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Sem Director Jobs in Indiana (NOW HIRING)

... , SEM, and account-based digital marketing campaigns. We are looking for a Digital Marketing ... This role reports to the Director of Marketing. WHAT YOU WILL BE DOING โ€ข Lead digital marketing ...

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Sem Director information

See Indiana salary details

$109K

$118.9K

$127K

How much do sem director jobs pay per year?

As of Jul 2, 2026, the average yearly pay for sem director in Indiana is $118,945.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,200.00 and $123,700.00 per year, depending on experience, location, and employer.

How does an SEM Director typically collaborate with other departments to drive successful campaigns?

An SEM Director frequently works cross-functionally with marketing, analytics, creative, and product teams to ensure that paid search strategies align with broader business objectives. This collaboration often involves coordinating campaign messaging, sharing performance data, and integrating SEM efforts with SEO and other digital marketing channels. Effective communication and regular meetings are essential, as SEM Directors must balance input from multiple stakeholders while optimizing campaigns for maximum ROI. This collaborative environment fosters innovation and ensures that SEM initiatives support company-wide goals.

What is a SEM Director?

A SEM Director is a senior marketing professional responsible for overseeing and directing an organization's Search Engine Marketing (SEM) strategies and campaigns. This role involves managing paid search (PPC) initiatives, optimizing advertising budgets, analyzing campaign performance, and leading teams that execute digital marketing efforts. SEM Directors work closely with other marketing leaders to align SEM strategies with overall business objectives and ensure maximum return on investment from digital advertising spend.

What are the 7 levels of the job title hierarchy?

In a typical career hierarchy for a Senior Executive or Director role, the seven levels often include entry-level, associate, manager, senior manager, director, senior director, and executive or vice president. These levels reflect increasing responsibility, scope, and leadership within an organization, and understanding them helps in career planning and progression.

What are the key skills and qualifications needed to thrive as an SEM Director, and why are they important?

To thrive as an SEM Director, you need deep expertise in search engine marketing strategies, data analysis, and a strong understanding of paid search platforms, typically supported by a degree in marketing or a related field. Proficiency with tools like Google Ads, Bing Ads, Google Analytics, and relevant SEM certifications are commonly required. Leadership, strategic thinking, and excellent communication skills help you manage teams and collaborate across departments effectively. These skills are crucial for optimizing campaign performance, driving ROI, and aligning SEM efforts with broader business goals.

What jobs in the US pay 300,000 a year?

For a Sem Director, annual salaries of $300,000 or more are typically found in senior executive roles such as Vice President of Engineering, Chief Technology Officer, or Director of Software Development in large technology or manufacturing companies. These positions often require extensive experience, advanced technical skills, and leadership responsibilities, and may include bonuses and stock options that contribute to total compensation.

What jobs pay 500,000 a year in the US?

High-level executive roles such as Chief Executive Officers (CEOs), Chief Financial Officers (CFOs), and other C-suite positions often have annual compensation exceeding $500,000, especially in large corporations. Additionally, specialized roles like top surgeons, successful entrepreneurs, and certain investment bankers can reach or surpass this income level, often requiring extensive experience, advanced skills, and significant responsibility.

What is an SEM coordinator?

An SEM coordinator is responsible for managing and optimizing paid search advertising campaigns, such as Google Ads, to increase online visibility and drive traffic. They analyze performance data, adjust keywords and bids, and collaborate with marketing teams to improve campaign effectiveness. Strong analytical skills and familiarity with advertising platforms are essential for this role.
What are popular job titles related to Sem Director jobs in Indiana? For Sem Director jobs in Indiana, the most frequently searched job titles are:
Infographic showing various Sem Director job openings in Indiana as of June 2026, with employment types broken down into 7% As Needed, 7% Full Time, 72% Part Time, and 14% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $118,945 per year, or $57.2 per hour.

SEO/Digital Marketing Specialist

Performacentric

Indianapolis, IN โ€ข Remote

Full-time

Posted 15 days ago


Job description

SEO Specialist / Digital Marketing Specialist

Location: Remote (Preferred U.S.-Based)
Employment Type: Full-Time
Company: Performacentric

About Performacentric

Performacentric helps small and mid-market organizations improve profitability, efficiency, employee performance, customer satisfaction, and business visibility through custom AI agents, automation, and intelligent business solutions. Our mission is to help organizations eliminate manual processes, connect disconnected systems, and make better decisions through AI-powered business transformation.

We are seeking an SEO Specialist / Digital Marketing Specialist who can drive organic growth, improve search visibility, and execute modern digital marketing initiatives that generate qualified leads and measurable business outcomes.

Position Overview

The SEO Specialist / Digital Marketing Specialist will be responsible for developing and executing Performacentric's search engine optimization, answer engine optimization, and AI-driven search visibility strategies. This individual will play a critical role in increasing website traffic, improving search rankings, generating qualified leads, and strengthening Performacentric's digital presence.

