionable steps for various stakeholders.

What is the difference between Associate Director Digital Marketing vs Digital Marketing Manager?

AspectAssociate Director Digital MarketingDigital Marketing Manager
ResponsibilitiesOversees strategic planning, manages teams, and aligns marketing initiatives with business goalsExecutes marketing campaigns, manages daily operations, and analyzes performance metrics
Required CredentialsBachelor's degree, often a master's, with 5+ years experience in digital marketingBachelor's degree, 3+ years experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in corporate or agency settingsOperational, campaign-focused, often in corporate or agency settings

The main difference between an Associate Director Digital Marketing and a Digital Marketing Manager lies in scope and seniority. The Associate Director typically handles strategic planning and team leadership, while the Digital Marketing Manager focuses on executing campaigns and daily operations. Both roles require similar credentials but differ in responsibilities and level of oversight.

What are popular job titles related to Associate Director Digital Marketing jobs in Indiana?

For Associate Director Digital Marketing jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Associate Director Digital Marketing jobs in Indiana look for?

The top searched job categories for Associate Director Digital Marketing jobs in Indiana are:

What cities in Indiana are hiring for Associate Director Digital Marketing jobs?

Cities in Indiana with the most Associate Director Digital Marketing job openings:

Associate Director Digital Marketing jobs near you
Infographic showing various Associate Director Digital Marketing job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $58,701 per year, or $28.2 per hour.

Digital Marketing Director

Walker Transport

Lafayette, IN • On-site

Full-time

Re-posted yesterday

Job description

About the Role:

The Director, Digital Marketing leads Wabash's digital marketing strategy, customer engagement intelligence framework, marketing technology ecosystem, and digital governance practices. This role is responsible for creating greater visibility into how customers, dealers, prospects, and fleet decision-makers engage across digital and commercial touchpoints throughout the buying journey.

Working across Marketing, Sales, Dealer Sales, Customer Experience, Digital Enablement, IT, and Legal, this leader will connect customer engagement data, digital platforms, CRM systems, and commercial processes to provide actionable insights that help commercial teams engage customers more effectively and identify opportunities earlier in the buying cycle.

The Director serves as the business owner of the digital marketing ecosystem and is responsible for building the infrastructure, governance, operating disciplines, and analytics capabilities required to support customer engagement, dealer enablement, commercial visibility, and future digital growth initiatives.

Your Responsibilities:

Customer Journey Intelligence & Commercial Insights and Alignment

  • Develop a comprehensive view of customers, dealers, and prospect engagement across digital and commercial touchpoints.
  • Improve visibility into customer buying behavior, engagement trends, buying signals, and progression throughout the commercial journey.
  • Build customer intelligence capabilities that help sales teams prioritize opportunities and engage prospects more effectively.
  • Establish customer journey analytics that provide insight into how customers research, evaluate, and engage with Wabash solutions.
  • Deliver actionable engagement insights that support commercial decision-making and sales effectiveness.
  • Lead digital demand and lead generation strategies that support qualified pipelines, customer progression, and revenue contribution.
  • Define lead routing, follow-up, conversion, and reporting processes in partnership with Sales and dealer-facing teams.
  • Establish engagement analytics and reporting, budget and optimization routines that improve spend efficiency and executive visibility.
  • Other duties as assigned.

Digital Ecosystem Strategy/Demand Generation:

  • Own the strategy budget allocation, and performance optimization across paid media channels, including PPC, SEM, paid social, and programmatic display, to drive qualified pipeline and brand visibility.
  • Lead search engine marketing (SEM) programs - keyword strategy, bid management, ad copy testing, and landing page alignment - to maximize cost-per-lead efficiency and conversion quality.
  • Partner with agencies and internal teams to plan, execute, and continuously optimize paid campaigns, ensuring alignment between paid media spend and commercial pipeline goals.
  • Establish attribution and ROI reporting frameworks that connect paid media investment to lead quality, opportunity creation, and revenue outcomes.
  • Lead platform integration efforts across Martech stack: HubSpot and other CRM environments, websites, analytics tools, and customer engagement systems.
  • Ensure customer engagement data is accessible, actionable, and aligned across business functions.
  • Build scalable digital infrastructure capable of supporting future AI, personalization, account-based marketing, and customer intelligence initiatives.
  • Evaluate and recommend technology investments that improve customer visibility and commercial effectiveness
  • Evaluate and manage paid media technology and vendor partnerships (ad platforms, bid management tools, agencies) to ensure efficient spend and measurable performance.

