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Sem Director Jobs in Indiana (NOW HIRING)

WOWK-TV

Jr Strategic Accounts Manager

Indianapolis, IN · On-site

Pre-Roll; SEM; Retargeting; Social Media Marketing; YouTube; various other 3rd party digital products If you enjoy selling and implementing digital strategies, keeping up with the latest digital ...

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See Indiana salary details

$109K

$118.9K

$127K

How much do sem director jobs pay per year?

As of Aug 24, 2026, the average yearly pay for sem director in Indiana is $118,945.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,200.00 and $123,700.00 per year, depending on experience, location, and employer.

What is an SEM Director?

A SEM Director is a senior marketing professional responsible for overseeing and directing an organization's Search Engine Marketing (SEM) strategies and campaigns. This role involves managing paid search (PPC) initiatives, optimizing advertising budgets, analyzing campaign performance, and leading teams that execute digital marketing efforts. SEM Directors work closely with other marketing leaders to align SEM strategies with overall business objectives and ensure maximum return on investment from digital advertising spend.

How does an SEM Director typically collaborate with other departments to drive successful campaigns?

An SEM Director frequently works cross-functionally with marketing, analytics, creative, and product teams to ensure that paid search strategies align with broader business objectives. This collaboration often involves coordinating campaign messaging, sharing performance data, and integrating SEM efforts with SEO and other digital marketing channels. Effective communication and regular meetings are essential, as SEM Directors must balance input from multiple stakeholders while optimizing campaigns for maximum ROI. This collaborative environment fosters innovation and ensures that SEM initiatives support company-wide goals.

What are the key skills and qualifications needed to thrive as an SEM Director, and why are they important?

To thrive as an SEM Director, you need deep expertise in search engine marketing strategies, data analysis, and a strong understanding of paid search platforms, typically supported by a degree in marketing or a related field. Proficiency with tools like Google Ads, Bing Ads, Google Analytics, and relevant SEM certifications are commonly required. Leadership, strategic thinking, and excellent communication skills help you manage teams and collaborate across departments effectively. These skills are crucial for optimizing campaign performance, driving ROI, and aligning SEM efforts with broader business goals.

What are popular job titles related to Sem Director jobs in Indiana?

For Sem Director jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Sem Director jobs in Indiana look for?

The top searched job categories for Sem Director jobs in Indiana are:

Sem Director jobs near you
Infographic showing various Sem Director job openings in Indiana as of August 2026, with employment types broken down into 86% Full Time, 10% Part Time, and 4% Contract. Highlights an 84% In-person, and 16% Remote job distribution, with an average salary of $118,945 per year, or $57.2 per hour.

Director, Communications and Marketing

Anderson University

Anderson, IN • On-site

Full-time

Re-posted 7 days ago

Job description

The Director of Communications and Marketing provides strategic leadership for the University's marketing, branding, communications, and public relations efforts. This position is responsible for developing and executing integrated marketing and communication strategies that support student recruitment, institutional visibility, enrollment growth, alumni and donor engagement, and overall reputation management.

Working collaboratively with campus leaders, the Director ensures consistent messaging and brand alignment across all communication channels while advancing the University's mission, values, and strategic priorities. The Director plays a key role in promoting and communicating Anderson University's commitment to a Faithful C.A.M.P.U.S. culture by highlighting initiatives that foster community, accountability, mission alignment, personal growth, unity, and service. Through effective storytelling and strategic communications, the Director helps strengthen the University's identity as a Christ-centered learning community and supports efforts that enhance engagement among students, employees, alumni, and external stakeholders.

Strategic Leadership & Executive Communication

  • Serve as the University’s chief communications strategist, advising the President's Cabinet on institutional messaging, reputation management, and stakeholder engagement.
  • Collaborate with admissions, advancement, athletics, academic departments, student life, and the office of spiritual and intercultural life to align messaging and campaign priorities.
  • Develop executive-level communications including presidential messaging, board communications, crisis communications, speeches, and strategic announcements.
  • Demonstrate exceptional verbal and written communication skills with the ability to communicate effectively with trustees, donors, alumni, media, faculty, staff, students, parents, and external partners.
  • Translate complex institutional issues into clear, compelling, and mission-centered communications for diverse audiences.
  • Provide communications counsel to senior leadership during periods of organizational change, crisis response, and strategic planning.

Strategic Marketing & Brand Management

  • Develop and implement a comprehensive University communications and marketing strategy aligned with institutional goals.
  • Serve as the primary steward of the University's brand identity, messaging, and visual standards.
  • Ensure consistent brand presentation across all academic, enrollment, advancement, athletics, and institutional communications.
  • Monitor industry trends and recommend innovative marketing strategies to strengthen institutional visibility and competitiveness.