The ideal candidate understands that modern search extends beyond traditional SEO and includes AI search experiences, large language models, answer engines, and emerging search technologies. They are analytical, technically proficient, and capable of translating data into actionable marketing strategies.

Key ResponsibilitiesSearch Engine Optimization (SEO)
  • Develop and execute comprehensive SEO strategies.
  • Conduct keyword research and search intent analysis.
  • Perform on-page optimization for website pages, landing pages, blogs, and resource content.
  • Manage technical SEO initiatives including:
    • Site architecture
    • Internal linking
    • Crawlability
    • Indexation
    • Schema markup
    • Core Web Vitals
  • Conduct competitor and market analysis.
  • Monitor search rankings and identify optimization opportunities.
  • Improve organic traffic, domain authority, and search visibility.
Answer Engine Optimization (AEO)
  • Optimize content for AI-generated search results and answer engines.
  • Develop content structures that improve visibility within AI-powered search experiences.
  • Implement schema and structured data strategies that enhance machine readability.
  • Improve content discoverability across emerging search platforms.
  • Analyze AI search trends and recommend optimization opportunities.
Generative Engine Optimization (GEO/AGO)
  • Develop strategies that increase visibility within generative AI platforms and large language models.
  • Optimize content for AI citation and retrieval.
  • Create content frameworks that improve AI comprehension and relevance.
  • Monitor emerging AI search technologies and adapt optimization strategies accordingly.
  • Support Performacentric's thought leadership initiatives through AI-optimized content development.
Digital Marketing
  • Develop and execute integrated digital marketing campaigns.
  • Support lead generation initiatives across multiple channels.
  • Collaborate with content creators on:
    • Blog articles
    • White papers
    • Datasheets
    • Case studies
    • Website content
  • Optimize landing pages for conversion.
  • Assist with email marketing initiatives.
  • Measure and report campaign performance.
Analytics & Reporting
  • Track and report on:
    • Organic traffic
    • Keyword rankings
    • Lead generation
    • Conversion rates
    • Engagement metrics
    • Search visibility
  • Build dashboards and performance reports.
  • Provide recommendations based on data analysis.
  • Present findings and optimization opportunities to leadership.
Required QualificationsSearch & Marketing Expertise
  • 3+ years of experience in SEO, digital marketing, content marketing, or related roles.
  • Strong understanding of:
    • SEO
    • AEO (Answer Engine Optimization)
    • GEO/AGO (Generative Engine Optimization)
    • Content marketing
    • Digital marketing strategy
  • Experience conducting keyword research and competitive analysis.
  • Understanding of search ranking factors and technical SEO principles.
  • Familiarity with search algorithm updates and industry trends.
Technical Skills
  • Working knowledge of:
    • HTML
    • CSS
    • Website architecture
    • Structured data/schema markup
  • Ability to identify and communicate technical SEO issues.
  • Experience with website analytics and reporting tools.
  • Understanding of website performance optimization principles.
Content & Communication
  • Strong written and verbal communication skills.
  • Ability to collaborate with content creators, designers, and developers.
  • Experience creating SEO-focused content strategies.
  • Strong analytical and problem-solving skills.
Preferred Qualifications

Preference will be given to candidates with experience in:

  • SERanking
  • Google Search Console
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Schema implementation
  • Conversion Rate Optimization (CRO)
  • AI content optimization platforms
  • B2B SaaS marketing
  • AI and machine learning technologies
Desired Traits

We are looking for someone who is:

  • Curious and data-driven
  • Results-oriented
  • Analytical and strategic
  • Comfortable working independently
  • Passionate about emerging AI technologies
  • Continuously learning and staying ahead of industry trends
  • Able to balance technical optimization with business objectives
Key Performance Indicators (KPIs)

Success in this role will be measured by:

  • Organic traffic growth
  • Qualified lead generation
  • Search ranking improvements
  • AI search visibility improvements
  • Website conversion rates
  • Content performance metrics
  • Domain authority growth
  • Marketing campaign performance
What Success Looks Like

Within your first 90 days, you will:

  • Complete a comprehensive SEO, AEO, and GEO audit.
  • Develop a prioritized optimization roadmap.
  • Implement quick-win technical and content improvements.
  • Establish performance dashboards and reporting processes.
  • Launch initiatives that increase search visibility and lead generation.
  • Build a repeatable framework for ongoing SEO and AI search optimization.
How to Apply

Please submit:

  • Resume
  • Examples of successful SEO or digital marketing campaigns
  • Case studies demonstrating measurable results
  • Certifications (if applicable)
  • Brief summary of your experience with SEO, AEO, GEO/AGO, and digital marketing

Join Performacentric and help shape the future of AI-powered business transformation by building a search and marketing engine that drives measurable growth.