Commercial Process Integration

  • Improve connections between digital engagement, lead management, sales activity, customer experience and event interactions, and reporting systems.
  • Streamline lead routing, qualification, follow-up, and handoff processes.
  • Partner with sales leadership to establish workflows that improve responsiveness to customer activity and buying signals.
  • Develop reporting and visibility tools that help commercial teams focus on the highest-value engagement opportunities.

Data Governance, Compliance & Risk Management

  • Establish enterprise standards for digital data governance, user access, privacy compliance, platform administration, and data quality.
  • Partner with IT and Legal to ensure digital practices align with cybersecurity policies, regulatory requirements, and customer data privacy expectations.
  • Lead vendor governance and technology compliance efforts across the digital ecosystem.
  • Develop operating disciplines that improve data integrity, reporting consistency, platform utilization, and accountability.

Leadership & Cross-Functional Influence

  • Lead and develop a high-performing digital marketing team with clear priorities, accountability, and measurable outcomes.
  • Lead digital marketing resources, external agencies, consultants, and technology partners.
  • Serve as a strategic advisor to Marketing and Commercial leadership regarding customer engagement trends and digital opportunities.
  • Influence enterprise decisions involving customer engagement technologies, commercial visibility, and digital capabilities.
  • Build cross-functional alignment between Marketing, Sales, Dealer Sales, Customer Experience, IT, Legal, Business Unit Leaders and Digital Enablement teams.

For Success Measures:

  • Improved paid media efficiency (cost-per-lead, cost-per-opportunity, ROAS).
  • Increased qualified pipeline contribution from paid channels.

Qualifications & Experience:

  • 10-12+ years of progressive experience in digital marketing, marketing operations, growth marketing, or related leadership roles.
  • Proven ability to connect marketing strategy, digital platforms, data, and performance reporting to commercial outcomes.
  • Hands-on experience managing PPC/SEM programs and paid media budgets in a B2B environment, with a track record of improving cost-per-lead, conversion rates, and pipeline contribution.
  • Proficiency with paid media platforms (Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, programmatic DSPs) and marketing analytics tools for performance tracking.
  • Experience managing marketing technology ecosystems, including CRM, marketing automation, web/CMS, analytics, and data platforms.
  • Strong cross-functional leadership experience with Sales, IT, Product, Customer Experience, Legal, Security, and executive stakeholders.
  • Financial and analytical acumen, including ROI modeling, performance frameworks, and executive-level reporting.
  • Experience building digital paid and organic systems that drive growth, lower CAC, and increase brand/inbound inquiries
  • Experience leading teams and building digital marketing capabilities in a complex B2B environment and with channel partners.
  • Bachelor's degree in marketing, business, communications, or related field required; master's degree preferred.

Leadership Attributes:

At Wabash, we pride ourselves on being empowering, and there are some things we feel very strongly about:

  • Embrace Diversity and Inclusion -- Solicit and respect the input of others, celebrate differences, and strive for transparency and inclusiveness
  • Seek to Listen -- Actively listen to reach the best solution and make the strongest decisions
  • Always Learn -- Strive to improve; do not quit or settle for the status quo
  • Be Authentic -- Demonstrate honesty, incredible energy, and grit in everything you do
  • Win Together -- Collaborate, seek alignment, and excel at cross-group communication to success as one team and One Wabash

Join us in turning ideas into world-changing realities. Curate and build your high-impact professional career at Wabash!

Affirmative Action/EEO Statement:

Wabash is committed to providing equal employment opportunity for its associates and applicants without regard to race, color, religion, sex, age, national origin, veteran status, disability, or other protected class or activity under federal, state, or local law. All employment decisions must be based on neutral, legitimate criteria. All employment policies and rules shall be applied equally to similarly situated associates.

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