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Sem Director Jobs in Indiana (NOW HIRING)

The Marketing Director is responsible for developing and executing integrated marketing strategies ... Oversee digital marketing channels including ILS, SEO, SEM, GEO, AIO, paid media, and websites

The Marketing Director is responsible for developing and executing integrated marketing strategies ... Oversee digital marketing channels including ILS, SEO, SEM, GEO, AIO, paid media, and websites

The Marketing Director is responsible for developing and executing integrated marketing strategies ... Oversee digital marketing channels including ILS, SEO, SEM, GEO, AIO, paid media, and websites

... , SEM, and account-based digital marketing campaigns. We are looking for a Digital Marketing ... This role reports to the Director of Marketing. WHAT YOU WILL BE DOING • Lead digital marketing ...

SEO Analyst

Indianapolis, IN · On-site

$52K - $60K/yr

The SEO & Digital Marketing Analyst supports PreBorn!'s digital marketing efforts through search engine optimization (SEO), paid advertising support, conversion tracking, reporting, and website ...

Marketing Specialist

Carmel, IN · On-site

$72K - $87K/yr

Support website content, SEO, and SEM initiatives to expand the City's digital reach. * Monitor campaign performance, evaluate ROI, and use data to improve future marketing efforts. * Maintain brand ...

The Director of Marketing is an experienced B2B marketing leader who is equally comfortable setting ... Partner with the Digital Marketing Specialist to manage SEO/SEM strategy, website performance, and ...

New

The Director of Marketing is an experienced B2B marketing leader who is equally comfortable setting ... Partner with the Digital Marketing Specialist to manage SEO/SEM strategy, website performance, and ...

New

Director of Marketing

Indianapolis, IN · On-site

$85K - $95K/yr

Director of Marketing Salary Range: $85,000-$95,000 (commensurate with experience) Department ... , SEM, and audience acquisition efforts. • Develop performance measurement frameworks and ...

QC Lab Technician

Indianapolis, IN

$17.75 - $22.50/hr

You will operate and maintain Scanning Electron Microscopy (SEM) equipment to analyze material morphology, particle size, and surface characteristics and support other testing requirements such as ...

QC Lab Technician

Indianapolis, IN

$17.75 - $22.50/hr

You will operate and maintain Scanning Electron Microscopy (SEM) equipment to analyze material morphology, particle size, and surface characteristics and support other testing requirements such as ...

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Sem Director information

See Indiana salary details

$109K

$118.9K

$127K

How much do sem director jobs pay per year?

As of Aug 23, 2026, the average yearly pay for sem director in Indiana is $118,945.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,200.00 and $123,700.00 per year, depending on experience, location, and employer.

What is an SEM Director?

A SEM Director is a senior marketing professional responsible for overseeing and directing an organization's Search Engine Marketing (SEM) strategies and campaigns. This role involves managing paid search (PPC) initiatives, optimizing advertising budgets, analyzing campaign performance, and leading teams that execute digital marketing efforts. SEM Directors work closely with other marketing leaders to align SEM strategies with overall business objectives and ensure maximum return on investment from digital advertising spend.

How does an SEM Director typically collaborate with other departments to drive successful campaigns?

An SEM Director frequently works cross-functionally with marketing, analytics, creative, and product teams to ensure that paid search strategies align with broader business objectives. This collaboration often involves coordinating campaign messaging, sharing performance data, and integrating SEM efforts with SEO and other digital marketing channels. Effective communication and regular meetings are essential, as SEM Directors must balance input from multiple stakeholders while optimizing campaigns for maximum ROI. This collaborative environment fosters innovation and ensures that SEM initiatives support company-wide goals.

What are the key skills and qualifications needed to thrive as an SEM Director, and why are they important?

To thrive as an SEM Director, you need deep expertise in search engine marketing strategies, data analysis, and a strong understanding of paid search platforms, typically supported by a degree in marketing or a related field. Proficiency with tools like Google Ads, Bing Ads, Google Analytics, and relevant SEM certifications are commonly required. Leadership, strategic thinking, and excellent communication skills help you manage teams and collaborate across departments effectively. These skills are crucial for optimizing campaign performance, driving ROI, and aligning SEM efforts with broader business goals.

What are popular job titles related to Sem Director jobs in Indiana?

For Sem Director jobs in Indiana, the most frequently searched job titles are:

Infographic showing various Sem Director job openings in Indiana as of August 2026, with employment types broken down into 86% Full Time, 10% Part Time, and 4% Contract. Highlights an 84% In-person, and 16% Remote job distribution, with an average salary of $118,945 per year, or $57.2 per hour.

Performance Marketing & SEO Specialist

Trends International LLC

Indianapolis, IN • On-site

Other

Posted 3 days ago

New


Job description

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!


The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel.


This role reports on-site to our Indianapolis facility Monday-Friday.


General Responsibilities:

Paid Search Management (Google, Microsoft/Bing, Criteo, Meta)

  • Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency
  • Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting
  • Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return
  • Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates
  • Conduct ongoing search term analysis, negative keyword management, and competitive research
  • Produce regular performance reports and translate data into clear recommendations for leadership
  • Stay current on platform updates, beta features, and industry best practices across all paid channels

Affiliate Partner Management 

  • Manage AllPosters’ affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management
  • Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners
  • Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin
  • Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant 
  • Identify and onboard new affiliate partners that align with brand and audience strategy 
  • Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition 

Search Engine Optimization (SEO)

  • Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy
  • Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent
  • Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team
  • Develop and execute a content SEO plan that drives organic rankings for priority categories and products
  • Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends
  • Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps
  • Stay informed on Google algorithm updates and adapt strategy accordingly

Performance Reporting & Cross-Channel Collaboration

  • Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs
  • Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned
  • Partner with the creative and content teams to brief assets needed for paid and organic initiatives
  • Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities

Tools, Automation & Process Improvement

  • Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale
  • Develop scalable processes for content creation, deployment, and reporting


Skills and Abilities:

  • Deep hands-on experience with Google Ads and Microsoft Ads campaign management
  • Familiarity with Criteo and Meta Ads; experience with shopping/product feed campaigns
  • Working knowledge of affiliate marketing platforms, particularly Rakuten Advertising
  • Solid SEO foundation spanning technical, on-page, and content disciplines
  • Strong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platforms
  • Detail-oriented with strong organizational and prioritization skills
  • Effective communicator who can translate performance data into a clear business narrative
  • Knowledge of licensed consumer products or high-SKU ecommerce a plus
  • Ability to connect marketing, product, and customer behavior into one narrative
  • Excellent communication skills, simplifying complex insights
  • Strong organizational and prioritization skills in a fast-paced environment
  • Deep awareness of pop culture, trends, and licensed product opportunities


Education/Experience:

  • Bachelor’s degree in Marketing, Business, Communications or related field
  • 3–5+ years of hands-on paid search experience; agency or in-house ecommerce background preferred
  • Experience working with product data feeds and shopping campaigns
  • Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads)
  • Proficiency in Google Analytics 4, Google Search Console, and Botify
  • Google Ads certification a plus
  • Ecommerce merchandising or product strategy
  • Experience in licensed consumer products or high-SKU ecommerce strongly preferred
  • Ability to leverage technology to gain efficiency
  • Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows


Physical Requirements:

  • This role requires communicating effectively in person, by phone, and electronically
  • This role requires navigation of multiple screens for several hours at a time
  • This role requires observing and comprehending various data and communications, many times with colorful hues and contrast