Enrollment & Advancement Collaboration

  • Develop and maintain marketing dashboards that track enrollment funnel performance, campaign effectiveness, web analytics, social media engagement, and return on investments.
  • Utilize digital marketing, email marketing, social media, content marketing, and advertising strategies to support enrollment growth.
  • Analyze campaign performance and enrollment marketing metrics to improve effectiveness and return on investment.
  • Support fundraising campaigns, major gift initiatives, and alumni engagement strategies through integrated communication plans.
  • Demonstrate an understanding of enrollment management principles, advancement operations, and higher education marketing trends.

Communications & Public Relations

  • Lead institutional communications efforts, including internal and external communications.
  • Monitor institutional reputation through media monitoring, social listening, and stakeholder feedback.
  • Develop and manage media relations strategies, news releases, crisis communications, and PR content.
  • Serve as a primary communications advisor to University leadership.
  • Coordinate institutional messaging during significant events, emergencies, or crisis situations.
  • Work In partnership with Work Life Engagement on Staff and Faculty news and information communications aimed at employee engagement and culture improvement initiatives. 

Content Development & Storytelling

  • Oversee the creation of compelling content that highlights student success, faculty achievements, institutional accomplishments, athletics, alumni engagement, and mission-centered initiatives.
  • Direct production of digital and print marketing materials, publications, newsletters, web content, video, photography, and social media content.
  • Ensure all communications reflect the University's Christian mission and values.

Digital Communications & Web Strategy

  • Oversee University website strategy, content management, and digital user experience.
  • Lead digital communication efforts including email marketing, social media, search engine optimization (SEO), Artificial Intelligence Optimization (AIO), and digital advertising.
  • Develop and implement responsible and ethical AI strategies that improve efficiency, content creation, audience engagement, and operational effectiveness.
  • Ensure compliance with ADA accessibility standards, FERPA regulations, copyright laws, and industry standard digital communication practices.
  • Utilize analytics to measure audience engagement and campaign effectiveness.
  • Support campus-wide events, initiatives, and institutional priorities through coordinated marketing efforts.

Leadership & Budget Management

  • Provide leadership and supervision to marketing, communications, creative services, digital media, and student staff as assigned.
  • Manage multiple concurrent projects using formal project management methodologies.
  • Coordinate relationships with advertising agencies, creative vendors, technology providers, photographers, videographers, and consultants.
  • Negotiate contracts and evaluate vendor performance to maximize institutional return on investment.
  • Manage departmental budgets, vendor relationships, advertising expenditures, and contracted services.
  • Establish measurable goals, key performance indicators, and annual departmental priorities.

Minimum Training, Education or Certification Required:

Bachelor’s degree in marketing, Communications, Public Relations, Business, or related field required. Master’s degree in marketing, Communications, Higher Education Leadership, Business, or related field preferred.  

Skills Required: 

  • Minimum five (5) years of progressively responsible experience in marketing, communications, public relations, enrollment marketing, or related fields.
  • Prior supervisory or leadership experience required.
  • Experience in higher education, nonprofit, faith-based organizations, or similarly complex organizations preferred.
  • Demonstrated budget management experience.
  • Demonstrated expertise in strategic marketing and communications planning.
  • Strong writing, editing, storytelling, and presentation skills.
  • Experience managing digital marketing campaigns, social media, websites, and analytics.
  • Knowledge of branding, public relations, media relations, and crisis communication.
  • Ability to lead multiple projects and deadlines in a collaborative environment.
  • Strong interpersonal, leadership, and relationship-building skills.
  • Ability to analyze data and use metrics to drive decision-making.
 
 

Technology and Digital Marketing Competencies

The successful candidate will demonstrate proficiency in or the ability to quickly learn and effectively utilize:

  • Customer Relationship Management (CRM) and enrollment marketing platforms, specifically Slate.
  • Website content management systems (CMS) and web content strategy. 
  • Email marketing, marketing automation, and audience segmentation tools. 
  • Social media management, content scheduling, and digital engagement platforms. 
  • Digital advertising platforms, including Google Ads and social media advertising. 
  • Search Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence Optimization (AIO), and website analytics tools. 
  • Graphic design, multimedia, photography, video production, and content creation platforms. 
  • Data analytics, reporting, dashboard development, and performance measurement tools. 
  • Project management and team collaboration platforms. 
  • Artificial Intelligence (AI) tools and technologies that support content development, campaign management, audience engagement, analytics, and operational efficiency. 
  • Common higher education technology platforms such as Slate, Salesforce, Element451, WordPress, Google Analytics, Adobe Creative Suite, Canva, and similar systems.

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